From Nishiawakura, Okayama to the World: Contemporary Lighting Brand 'Nosou' to Hold World Premiere at '3daysofdesign 2026' in Denmark
Nottuo, a design studio from Okayama, Japan, will launch its new contemporary lighting brand 'Nosou' at Denmark's prestigious '3daysofdesign 2026'. The brand features products made from bamboo and copper designed to age beautifully over time.
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- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:32
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Key visual captured at Iwataki Shrine in Okayama, a site with 300 years of history.
[Nottuo Inc. (Headquarters: Nishiawakura Village, Okayama; CEO: Kohei Suzuki)] will launch its new brand 'Nosou' and unveil its first collection of lighting products at '3daysofdesign 2026', one of the largest design events in Northern Europe, held in Copenhagen, Denmark, starting June 10, 2026.
### Brand Background: Value Created by Natural Materials and Craftsmanship
'Nosou' develops products that bring new value to modern lifestyles by transforming the primitive charm of Japanese natural materials through advanced craftsmanship. Developed jointly by 'Nottuo', a global design studio based in the rural Nishiawakura Village in Okayama Prefecture, and 'Tomisawa Co., Ltd.', a lighting manufacturer headquartered in Chizu Town, Tottori Prefecture, the first collection features flagship models with exteriors made of solid bamboo from Kyoto, embodying the brand's philosophy.
### Core Value: Time Makes Beauty (Patina)
We view the changes in natural materials over time not as deterioration, but as 'beauty' that deepens with age. Using materials like bamboo and copper, these lights finished by artisans grow with the user, developing a unique personality found nowhere else in the world.
### Product Features: A New Relationship Through Touching Light
The debut piece, 'Nosou 0°', does not use mechanical switches. Instead, it adjusts light through the physical movement of 'sliding' the fixture itself. By moving the fixture horizontally (0°), the user intuitively controls the volume of light, creating a new dialogue between humans and light that differs from conventional touch or push switches.
### Sustainability Efforts
The products feature low-power LED lighting, USB Type-C power supply without lithium-ion batteries to reduce environmental impact, and a disassemblable structure to ensure maintainability. The goal is to create products that eventually become cherished crafts.
### Exhibition Details: Where Water, Light, and Sake Intersect
In a historical district of Copenhagen, an installation reinterpreting Japanese garden culture will be held. Bamboo has been used in Japanese life since ancient times. Visitors can experience the unique Japanese view of nature through the five senses—delicate light and shadows, water reflections, scents, and textures.
### Collaboration with Sake Brand 'LINNÉ'
During the event, Shoya Imai (CEO of LINNÉ), who has brewing experience in Paris and Tokyo, will be invited. He will provide a sake experience that fuses tradition and innovation, rooted in a brewery founded in 1841, within the light-filled space of Nosou.
### Event Overview
- **Event Name:** 3daysofdesign 2026
- **Period:** June 10 (Wed) – June 12 (Fri), 2026
- **Venue:** Rigensgade 28, 1316 Copenhagen, Denmark
- **Official Site:** https://nosou.jp/
[Nottuo Inc. (Headquarters: Nishiawakura Village, Okayama; CEO: Kohei Suzuki)] will launch its new brand 'Nosou' and unveil its first collection of lighting products at '3daysofdesign 2026', one of the largest design events in Northern Europe, held in Copenhagen, Denmark, starting June 10, 2026.
### Brand Background: Value Created by Natural Materials and Craftsmanship
'Nosou' develops products that bring new value to modern lifestyles by transforming the primitive charm of Japanese natural materials through advanced craftsmanship. Developed jointly by 'Nottuo', a global design studio based in the rural Nishiawakura Village in Okayama Prefecture, and 'Tomisawa Co., Ltd.', a lighting manufacturer headquartered in Chizu Town, Tottori Prefecture, the first collection features flagship models with exteriors made of solid bamboo from Kyoto, embodying the brand's philosophy.
### Core Value: Time Makes Beauty (Patina)
We view the changes in natural materials over time not as deterioration, but as 'beauty' that deepens with age. Using materials like bamboo and copper, these lights finished by artisans grow with the user, developing a unique personality found nowhere else in the world.
### Product Features: A New Relationship Through Touching Light
The debut piece, 'Nosou 0°', does not use mechanical switches. Instead, it adjusts light through the physical movement of 'sliding' the fixture itself. By moving the fixture horizontally (0°), the user intuitively controls the volume of light, creating a new dialogue between humans and light that differs from conventional touch or push switches.
### Sustainability Efforts
The products feature low-power LED lighting, USB Type-C power supply without lithium-ion batteries to reduce environmental impact, and a disassemblable structure to ensure maintainability. The goal is to create products that eventually become cherished crafts.
### Exhibition Details: Where Water, Light, and Sake Intersect
In a historical district of Copenhagen, an installation reinterpreting Japanese garden culture will be held. Bamboo has been used in Japanese life since ancient times. Visitors can experience the unique Japanese view of nature through the five senses—delicate light and shadows, water reflections, scents, and textures.
### Collaboration with Sake Brand 'LINNÉ'
During the event, Shoya Imai (CEO of LINNÉ), who has brewing experience in Paris and Tokyo, will be invited. He will provide a sake experience that fuses tradition and innovation, rooted in a brewery founded in 1841, within the light-filled space of Nosou.
### Event Overview
- **Event Name:** 3daysofdesign 2026
- **Period:** June 10 (Wed) – June 12 (Fri), 2026
- **Venue:** Rigensgade 28, 1316 Copenhagen, Denmark
- **Official Site:** https://nosou.jp/