NOTHING NEW's New Exhibition 'Champ Chime Chocolate' Announces Special Night Operation 'After Hours Champ Chime Chocolate'
Due to massive popularity, the exhibition 'Champ Chime Chocolate' in Ginza will hold a special night event from April 29, where visitors can explore the darkened fictional chocolate shop with flashlights.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 03:00
- 🔍 Collected: April 23, 2026 at 18:31
- 🤖 AI Analyzed: April 23, 2026 at 18:45 (13 min after Collected)
Visual for 'After Hours Champ Chime Chocolate'
The exhibition 'Champ Chime Chocolate', which opened on April 10, has been recording full houses daily since its opening, with its popularity spreading rapidly, primarily on social media. It has become one of the most highly anticipated events this spring, with over 7,000 tickets sold in just two weeks and merchandise constantly selling out only three days after opening.
Now, for a limited time starting Wednesday, April 29, it has been decided to hold a special night operation titled 'After Hours Champ Chime Chocolate'.
About 'After Hours Champ Chime Chocolate'
You can explore the closed store with a flashlight in hand.
There might be Champ-kun characters that only appear after closing, or sounds and visuals that can only be perceived at night...?
Please enjoy a slightly different 'Champ Chime Chocolate' inside the unlit store.
[What You Can Experience]
- You can walk around the unlit store holding a flashlight.
- The Champ-kun characters that only appear after closing might have multiplied somewhere in the store.
- There might be sounds you can hear or things you can see as the night deepens.
What is the unspeakable chocolate shop 'Champ Chime Chocolate'?
Champ Chime Chocolate is a chocolate created in 1934 by Pris Abbington, a British pastry chef and businessman known as the 'Prince'. While fascinating people with its unique packaging and profound taste, its history came to a close in just a short period. Various speculations remain in the newspapers and trade journals of the time regarding its sudden closure, but the truth remains a mystery.
This exhibition is the first organized by the Champ Chime Memorial Trust, an organization that has been preserving and researching materials related to Champ Chime Chocolate. The venue, opening for a limited time in Ginza, Tokyo, displays numerous valuable materials, including package designs from the time of release, advertising posters, and novelty items.
Please note that how you interpret the content of this exhibition and how you experience it is entirely at your own discretion and responsibility.
Event Overview: After Hours Champ Chime Chocolate
Event Dates:
Wednesday, April 29; Friday, May 1; Saturday, May 2; Sunday, May 3; Monday, May 4; Tuesday, May 5; Wednesday, May 6; Friday, May 8; Saturday, May 9; Sunday, May 10, 2026.
Opening Hours:
20:30 - 23:00 (Last entry 21:45)
Venue:
GinzaNovo 3F Special Venue
5-2-1 Ginza, Chuo-ku, Tokyo 104-0061
Admission Fee:
¥2,400 (Tax included)
Tickets:
https://d.pass-store.jp/products/ticket-chocolate-2026-04-10
(Sales begin Thursday, April 23 at 21:00)
Organizers:
Champ Chime Memorial Trust / NOTHING NEW
Event Overview: Champ Chime Chocolate
Exhibition Period:
Friday, April 10, 2026 - Friday, May 15, 2026
Opening Hours:
11:05 - 20:00 (Last entry 19:00)
*Until 21:00 on Friday, May 15, 2026 only (Last entry 20:00)
Venue:
GinzaNovo 3F Special Venue
5-2-1 Ginza, Chuo-ku, Tokyo 104-0061
Access:
▶ Tokyo Metro
Ginza Line, Marunouchi Line, Hibiya Line 'Ginza Station' Direct connection from Exits C2/C3, 1 minute walk
Hibiya Line, Chiyoda Line 'Hibiya Station' Exit A1, 2 minutes walk
▶ Toei Subway
Mita Line 'Hibiya Station' Exit A1, 2 minutes walk
▶ JR
Yamanote Line, Keihin-Tohoku Line 'Yurakucho Station' Ginza Exit, 4 minutes walk
Admission Fee:
Weekdays: ¥2,100 (Tax included)
Weekends/Holidays: ¥2,400 (Tax included)
Tickets:
https://d.pass-store.jp/products/ticket-chocolate-2026-04-10
Organizers:
Champ Chime Memorial Trust / NOTHING NEW
The exhibition 'Champ Chime Chocolate', which opened on April 10, has been recording full houses daily since its opening, with its popularity spreading rapidly, primarily on social media. It has become one of the most highly anticipated events this spring, with over 7,000 tickets sold in just two weeks and merchandise constantly selling out only three days after opening.
