note and Sunny Side Up Announce Partnership to Build New PR Model for the AI Era
note and PR strategy company Sunny Side Up have partnered to build a new PR model for the AI era, aiming to deliver corporate messages and original content to consumers via AI.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:31
- 🤖 AI Analyzed: April 18, 2026 at 20:31 (225h 0m after Collected)
note has entered into a strategic partnership with Sunny Side Up, a company that handles brand communication centered on PR ideas. The two companies will combine their respective strengths to jointly build a new PR model for the AI era, aiming for corporate messages and trustworthy original content to reach consumers through AI.
note provides various information dissemination mechanisms for corporations, with over 60,000 corporations currently disseminating information on note, including its high-functionality plan "note pro." The company is also running sponsored contests to solicit works from creators on themes of messages to convey.
With the way information is delivered changing due to Generative AI, note has gathered a large amount of content from creators and corporations, creating an environment that is easily referenced by search engines and AI.
In response to this, Sunny Side Up, which launched a specialized team "AI Dialogue & Relations Team" last November to promote PR in the AI era, will partner with note to create buzz through PR and build assets on note pro. This will realize a new form of corporate public relations strategy.
Background of the Partnership
The rapid spread of Generative AI is beginning to significantly change how information is delivered. The phenomenon of "zero-click," where consumers obtain information without visiting websites as AI summarizes search results, is also expanding. For companies, it is becoming more important than ever to determine where and how to disseminate their unique information.
A corporate awareness survey (*2) jointly conducted by Nikkei Cross Trend and note found that 70% of companies perceive AI's learning and citation of their own content as an "opportunity." However, approximately half of them are still in a "wait-and-see" mode for specific measures, indicating that many companies feel challenges in strategic design and system building despite their willingness. Voices such as "Disseminating and structuring information unique to the company is key" and "We are struggling to find a way to present our unique identity" have been heard.
In response to these challenges, note has provided an environment where content published by creators and companies is easily referenced by search engines and AI. A joint survey with Values (*3) found that traffic to note via Generative AI is approximately four times higher than expected from search traffic.
Furthermore, about 40% of articles are still being read a year after publication, and about 40% of articles read via AI were posted more than six months ago. Content published in the past continues to reach audiences over time. This stock-type characteristic is gaining attention as a foundation for corporate information dissemination. In addition, in February 2026, the recommendation engine, which deeply understands article content using LLM and delivers it accurately to interested readers, was completely revamped, strengthening the platform's mechanism of "write, and it reaches."
Against this backdrop, Sunny Side Up, with its strengths in PR strategy design, and note, with its platform expertise, have formed a partnership to support corporate public relations from both sides.
(*1) As of November 2025
(*2) Nikkei Cross Trend x note Joint Survey "Corporate Awareness Survey in the Age of Generative AI Search" (Conducted October 2025, 83 valid responses)
(*3) Values x note Joint Survey "New GEO/AI SEO in the Zero-Click Era" (Conducted April 2025, ...
note provides various information dissemination mechanisms for corporations, with over 60,000 corporations currently disseminating information on note, including its high-functionality plan "note pro." The company is also running sponsored contests to solicit works from creators on themes of messages to convey.
With the way information is delivered changing due to Generative AI, note has gathered a large amount of content from creators and corporations, creating an environment that is easily referenced by search engines and AI.
In response to this, Sunny Side Up, which launched a specialized team "AI Dialogue & Relations Team" last November to promote PR in the AI era, will partner with note to create buzz through PR and build assets on note pro. This will realize a new form of corporate public relations strategy.
Background of the Partnership
The rapid spread of Generative AI is beginning to significantly change how information is delivered. The phenomenon of "zero-click," where consumers obtain information without visiting websites as AI summarizes search results, is also expanding. For companies, it is becoming more important than ever to determine where and how to disseminate their unique information.
A corporate awareness survey (*2) jointly conducted by Nikkei Cross Trend and note found that 70% of companies perceive AI's learning and citation of their own content as an "opportunity." However, approximately half of them are still in a "wait-and-see" mode for specific measures, indicating that many companies feel challenges in strategic design and system building despite their willingness. Voices such as "Disseminating and structuring information unique to the company is key" and "We are struggling to find a way to present our unique identity" have been heard.
In response to these challenges, note has provided an environment where content published by creators and companies is easily referenced by search engines and AI. A joint survey with Values (*3) found that traffic to note via Generative AI is approximately four times higher than expected from search traffic.
Furthermore, about 40% of articles are still being read a year after publication, and about 40% of articles read via AI were posted more than six months ago. Content published in the past continues to reach audiences over time. This stock-type characteristic is gaining attention as a foundation for corporate information dissemination. In addition, in February 2026, the recommendation engine, which deeply understands article content using LLM and delivers it accurately to interested readers, was completely revamped, strengthening the platform's mechanism of "write, and it reaches."
Against this backdrop, Sunny Side Up, with its strengths in PR strategy design, and note, with its platform expertise, have formed a partnership to support corporate public relations from both sides.
(*1) As of November 2025
(*2) Nikkei Cross Trend x note Joint Survey "Corporate Awareness Survey in the Age of Generative AI Search" (Conducted October 2025, 83 valid responses)
(*3) Values x note Joint Survey "New GEO/AI SEO in the Zero-Click Era" (Conducted April 2025, ...