NOSE SHOP's New Format "U NOSE SHOP" to Open at Shinsaibashi Parco on June 5 (Fri). A Fragrance Specialty Store Where You Choose Scents "Intuitively" to Be Born in Two Locations in Tokyo and Osaka This Spring.
NOSE SHOP will open its new format "U NOSE SHOP" at Shinsaibashi Parco on June 5, 2026. As a fragrance specialty store where customers choose scents "intuitively," it will feature niche and Japanese-originated brands at two locations in Tokyo and Osaka.
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- 📰 Published: April 30, 2026 at 21:00
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U NOSE SHOP
Challenging Japan's "perfume desert" with the concept of "A store where your nose, not anyone else's, is the star," NOSE SHOP, Japan's first* niche fragrance specialty store, which started in August 2017, will open its new format "U NOSE SHOP" on B1F of Shinsaibashi Parco on Friday, June 5, 2026.
NOSE SHOP's new format "U NOSE SHOP" is a fragrance specialty store that focuses on the experience of choosing scents "intuitively." This spring, it will launch a new fragrance proposal at two locations in Tokyo and Osaka. As a place where you can encounter fragrances that are closer to your daily life, it will also feature a large number of Japanese-originated fragrance brands.
*As a niche fragrance specialty store in Japan, according to the company's own research (as of April 2026)
Details of "U NOSE SHOP Ikebukuro" here: https://prtimes.jp/main/html/rd/p/000000169.000024774.html
A new fragrance proposal starting at two locations in Tokyo and Osaka
NOSE SHOP's new format "U NOSE SHOP" is a select shop for perfumes that allows you to enjoy choosing scents more freely and casually, relying on your "intuition." This spring, starting from Ikebukuro Parco and Shinsaibashi Parco, it will propose encounters with fragrances that become a part of your identity while staying close to your daily life.
Additionally, as a unique store experience of U NOSE SHOP, "mirrors" are incorporated into the space to create an experience of choosing scents while facing yourself. You can enjoy the process of searching for "your scent" while visually feeling the change in impression when wearing a fragrance.
Featuring a large number of notable Japanese-originated fragrance brands
Liberta Perfume
Following Ikebukuro Parco, NOSE SHOP will feature the Japanese-born daily fragrance brand "KO-GU," which it produces, as well as a growing number of Asian brands. It will also offer a wide selection of Japanese-originated fragrance brands created with delicate sensibilities.
Featured Brands
KO-GU
KO-GU
As a pioneer in niche fragrances in Japan, "NOSE SHOP," a select shop that gathers avant-garde and artistic perfumes from around the world, produced this brand by focusing on the "everyday" as its opposite pole. By daring to strip away concepts and visuals, it aims to establish a new standard as a "good scent" proposed purely as a "tool for daily life."
Liberta Perfume
Liberta Perfume
Liberta Perfume, named after "freedom," is a Japanese-originated perfumery that explores new ways of fragrance by fusing art and technology. Based on the intuitive sense of smell, it advocates "democratization of fragrance" and develops ready-to-wear fragrances that uniquely interpret and reconstruct Japanese culture and materials, creating original scents where technology and philosophy intersect.
ERAM
ERAM
ERAM is a fragrance that values enjoying scents as one's senses dictate. How each person perceives a scent differs, and smell is one of the most personal senses deeply connected to life. Yet, we sometimes suppress our true feelings, influenced by evaluations and images. That's why it's okay to trust your "like" intuition. That very sensation, it suggests, leads to encounters with unique scents.
*The lineup will be announced at a later date.
*The lineup may be subject to change.
*Some items may be selected from the available range.
Open Memorial Limited Novelty Present
To commemorate the opening of U NOSE SHOP, customers who purchase over 12,000 yen (tax included) will receive original U NOSE SHOP goods.
*Limited quantity, while supplies last
[Store Overview]
U NOSE SHOP Shinsaibashi
Opening Date | Friday, June 5, 2026
Address | B1F, Shinsaibashi Parco, 1-8-3 Shinsaibashi-suji, Chuo-ku, Osaka-shi, Osaka 542-0085
TEL | To be confirmed
Business Hours | 10:00 AM - 8:00 PM
*Telephone lines will be open from the opening date.