Now, for a limited time starting Wednesday, April 29, it has been decided to hold a special night operation titled 'After Hours Champ Chime Chocolate'.
About 'After Hours Champ Chime Chocolate'
You can explore the closed store with a flashlight in hand.
There might be Champ-kun characters that only appear after closing, or sounds and visuals that can only be perceived at night...?
Please enjoy a slightly different 'Champ Chime Chocolate' inside the unlit store.
[What You Can Experience]
- You can walk around the unlit store holding a flashlight.
- The Champ-kun characters that only appear after closing might have multiplied somewhere in the store.
- There might be sounds you can hear or things you can see as the night deepens.
What is the unspeakable chocolate shop 'Champ Chime Chocolate'?
Champ Chime Chocolate is a chocolate created in 1934 by Pris Abbington, a British pastry chef and businessman known as the 'Prince'. While fascinating people with its unique packaging and profound taste, its history came to a close in just a short period. Various speculations remain in the newspapers and trade journals of the time regarding its sudden closure, but the truth remains a mystery.
This exhibition is the first organized by the Champ Chime Memorial Trust, an organization that has been preserving and researching materials related to Champ Chime Chocolate. The venue, opening for a limited time in Ginza, Tokyo, displays numerous valuable materials, including package designs from the time of release, advertising posters, and novelty items.
Please note that how you interpret the content of this exhibition and how you experience it is entirely at your own discretion and responsibility.
Event Overview: After Hours Champ Chime Chocolate
Event Dates:
Wednesday, April 29; Friday, May 1; Saturday, May 2; Sunday, May 3; Monday, May 4; Tuesday, May 5; Wednesday, May 6; Friday, May 8; Saturday, May 9; Sunday, May 10, 2026.
Opening Hours:
20:30 - 23:00 (Last entry 21:45)
Venue:
GinzaNovo 3F Special Venue
5-2-1 Ginza, Chuo-ku, Tokyo 104-0061
Admission Fee:
¥2,400 (Tax included)
Tickets:
https://d.pass-store.jp/products/ticket-chocolate-2026-04-10
(Sales begin Thursday, April 23 at 21:00)
Organizers:
Champ Chime Memorial Trust / NOTHING NEW
Event Overview: Champ Chime Chocolate
Exhibition Period:
Friday, April 10, 2026 - Friday, May 15, 2026
Opening Hours:
11:05 - 20:00 (Last entry 19:00)
*Until 21:00 on Friday, May 15, 2026 only (Last entry 20:00)
Venue:
GinzaNovo 3F Special Venue
5-2-1 Ginza, Chuo-ku, Tokyo 104-0061
Access:
▶ Tokyo Metro
Ginza Line, Marunouchi Line, Hibiya Line 'Ginza Station' Direct connection from Exits C2/C3, 1 minute walk
Hibiya Line, Chiyoda Line 'Hibiya Station' Exit A1, 2 minutes walk
▶ Toei Subway
Mita Line 'Hibiya Station' Exit A1, 2 minutes walk
▶ JR
Yamanote Line, Keihin-Tohoku Line 'Yurakucho Station' Ginza Exit, 4 minutes walk
Admission Fee:
Weekdays: ¥2,100 (Tax included)
Weekends/Holidays: ¥2,400 (Tax included)
Tickets:
https://d.pass-store.jp/products/ticket-chocolate-2026-04-10
Organizers:
Champ Chime Memorial Trust / NOTHING NEW