Top Athletes Embodying Hokkaido's Charm Appointed as Official Ambassadors for TNOC hokkaido
North One Co., Ltd. has appointed Hideki Holiday of Red Eagles Hokkaido (ice hockey) and Sayaka Yoshimura of Fortius (curling) as official ambassadors for its lifestyle brand TNOC hokkaido, aiming to promote Hokkaido's appeal through sports.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 03:01
- 🔍 Collected: April 3, 2026 at 18:30
- 🤖 AI Analyzed: April 17, 2026 at 12:08 (329h 37m after Collected)
North One Co., Ltd. (Chitose City, Hokkaido / President Hiroyuki Maehara), which operates the lifestyle brand TNOC hokkaido, has decided to appoint Hideki Holiday, an ice hockey player for Red Eagles Hokkaido, and Sayaka Yoshimura, a women's curling player for Fortius, both top athletes active in Hokkaido, as official ambassadors.
This initiative aims to embody the worldview of TNOC hokkaido, themed around 'Quality Travel and Life in Hokkaido,' through the field of sports and disseminate it domestically and internationally.
## What is TNOC hokkaido?
TNOC hokkaido is a lifestyle brand themed around quality travel and life in Hokkaido. It offers simple yet stylish apparel and miscellaneous goods, primarily at its flagship store TNOCTHE STORE SAPPORO T4 in Tanukikoji 4-chome, and at resort hotels in Hokkaido. A portion of sales is donated to activities that protect Hokkaido's nature.
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### Hideki Holiday
Comment:
"I am honored to be reappointed as an ambassador. As an athlete playing in Hokkaido, I want to convey the goodness of Hokkaido not only through my sport but also in my daily life."
PROFILE
An ice hockey player belonging to the Asia League's Red Eagles Hokkaido. Originally from Utsunomiya City, Tochigi Prefecture, his position is defense. After attending Waseda University, he began playing for Red Eagles Hokkaido in 2019 and has also represented Japan in international competitions. He is a top athlete challenging the world from Hokkaido.
### Sayaka Yoshimura
Comment:
"As someone active in Hokkaido, I am delighted to be able to promote this brand together. I will work to help many people experience the charm of Hokkaido."
PROFILE
A curling player belonging to the curling team Fortius. Originally from Tokoro Town, Kitami City, Hokkaido. She has been active with Fortius since 2014 and currently leads the team as skip. She is expected to represent Japan in the 2026 Milan-Cortina Winter Olympics and continues to be active based in Hokkaido.
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## Media-Exclusive Release Event to be Held on April 23rd
To commemorate the appointment of the official ambassadors, a press event will be held as follows on April 23, 2026.
Media representatives interested in attending are requested to apply via the form below.
We look forward to your participation.
(Application Form Link)
*Please note that if applications exceed capacity, we may assign attendance times or conduct a lottery for invitations.
Date & Time: Thursday, April 23, 2024, 11:00 AM - 12:00 PM
Venue: TNOC THE CAFE SAPPORO T4
2F, Tanukikami Bldg., Minami 2-jo Nishi 4-chome, Chuo-ku, Sapporo
Content: Official Ambassador Appointment Announcement
Talk session by Ms. Yoshimura
(Mr. Holiday will appear via VTR due to overseas expedition)
Photo session
Roundtable interview (approx. 15 minutes)
Contact Information:
North One Co., Ltd.
Address: 4F, Chitose Arcadia Plaza, 1-3-1 Kashiwadaiminami, Chitose City, Hokkaido
TEL: 0123-29-4250 FAX: 0123-24-5510
E-mail: info@north-1.com
This initiative aims to embody the worldview of TNOC hokkaido, themed around 'Quality Travel and Life in Hokkaido,' through the field of sports and disseminate it domestically and internationally.
## What is TNOC hokkaido?
TNOC hokkaido is a lifestyle brand themed around quality travel and life in Hokkaido. It offers simple yet stylish apparel and miscellaneous goods, primarily at its flagship store TNOCTHE STORE SAPPORO T4 in Tanukikoji 4-chome, and at resort hotels in Hokkaido. A portion of sales is donated to activities that protect Hokkaido's nature.
---
### Hideki Holiday
Comment:
"I am honored to be reappointed as an ambassador. As an athlete playing in Hokkaido, I want to convey the goodness of Hokkaido not only through my sport but also in my daily life."
PROFILE
An ice hockey player belonging to the Asia League's Red Eagles Hokkaido. Originally from Utsunomiya City, Tochigi Prefecture, his position is defense. After attending Waseda University, he began playing for Red Eagles Hokkaido in 2019 and has also represented Japan in international competitions. He is a top athlete challenging the world from Hokkaido.
### Sayaka Yoshimura
Comment:
"As someone active in Hokkaido, I am delighted to be able to promote this brand together. I will work to help many people experience the charm of Hokkaido."
PROFILE
A curling player belonging to the curling team Fortius. Originally from Tokoro Town, Kitami City, Hokkaido. She has been active with Fortius since 2014 and currently leads the team as skip. She is expected to represent Japan in the 2026 Milan-Cortina Winter Olympics and continues to be active based in Hokkaido.
---
## Media-Exclusive Release Event to be Held on April 23rd
To commemorate the appointment of the official ambassadors, a press event will be held as follows on April 23, 2026.
Media representatives interested in attending are requested to apply via the form below.
We look forward to your participation.
(Application Form Link)
*Please note that if applications exceed capacity, we may assign attendance times or conduct a lottery for invitations.
Date & Time: Thursday, April 23, 2024, 11:00 AM - 12:00 PM
Venue: TNOC THE CAFE SAPPORO T4
2F, Tanukikami Bldg., Minami 2-jo Nishi 4-chome, Chuo-ku, Sapporo
Content: Official Ambassador Appointment Announcement
Talk session by Ms. Yoshimura
(Mr. Holiday will appear via VTR due to overseas expedition)
Photo session
Roundtable interview (approx. 15 minutes)
Contact Information:
North One Co., Ltd.
Address: 4F, Chitose Arcadia Plaza, 1-3-1 Kashiwadaiminami, Chitose City, Hokkaido
TEL: 0123-29-4250 FAX: 0123-24-5510
E-mail: info@north-1.com
FAQ
What kind of brand is TNOC hokkaido?
It is a lifestyle brand themed around 'quality travel and life in Hokkaido,' offering apparel and goods, with a portion of sales donated to Hokkaido's nature conservation.
Why were athletes Holiday and Yoshimura chosen as ambassadors?
They are top athletes active in Hokkaido who can embody the brand's worldview and promote Hokkaido's charm domestically and internationally.
When and where will the event be held?
The event will be held on April 23, 2024, from 11:00 AM to 12:00 PM at TNOC THE CAFE SAPPORO T4 (Chuo-ku, Sapporo).