NOOG's Highly Anticipated "Steel Shaft" One-Length Irons Now Available! Pre-orders Start April 4th with Expanded Lineup
Golf brand "NOOG" is adding a new "steel shaft model" to its popular one-length irons, with pre-orders starting April 4th. This option provides a choice for golfers confident in their strength and head speed, enabling more precise distance control.
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- 📰 Published: April 1, 2026 at 22:00
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NOOG (Norg), a golf brand with the concept of "updating golf," is pleased to announce the launch of a new "steel shaft model" for its popular one-length irons, a highly requested addition from customers. This new option is specifically designed for those with confidence in their physical strength and stamina, or golfers with faster head speeds.
Pre-orders for this model will begin on Saturday, April 4th, at 11:00 AM on the NOOG official online store.
▼ Click here for the NOOG official online store
https://noog.jp/
What is NOOG?
NOOG is a new golf brand established in 2024.
Based on the idea that "to have a more enjoyable time, logically, golf equipment could be simpler," NOOG pursues functionality and design that are not bound by conventional golf notions.
Its first product, the one-length irons, achieved a total of 18.6 million JPY in crowdfunding on "Makuake" (ranking #1 in the golf club category, according to internal research), generating significant buzz.
Furthermore, it has attracted attention among golfers, being featured on the popular YouTube channel "UUUM GOLF," which has over 950,000 subscribers, and the terrestrial TV program "Takei So no Golf Bag Katsugite Kudasai." As a result, there has been a waiting list of several months since last year.
The Arrival of the "Steel Shaft Model"
The newly added "steel shaft model" to the lineup is a product designed to deliver NOOG's philosophy of "accurate distance control over pure distance" to a more diverse range of swing types.
With conventional carbon shafts, many strong or powerful players expressed feedback such as "the shaft flexes too much for my head speed" or "I want a bit more feel."
Therefore, we have prepared a new option: the "steel shaft." Steel shafts provide a clear sensation of pushing the ball and feeling it on the face, improving line control and distance control.
Pre-orders for this model will begin on Saturday, April 4th, at 11:00 AM on the NOOG official online store.
▼ Click here for the NOOG official online store
https://noog.jp/
What is NOOG?
NOOG is a new golf brand established in 2024.
Based on the idea that "to have a more enjoyable time, logically, golf equipment could be simpler," NOOG pursues functionality and design that are not bound by conventional golf notions.
Its first product, the one-length irons, achieved a total of 18.6 million JPY in crowdfunding on "Makuake" (ranking #1 in the golf club category, according to internal research), generating significant buzz.
Furthermore, it has attracted attention among golfers, being featured on the popular YouTube channel "UUUM GOLF," which has over 950,000 subscribers, and the terrestrial TV program "Takei So no Golf Bag Katsugite Kudasai." As a result, there has been a waiting list of several months since last year.
The Arrival of the "Steel Shaft Model"
The newly added "steel shaft model" to the lineup is a product designed to deliver NOOG's philosophy of "accurate distance control over pure distance" to a more diverse range of swing types.
With conventional carbon shafts, many strong or powerful players expressed feedback such as "the shaft flexes too much for my head speed" or "I want a bit more feel."
Therefore, we have prepared a new option: the "steel shaft." Steel shafts provide a clear sensation of pushing the ball and feeling it on the face, improving line control and distance control.