Transforming Health Management from 'Clerical Work' to a 'Story that Moves Three Markets'. Nostlife (NOST) Releases 'Health Management Strategy Flowchart' Linked to Management Strategy, Offered Free as a Design Tool to Visualize 100 Companies, 100 Stories!

Our company supports April Dream, which aims to make April 1st a day to share dreams. This press release is the dream of Nostlife Inc. (NOST), which advocates "work-life without stress."

Nostlife Inc. (Headquarters: Tachikawa City, Tokyo; Representative Director: Takashi Kitta; hereinafter NOST), which provides health management consulting and organizational culture transformation, advocates utilizing health management to achieve corporate growth strategies. To this end, we promote the practice of health management not merely within the conventional framework of health care (industrial health), but as an "investment in human capital" aligned with the company's management strategy.

1. Problem Statement: Has "Health Management" become mere "Clerical Work"?

What comes to mind when you hear "health management"? Many might think of "thorough health check-ups and stress checks." While these are important, they are only a part of true "health management," a "foundation," so to speak.

Currently, the "Certified Health & Productivity Management Outstanding Organizations Recognition Program," undertaken by many companies, has made a significant contribution to the spread of health management under the leadership of the Ministry of Economy, Trade and Industry. However, a challenge has also emerged: the act of "filling out survey items" to obtain certification has become an end in itself.

In particular, measures centered on health care (industrial health) tend to be similar across companies, making it difficult to show significant differentiation in initiatives. As a result, companies are clustered in the high-score range, with rankings fluctuating due to slight "deviation score" differences. Consequently, the original purpose is lost, resources are allocated to "aligning company activities with evaluation criteria," leading to a "misdirection of use" where management's vision and strategy are not easily reflected.

Originally, if management strategies differ, the necessary human resources and the investment content to unleash their vitality should be "100 companies, 100 ways." NOST aims to refresh this approach from "standardization for evaluation" to "unique customization for achieving management strategy."

2. Solution: A New Approach to Visualize 100 Companies, 100 Stories

Therefore, NOST has built the "Health Management Strategy Flowchart," which inherits the concept of traditional health management "strategy maps" while elevating it into a "dialogue tool for management and employees to discuss the future."

[Left side: Backcasting from the future]

To achieve the company's management policy, what kind of human resources need to be active and in what state? What should the organizational culture be like? By backcasting from the ideal state, unique health management goals are drawn.

[Right side: Forecasting from the present]

Visualizes how daily initiatives elicit employee actions and how they connect to outputs (KPIs).

When these two meet in the center, they answer the fundamental question, "Is this initiative truly contributing to management goals?", building a Win-Win relationship of trust that energizes both the company and its employees.

3. Effect: Towards a Story that Moves "Three Markets (Capital, Labor, Competition)"

Please use this "Health Management Strategy Flowchart" as a compass to tell your company's value as a "growth story" to three markets. The key point is that health management as human capital investment can be told as a story to engage stakeholders in each market and gain trust.

[To the Capital Market (Shareholders, Investors, Financial Institutions)]:

Logically demonstrates how health investment leads to future financial results, proving it as a "preparation for growth." This secures the evaluation that "the sources of future sales and profits are steadily being built, and sustainable growth can be expected from this company."

[To the Labor Market (Job Seekers, Employees)]:

Shows a "promise" to invest in employee happiness towards achieving the vision, building strong trust. This leads to an organization where employees feel "I can confidently recommend this company to my acquaintances" and job seekers "eagerly want to test their potential here."

[To the Competitive Market (Customers, Business Partners)]:

Presents the vibrant work of employees itself as "proof of trust" in the brand. This becomes the reason why customers and business partners continue to choose them, thinking "I can trust the services provided by these people" and "I definitely want to partner with this company."

4. Free to Use: Energizing Japanese Companies and Employees

Wishing for essential health management to be deployed in many companies and organizations, the "Health Management Strategy Flowchart" is available for free to anyone, provided credit is given.

[How to credit]

Please state: "Health Management Strategy Flowchart (Takashi Kitta Model) / Provided by Nostlife Inc."

Guides on how to use the "Health Management Strategy Flowchart" are introduced on the special website. Going forward, case studies of companies utilizing this flowchart will be featured sequentially.

• Special Website: https://www.nostlife.com/news/news-991/

5. About Nostlife Inc. (NOST)

• Representative Director: Takashi Kitta

• Location: Tachikawa City, Tokyo

• Business Activities: Health management consulting (strategy map creation support), organizational development support (health culture fostering training)

• URL: https://nostlife.com/