*Some shops may have different business hours.
*Please check the official Shinsaibashi Parco website for the latest business hours.
*For inquiries regarding the opening of "U NOSE SHOP Shinsaibashi," please contact "NOSE SHOP."
U NOSE SHOP
U NOSE SHOP
"UP to U. Your
Challenging Japan's "perfume desert" with the concept of "A store where your nose, not anyone else's, is the star," NOSE SHOP, Japan's first* niche fragrance specialty store, which started in August 2017, will open its new format "U NOSE SHOP" on B1F of Shinsaibashi Parco on Friday, June 5, 2026.
NOSE SHOP's new format "U NOSE SHOP" is a fragrance specialty store that focuses on the experience of choosing scents "intuitively." This spring, it will launch a new fragrance proposal at two locations in Tokyo and Osaka. As a place where you can encounter fragrances that are closer to your daily life, it will also feature a large number of Japanese-originated fragrance brands.
*As a niche fragrance specialty store in Japan, according to the company's own research (as of April 2026)
Details of "U NOSE SHOP Ikebukuro" here: https://prtimes.jp/main/html/rd/p/000000169.000024774.html
A new fragrance proposal starting at two locations in Tokyo and Osaka
NOSE SHOP's new format "U NOSE SHOP" is a select shop for perfumes that allows you to enjoy choosing scents more freely and casually, relying on your "intuition." This spring, starting from Ikebukuro Parco and Shinsaibashi Parco, it will propose encounters with fragrances that become a part of your identity while staying close to your daily life.
Additionally, as a unique store experience of U NOSE SHOP, "mirrors" are incorporated into the space to create an experience of choosing scents while facing yourself. You can enjoy the process of searching for "your scent" while visually feeling the change in impression when wearing a fragrance.
Featuring a large number of notable Japanese-originated fragrance brands
Liberta Perfume
Following Ikebukuro Parco, NOSE SHOP will feature the Japanese-born daily fragrance brand "KO-GU," which it produces, as well as a growing number of Asian brands. It will also offer a wide selection of Japanese-originated fragrance brands created with delicate sensibilities.
Featured Brands
KO-GU
KO-GU
As a pioneer in niche fragrances in Japan, "NOSE SHOP," a select shop that gathers avant-garde and artistic perfumes from around the world, produced this brand by focusing on the "everyday" as its opposite pole. By daring to strip away concepts and visuals, it aims to establish a new standard as a "good scent" proposed purely as a "tool for daily life."
Liberta Perfume
Liberta Perfume
Liberta Perfume, named after "freedom," is a Japanese-originated perfumery that explores new ways of fragrance by fusing art and technology. Based on the intuitive sense of smell, it advocates "democratization of fragrance" and develops ready-to-wear fragrances that uniquely interpret and reconstruct Japanese culture and materials, creating original scents where technology and philosophy intersect.
ERAM
ERAM
ERAM is a fragrance that values enjoying scents as one's senses dictate. How each person perceives a scent differs, and smell is one of the most personal senses deeply connected to life. Yet, we sometimes suppress our true feelings, influenced by evaluations and images. That's why it's okay to trust your "like" intuition. That very sensation, it suggests, leads to encounters with unique scents.
*The lineup will be announced at a later date.
*The lineup may be subject to change.
*Some items may be selected from the available range.
Open Memorial Limited Novelty Present
To commemorate the opening of U NOSE SHOP, customers who purchase over 12,000 yen (tax included) will receive original U NOSE SHOP goods.
*Limited quantity, while supplies last
[Store Overview]
U NOSE SHOP Shinsaibashi
Opening Date | Friday, June 5, 2026
Address | B1F, Shinsaibashi Parco, 1-8-3 Shinsaibashi-suji, Chuo-ku, Osaka-shi, Osaka 542-0085
TEL | To be confirmed
Business Hours | 10:00 AM - 8:00 PM
*Telephone lines will be open from the opening date.
*Some shops may have different business hours.
*Please check the official Shinsaibashi Parco website for the latest business hours.
*For inquiries regarding the opening of "U NOSE SHOP Shinsaibashi," please contact "NOSE SHOP."
U NOSE SHOP
U NOSE SHOP
"UP to U. Your