Leveraging Citizen and Traveler Posts and AI Analysis to Build Fans for Kyoto! Kyoto City Partners with note in First-Ever Municipal Collaboration Model
Kyoto City and note have announced a partnership to promote fan engagement for Kyoto by utilizing user-generated content (UGC) and AI analysis, marking note's first-ever collaboration model with a local government.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:01
- 🔍 Collected: March 28, 2026 at 21:59 (21h 58m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 01:20 (411h 21m after Collected)
Kyoto City and note, Inc. have signed a partnership agreement to promote fan engagement for Kyoto. Under this agreement, note has launched 'Fan★Kyoto' (https://note.com/kyotofans/), a UGC media platform that aggregates articles written by citizens and travelers about Kyoto. Additionally, note analyzed 4,214 articles related to travel and tourism posted in 2025 to decode the voices of fans and provided a report to Kyoto City.
The analysis revealed the true profile of Kyoto fans, such as the fact that articles are written throughout all four seasons, not just during cherry blossom or autumn foliage seasons; the existence of 'hidden gem' spots that have over 70% satisfaction despite low mention counts; and that people who talk about Kyoto fall into four distinct types. Kyoto City will utilize this report for public relations and urban development planning.
Voices written in people's own words by those who visit, live in, or have ties to the city represent primary information that government surveys cannot fully capture. As AI becomes a gateway to information, cities with an abundance of such primary information are more likely to be chosen. Collecting fans' voices, analyzing them, and applying them to urban development creates a cycle where the accumulation of primary information itself becomes a city asset. This is note's first collaboration model for local governments.
Background and Purpose of the Agreement
In December 2025, Kyoto City formulated the 'Kyoto Basic Concept,' an ideal vision for 2050. It positions people with ties to Kyoto, such as tourists and dual-residence dwellers, as '0.1 citizens' and is advancing policies to cultivate a wide range of Kyoto fans.
The partnership with note is part of this fan-building effort. By gathering the voices of citizens and travelers—which the government cannot cover alone—on a UGC media platform, the city aims to convey the charm of Kyoto widely. By using AI analysis to grasp changes in public interest and needs, the city aims to use these insights for municipal administration, ultimately increasing the number of people engaged with the city.
Why Partner with note?
Approximately 70,000 articles are posted on note every day. Because there is no monetization mechanism based on advertising, there is no incentive to artificially inflate view counts. This creates an environment where diverse primary information, written with pure motives like 'I want to share this experience with someone' or 'I want to preserve my experience,' is easily gathered. Data on what articles readers read and where their interests lie is also accumulated alongside 86.6 million monthly accesses (*), making it a place filled with insights from both writers and readers.
By gathering people's voices, analyzing them, and applying them to Kyoto City's information dissemination and policies, Kyoto City and note will work together to create a new model for municipal fan-building in the AI era.
(*) Total number of active browsers that accessed note at least once a month, including non-members.
Initiatives
1: Construction and Operation of the Kyoto City UGC Media 'Fan★Kyoto' on note
note has created 'Fan★Kyoto,' a UGC media platform that aggregates posts about Kyoto. The system automatically publishes articles posted on note that use hashtags requested by Kyoto City, such as '#I_Love_Kamogawa' or '#Found_a_Kyoto_Hidden_Gem.' Anyone with a note account can participate.
The analysis revealed the true profile of Kyoto fans, such as the fact that articles are written throughout all four seasons, not just during cherry blossom or autumn foliage seasons; the existence of 'hidden gem' spots that have over 70% satisfaction despite low mention counts; and that people who talk about Kyoto fall into four distinct types. Kyoto City will utilize this report for public relations and urban development planning.
Voices written in people's own words by those who visit, live in, or have ties to the city represent primary information that government surveys cannot fully capture. As AI becomes a gateway to information, cities with an abundance of such primary information are more likely to be chosen. Collecting fans' voices, analyzing them, and applying them to urban development creates a cycle where the accumulation of primary information itself becomes a city asset. This is note's first collaboration model for local governments.
Background and Purpose of the Agreement
In December 2025, Kyoto City formulated the 'Kyoto Basic Concept,' an ideal vision for 2050. It positions people with ties to Kyoto, such as tourists and dual-residence dwellers, as '0.1 citizens' and is advancing policies to cultivate a wide range of Kyoto fans.
The partnership with note is part of this fan-building effort. By gathering the voices of citizens and travelers—which the government cannot cover alone—on a UGC media platform, the city aims to convey the charm of Kyoto widely. By using AI analysis to grasp changes in public interest and needs, the city aims to use these insights for municipal administration, ultimately increasing the number of people engaged with the city.
Why Partner with note?
Approximately 70,000 articles are posted on note every day. Because there is no monetization mechanism based on advertising, there is no incentive to artificially inflate view counts. This creates an environment where diverse primary information, written with pure motives like 'I want to share this experience with someone' or 'I want to preserve my experience,' is easily gathered. Data on what articles readers read and where their interests lie is also accumulated alongside 86.6 million monthly accesses (*), making it a place filled with insights from both writers and readers.
By gathering people's voices, analyzing them, and applying them to Kyoto City's information dissemination and policies, Kyoto City and note will work together to create a new model for municipal fan-building in the AI era.
(*) Total number of active browsers that accessed note at least once a month, including non-members.
Initiatives
1: Construction and Operation of the Kyoto City UGC Media 'Fan★Kyoto' on note
note has created 'Fan★Kyoto,' a UGC media platform that aggregates posts about Kyoto. The system automatically publishes articles posted on note that use hashtags requested by Kyoto City, such as '#I_Love_Kamogawa' or '#Found_a_Kyoto_Hidden_Gem.' Anyone with a note account can participate.