Nowhere Group Inc. Joins JTB's Co-Creation Project 'Regional Future Nigiwai Kobo'
Nowhere Group has joined JTB's regional revitalization project to create stay-based tourism models by leveraging regional resources.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 10:00
- 🔍 Collected: June 1, 2026 at 02:33 (64h 33m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 21:25 (18h 51m after Collected)
Nowhere Group Inc. is pleased to announce its participation in the "Regional Future Nigiwai Kobo" project promoted by JTB Corp. "Regional Future Nigiwai Kobo" is a co-creation regional revitalization project that aims to achieve sustainable regional revitalization and create new stay value by combining the culture, industry, human resources, and idle assets inherent in a region with the power of tourism, lodging, and interaction. We agree with the purpose of this initiative and have joined the effort to envision the future together with the region, leveraging our knowledge and track record in the lodging and tourism sectors. In conjunction with our participation in this project, we have also sponsored the "Mud Soccer in Inakadate" held in Inakadate Village, Aomori Prefecture, for the purpose of creating regional interaction and vibrancy. Starting with our sponsorship of this tournament, where local residents and stakeholders work together to create interaction while utilizing regional resources, we will take on the challenge of community development projects that connect regional events, lodging, experiences, and stays. This release is not just an announcement of our participation, but a signal that Nowhere Group is stepping into community development as an "implementation partner that co-creates regional vibrancy and stay value starting from lodging." Moving forward, we will promote the planning and development of lodging and experience content that utilizes regional culture, history, and daily life, the creation of tourism value through co-creation with regional businesses, local governments, and creators, and the consideration of the potential for regional stay bases utilizing vacant houses and idle assets. CEO Tsuyoshi Takeuchi commented, "The charm of a region is not created from the outside, but lies in the culture and human activities rooted in that land. I am very honored to be able to create essential 'vibrancy' for the future of the region together with JTB and many co-creation partners."
FAQ
What is Nowhere Group?
A company that plans and operates lodging facilities and engages in real estate business.