NOSE SHOP's new format "U NOSE SHOP" finally launches, opening in Ikebukuro and Shinsaibashi. Revealing the brand lineup featuring emerging Asian brands [Part 2]

NOSE SHOP, Japan's pioneering niche fragrance store, is launching a new format called "U NOSE SHOP" in Ikebukuro PARCO on May 15, 2026, and Shinsaibashi PARCO on June 5, 2026. This second announcement reveals a lineup of emerging and Asian fragrance brands, focusing on intuitive scent selection. Featured brands include Zhufu, Aentos, and To Define from China, Insenf and pesade from South Korea, Perfumers' Journey from Thailand, and French Cowboy from France. The store aims to be a new sanctuary for fragrances, offering diverse and innovative olfactory experiences.