"CIRO", a niche fragrance brand born in 1920s New York and revived in the modern era, makes a long-awaited comeback. Available from Friday, April 24.

CIRO

"NOSE SHOP", Japan's first* niche fragrance specialty store that cast a stone into the Japanese perfume market known as the "perfume desert", will begin handling the niche fragrance brand "CIRO" from Germany starting Friday, April 24, 2026.

CIRO is a fragrance brand born in New York during the booming 1920s. Its uncompromising quality and creations that turned their back on the mainstream captivated perfume lovers around the world at the time. Although it closed its curtains once in 1961, it achieved a revival in 2018, crossing more than half a century, and continues to engrave the continuation of its legend today.

CIRO, which was previously handled at NOSE SHOP as well, makes a long-awaited comeback this time. We will start offering it along with 6 types of fragrances where modern perfumers have reinterpreted the great perfumes of yesteryear with new sensibilities.

* As a niche fragrance specialty store in Japan, based on our own research (as of April 2026)

A fateful restart after half a century, CIRO engraving the continuation of the legend now

CIRO

CIRO is a fragrance brand that gave its first cry in New York in the 1920s. Pursuing uncompromising quality and bold, fearless scents that turned their back on the mainstream, it garnered significant attention in the fashion industry at the time.

Afterwards, while growing into a creative and influential brand that even became a source of inspiration for main pieces in fashion shows, it quietly closed its curtains with the 1961 collection, falling into a long sleep while being missed by enthusiastic fans.

Then, achieving a revival in 2018 after about half a century, CIRO inherited the love for fragrances, inexhaustible creativity, and the passion to create something new, announcing a collection bearing the exact naming from that time. Currently, they are creating scents that add new interpretations to each individual work.

Tradition passed down to top creators in the perfume industry

CIRO

The person who created CIRO was Jacob S. Wiedhopf. At the time, as a pioneer of olfactory avant-garde, he made the brand's name roar.

Jacob was the first person to import the major historic French fragrance manufacturer "Caron" to America, and also served as the co-founder and first president of "The Fragrance Foundation", which continues to this day since its establishment in New York, making him a figure who left his name in the industry.

Furthermore, the person who led CIRO to its revival was Rainer Diersche, known as the founder of the room fragrance brand "LINARI". Through this fateful encounter, CIRO achieved its revival, and the legend and tradition passed down by top creators in the perfume industry still continue today.

Bottle design expressing the fusion of tradition and modernity

CIRO

The bottle, which features digital-like typography on a form with Art Deco curves, is truly a design where the old and new merge. White and black, the surface that accepts light and the sides surrounded by black draw a vivid contrast, while the 24-carat gold-coated cap creates a luxurious feeling of profoundness. Furthermore, to enhance the beauty when viewed from the front, a transparent straw is adopted, pursuing the brand's aesthetics down to the details.

In addition, not only aiming for visual beauty, they use high-quality sprays that allow you to wear a fine mist of particles. Moreover, they formulate 20 to 30% of fragrance oils with a strict focus on their origin, allowing no compromise in the quality of the works.

Please enjoy the fusion of tradition and modernity, revived with a new breath, just like a myth that inherits a legendary success story.

CIRO

Lineup: All 6 types

Eau de Parfum (6 types) 100ml 36,300 yen (tax included)

Release date | Friday, April 24, 2026

[Lineup]

Eau de Parfum

CIRO "Floveris" 100ml

Product name | Floveris (Enchanting Bouquet)

Price | 100ml 36,300 yen (tax included)

If you pass through the secret gate, there is a paradise where all flowers of love breathe. Turkish rose, mimosa, violet, and peony melt into the warm earth of cedar and musk while changing their expressions like velvet. An enchanting bouquet.

Top | Calabrian bergamot, mandarin, pink pepper
Body | Turkish damask rose, Indian mimosa absolute, violet, peony
Base | Virginian cedarwood, amber, cashmere wood, white musk

Perfumer | Alexandra Carlin

CIRO "L'Heure Romantique" 100ml

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