Horror writer Nashi's new work to create "something" during reading. Experiential reading event to be held for the first time on July 11-12 at Horror Market

Tales & Co., a subsidiary of note Inc., will hold "Books and Terror: 'After School Reading Club'," an event where participants read a short horror novel written by horror writer Nashi in a classroom of a closed school, on July 11th and 12th. This event is part of the horror fiction sale event "Horror Market: The Second Night" (Tokyo, Iidabashi) hosted by Seikaisha. Tsunenaru, belonging to the apparel brand "Tokikill" specializing in puzzles that cannot be solved without buying, will direct the event, aiming to deliver an experience where the story's events link with reality during reading. Tickets go on sale today.

Ticket Purchase & Details: https://hokagodokushokai.peatix.com

Books and Terror: 'After School Reading Club'

In an after-school classroom, two female students are engrossed in "Kitsunebi-sama." A forbidden game, and its aftermath.

Do you have an answer you want to know, no matter the sacrifice?

In this reading session, you will be given an unfinished novel. It is an experiential reading event where you will re-experience the after-school hours of two people who participated in a ritual in an actual classroom, and choose the final chapter that befits its outcome yourself.

Event Overview

Date & Time: July 11th & 12th, 2026

Location: Inside the venue of the horror fiction sale event "Horror Market: The Second Night" (Specific location in Iidabashi, Tokyo)

Participation Fee: 5,000 yen (tax included)

Ticket Purchase & Details: https://hokagodokushokai.peatix.com

About "Horror Market: The Second Night"

This is a sale event for ghost stories and horror works organized by Seikaisha. Held at the site of a former school under the theme of "School Horror." In addition to the sale of newly written works and limited edition goods by famous authors, various projects including "Books and Terror: 'After School Reading Club'" will be developed.

Comments from Stakeholders

Takeshi Hagiwara (Representative Director and President, Tales & Co.)

We will hold an event to "experience" reading at the Horror Market!
Come to buy a doujinshi, read it on the spot, and go home.
It's supposed to be just that...?

Katsushi Ota (Representative Director and President, Seikaisha & Horror Market Manager)

-- Will the world change, or will you, before and after reading?

Please come and find out.

Tsunenaru (Director & Experience Producer / Affiliated with Tokikill)

I have prepared the worst possible situation for reading a horror novel.
Won't you read with me in a classroom of a closed school?

Nashi (Author)

Please come.

Expanding the Delivery of Stories to Experience

The domestic experiential entertainment market continues to expand. The escape game/puzzle-solving market is expected to reach 10.15 billion yen in sales in 2025, surpassing 10 billion yen for the first time in the industry (*). Among these, the "Exhibition of the Missing," in which Nashi, who wrote the story for this project, was involved in planning, attracted attention with over 200,000 cumulative visitors. Horror events using theme parks after closing are also increasing, and interest in narrative-driven experiential content is growing.

This project is an attempt to bring "reading" into the context of such experiential entertainment. Until now, most content called "experiential" has involved participants walking around, using their hands, and entering the world. This time, it's the opposite: participants just sit and read. However, the story seeps into the participants as they read. We aim to deliver such a reading experience.

Tales & Co. develops businesses that expand the possibilities of stories and creators, delivering creators' stories not only through publishing and video but also to accommodations (Hoshino Resorts RISONARE Nasu "The Witch Who Vanished on the Highlands") and event experiences.

*Source: Data created by IGDA Japan SIG-Experiential Entertainment (2025 Edition)

Production Staff Profiles

Tsunenaru / Affiliated with Tokikill

Selected for Forbes Japan's "NEXT100." Has handled numerous puzzle-solving and immersive content, including the production of TBS's "Takeru Sato & Chidori no Nobu! Solve This Mystery!" and production cooperation for Immersive Fort Tokyo's "Alice in Borderland The Ultimate."

Nashi

A horror writer. Became interested in internet ghost stories after seeing "Yakushoku-sama" in childhood. "Kotsudandai" published on note in 2021 became a topic of conversation. In 2022, she was the original author for the manga "Kowai Hanashi wa ≠ Kudake de." and published her first book, "Kawaiso Emi." Active in various fields.

About Tales & Co., Inc.

Established in May 2024 as a subsidiary of note Inc. to further expand the possibilities of stories and creators. The company operates by acting as an agent for creators' plans and works, producing its own content, and accepting project commissions from external companies. In collaboration with publishers, video production companies, distribution platforms, and game development companies, it delivers stories in diverse forms. It has over 1,000 registered creators and jointly operates the story posting site TALES with note Inc.

Location: 6-6-2 Kojimachi, Chiyoda-ku, Tokyo 102-0083

Established: May 24, 2024

Representative Director and President: Takeshi Hagiwara
URL: https://talesandco.com/