NOSE SHOP's new format "U NOSE SHOP" officially launches, opening in Ikebukuro and Shinsaibashi.

NOSE SHOP, Japan's pioneering niche fragrance store, is launching a new retail format called "U NOSE SHOP" at Ikebukuro Parco on May 15, 2026, and Shinsaibashi Parco on June 5. The concept focuses on choosing scents by intuition. It will feature a curated selection of emerging fragrance brands from Asia, including Japanese brands like KO-GU, Nowas, Liberta Perfume, Eram, and Shegreen. To celebrate the opening, customers spending over 12,000 yen will receive limited novelty gifts.