Charli xcx Appointed as Nothing's First Global Brand Ambassador
Nothing has appointed iconic artist Charli xcx as its first global brand ambassador, launching a global campaign today. She also joins as a shareholder, symbolizing Nothing's fusion of technology and culture.
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- 📰 Published: May 13, 2026 at 04:00
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Charli xcx, one of the iconic artists representing her generation, has been appointed as Nothing's first global brand ambassador, with a global campaign starting today. She will also participate as a shareholder.
Materials can be downloaded here.
Nothing, a London-based consumer technology brand, announced today its new partnership with Charli xcx. One of the most distinctive artists of her generation, Charli xcx, and the like-minded Nothing are teaming up.
Charli xcx's appointment as Nothing's first global brand ambassador and her participation as a shareholder mark the beginning of a new creative chapter for the brand.
Charli xcx joins a group of cultural leaders supporting Nothing, alongside shareholders such as The Weeknd, Casey Neistat, and Swedish House Mafia. They champion Nothing not just as an award-winning technology brand, but as a platform for creative expression.
Charli xcx commented:
"When I create something, I always think about 'how that work will be experienced in the world.' I really love the sound and design of Nothing's headphones. The attitude of valuing creators is something I highly value when working with partners."
Carl Pei, CEO of Nothing, stated:
"I've been a fan of Charli for a long time. What surprised me during our discussions for this partnership was how much common ground we shared in our thinking. The tech industry has quietly made everything minimal and uniform over the past decade. Charli, on the other hand, has done the exact opposite in the world of pop music. Nothing wants to be more like that. She joins as a shareholder and partner, and the campaign launching today is just the beginning of what we're working on together."
The global campaign "NOTHING (CHARLI XCX)" featuring Charli xcx starts today. Filming took place in London and was handled by long-time collaborator Aidan Zamiri.
In this campaign, Charli xcx wears Nothing Headphone (a) for five consecutive days, showcasing its class-leading maximum playback time of 135 hours.
Last year, Nothing raised $200 million in its Series C round, reaching a company valuation of $1.3 billion.
This partnership with Charli xcx symbolizes where Nothing is headed. It aims to be a new-era company at the intersection of technology and culture, built together with the creative community.
About Nothing
Nothing is a London-based consumer technology company. We create technology for a generation that questions the status quo and wants to challenge conventional wisdom. Our mission is to make technology fun again. And to empower self-expression through award-winning products that look, sound, and feel different. Driven by innovative creativity, Nothing is currently one of the fastest-growing smartphone and consumer audio brands globally, and the only new smartphone brand to have continuously grown in the past decade. Supported by 11,000 community investors and over $450 million in funding from leading global investors, Nothing is redefining next-generation personal technology shaped by culture, creativity, and community.
Materials can be downloaded here.
Nothing, a London-based consumer technology brand, announced today its new partnership with Charli xcx. One of the most distinctive artists of her generation, Charli xcx, and the like-minded Nothing are teaming up.
Charli xcx's appointment as Nothing's first global brand ambassador and her participation as a shareholder mark the beginning of a new creative chapter for the brand.
Charli xcx joins a group of cultural leaders supporting Nothing, alongside shareholders such as The Weeknd, Casey Neistat, and Swedish House Mafia. They champion Nothing not just as an award-winning technology brand, but as a platform for creative expression.
Charli xcx commented:
"When I create something, I always think about 'how that work will be experienced in the world.' I really love the sound and design of Nothing's headphones. The attitude of valuing creators is something I highly value when working with partners."
Carl Pei, CEO of Nothing, stated:
"I've been a fan of Charli for a long time. What surprised me during our discussions for this partnership was how much common ground we shared in our thinking. The tech industry has quietly made everything minimal and uniform over the past decade. Charli, on the other hand, has done the exact opposite in the world of pop music. Nothing wants to be more like that. She joins as a shareholder and partner, and the campaign launching today is just the beginning of what we're working on together."
The global campaign "NOTHING (CHARLI XCX)" featuring Charli xcx starts today. Filming took place in London and was handled by long-time collaborator Aidan Zamiri.
In this campaign, Charli xcx wears Nothing Headphone (a) for five consecutive days, showcasing its class-leading maximum playback time of 135 hours.
Last year, Nothing raised $200 million in its Series C round, reaching a company valuation of $1.3 billion.
This partnership with Charli xcx symbolizes where Nothing is headed. It aims to be a new-era company at the intersection of technology and culture, built together with the creative community.
About Nothing
Nothing is a London-based consumer technology company. We create technology for a generation that questions the status quo and wants to challenge conventional wisdom. Our mission is to make technology fun again. And to empower self-expression through award-winning products that look, sound, and feel different. Driven by innovative creativity, Nothing is currently one of the fastest-growing smartphone and consumer audio brands globally, and the only new smartphone brand to have continuously grown in the past decade. Supported by 11,000 community investors and over $450 million in funding from leading global investors, Nothing is redefining next-generation personal technology shaped by culture, creativity, and community.