Niche Fragrance Store 'NOSE SHOP' to Open at Isetan Shinjuku Men's Building with Exclusive Pre-release Item on April 29

NOSE SHOP, which has challenged the Japanese fragrance market once called a 'fragrance desert' and pioneered niche fragrance specialty stores in Japan, will begin offering fragrances at the Cosmetics section on the 1st floor of the Isetan Shinjuku Men's Building starting April 29, 2026 (Wed/Holiday).

The lineup will include NOSE SHOP's representative bestsellers and the latest works from notable brands, carefully selected to offer a wide range of olfactory experiences.

### Selection ranging from popular items to noteworthy new releases
This time, in addition to NOSE SHOP's representative niche fragrance brands such as 'Nishane' and 'Bdk Parfums,' a broad lineup including perennially popular bestsellers and much-discussed latest works will be available.

The featured item is 'Rose Magnitude,' the latest release from the Australian worldwide fragrance brand 'Goldfield & Banks,' which will have its pre-release at Isetan Shinjuku. This new rose-based perfume is themed around 'opposites,' where the softness of petals intersects with the power of nature. Centered on rose, raspberry, cumin, and buckwheat create a bold and vibrant harmony.

Other items include 'Thoo The Time' and 'Art Meets Art Like a Virgin,' which were highly popular at the POPUP held this spring at the Isetan Shinjuku Men's Building 1st Floor Cosmetics. These fragrances are easy for daily use as we head into the early summer season.

Please enjoy encountering new scents from NOSE SHOP's bestsellers and the latest talked-about works.

### Featured Items
**Goldfield & Banks - Rose Magnitude (100ml)**
- Brand: Goldfield & Banks
- Product: Rose Magnitude
- Price: 10ml 7,700 JPY / 100ml 38,500 JPY (including tax)
- Description: A salt lake in South Australia stained rose-red. A rose that came not from a garden but from the wilderness. A dirty rose polished by desert wind and salt. From an explosion of raspberry and cumin to the dry earth afterglow of buckwheat and sandalwood.
- Notes: Fresh Raspberry, Cumin (Egypt), Iris (Abs, Morocco), Buckwheat (Top); Damask Rose, Violet, Geranium, Orange, Ginger (Body); Black Vanilla, Tonka Bean, Sandalwood, Amyris, Papyrus (India) (Base).
- Perfumer: Clement Marx

**Art Meets Art - Like a Virgin (50ml)**
- Brand: Art Meets Art
- Product: Like a Virgin
- Price: 50ml 28,600 JPY (including tax)
- Description: Madonna's 1984 mega-hit single, interpreted into scent by master perfumer Alberto Morillas.
- Notes: Musk, Amber, Aquatic Notes (Top); Freesia, Peony, Rose (Body); Soft Woody (Base).
- Perfumer: Alberto Morillas

### Brand Lineup
Amouage, Art Meets Art, Bdk Parfums, Etat Libre d'Orange, Goldfield & Banks, Jeroboam, Kerzon, Laboratorio Olfattivo, Nishane, Nomenclature, Reserve en Afrique, Thoo (Total 12 brands)
*Lineup is subject to change.
*Handling products will be a selection of items.

### Overview
- Location: Isetan Shinjuku Men's Building 1F Cosmetics
- Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
- Start Date: April 29, 2026 (Wed/Holiday)

### About NOSE SHOP
NOSE SHOP blew a new wind of fragrance into Japan, which was once called a 'fragrance desert.' Starting in August 2017 as Japan's first niche fragrance specialty store, it currently operates 18 stores in major cities such as Tokyo, Osaka, and Nagoya as of April 2026. It dispels the image of luxury brands requiring expert knowledge and provides a space where everyone from beginners to enthusiasts can enjoy scents freely and casually.