Shin Ramyun Toom-Bah Appears at Yakiniku King's 'Shin-Okubo Fair'! X Campaign to be Held from May 1st to Commemorate Sales

Nongshim Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Dae-Ha Kim)'s "Shin Ramyun Toom-Bah" has been adopted as a menu item for the limited-time "Shin-Okubo Fair" (scheduled from Wednesday, April 22, 2026 to early July) at "Yakiniku King," which is operated by Monogatari Corporation Co., Ltd. (Headquarters: Toyohashi City, Aichi Prefecture; Representative Director and President: Hiroshi Kato) with 368 stores nationwide. During the period, you can enjoy "Shin Ramyun Toom-Bah," a spicy cream pasta-style Shin Ramyun that has become a hot topic on social media, at Yakiniku King stores nationwide. To commemorate the sale, an X campaign will be held from Friday, May 1st to Wednesday, May 6th. During the campaign period, 30 winners will be selected by lottery from those who apply via X to receive a "Yakiniku King Meal Ticket worth 3,000 yen." Furthermore, from Wednesday, April 22nd to Wednesday, July 8th, the "King's Grand Lottery" will be held on the Yakiniku King official app. During the event period, those who hold tickets distributed on the app for each payment will have a chance to win豪華prizes such as a "50,000 yen domestic travel voucher" by lottery.

What is Yakiniku King's "Shin-Okubo Fair"!?

This "Shin-Okubo Fair" is a collaboration project with popular restaurants in Shin-Okubo, where you can enjoy authentic Korean flavors. You can enjoy limited-time popular dishes such as "[Aosho] Tsubozuke Dejigalbi," "[Kantonjip] Ishiyaki Tattoritan (Spicy Simmered Chicken)," and "[Jonno] Mozzarella Cheese Hot Dog," which you would want to eat if you visited Shin-Okubo.

"[From Shin-Okubo] Shin Ramyun Toom-Bah" is particularly noteworthy. Yakiniku King's style is to enjoy the rich, spicy cream pasta-style Shin Ramyun in combination with various yakiniku menus.

"Shin Ramyun Toom-Bah" product details: https://www.nongshim.co.jp/lineup/lineup01_19.html

[Overview of Yakiniku King "Shin-Okubo Fair"]

Sales period: Wednesday, April 22, 2026 ~ early July

Fair details: https://www.yakiniku-king.jp/menu_all/season/2603_shinokubo/

Example of limited-time "Shin-Okubo Fair" menu:

"[From Shin-Okubo] Shin Ramyun Toom-Bah" (490 yen / 539 yen including tax)

Shin Ramyun with rich, spicy cream pasta style, developed based on feedback from Shin Ramyun fans and popular on social media. Don't miss this opportunity!

"Shin Ramyun Toom-Bah Sales Commemoration! Follow & Repost Campaign" Overview

To commemorate the sale of Shin Ramyun Toom-Bah in collaboration with Yakiniku King, an X campaign will be held from Friday, May 1st. By following Nongshim Japan's official X account and reposting the campaign post, 30 winners will be selected by lottery to receive a "Yakiniku King Meal Ticket worth 3,000 yen."

◆Application Period

Friday, May 1, 2026 ~ Wednesday, May 6, 2026 23:59

◆Prize

"Yakiniku King Meal Ticket worth 3,000 yen"

◆Number of Winners

30 winners by lottery

◆How to Apply

(1) Follow Nongshim Japan official X (@nongshimjapan)

‣Nongshim Japan official X: https://x.com/nongshimjapan

(2) Repost the campaign post

*Only applicants who meet all the following conditions are eligible for the lottery

・Applicants whose X account is set to public

・Applicants who have followed the above application method

・Applicants residing in Japan and able to receive prizes

*Only followers at the time of the lottery are eligible.

*For other details, such as campaign terms and conditions and precautions, please check the campaign post.

Shin-Okubo Fair Commemoration! "King's Grand Lottery" Overview

To commemorate the Shin-Okubo Fair from Wednesday, April 22nd, the "King's Grand Lottery" will be held, offering豪華prizes such as a "50,000 yen domestic travel voucher" and "Shin Ramyun Hot Pot (Shin Ramyun original pot)."

◆Lottery Ticket Distribution Period

Friday, April 22, 2026 ~ Wednesday, July 8, 2026

◆Eligibility for Lottery Ticket Distribution

Customers who present their "Yakiniku King" official app membership card will receive one lottery ticket on the official app for every 5,000 yen (tax included) paid.

*Participation is possible by downloading the "Yakiniku King" official app and registering as a member before payment.

*Example) Customers who pay 10,000 yen (tax included) will receive two lottery tickets on the official app.

◆Prizes

1st Prize: 50,000 yen domestic travel voucher: 10 winners

2nd Prize: Shin Ramyun Hot Pot: 10 winners

3rd Prize: Shin Ramyun Toom-Bah (bag/cup) 6-meal set: 50 winners

4th Prize: Yakiniku King app coupon 15% discount: 100,000 winners

◆Winner Announcement Date

Tuesday, July 21, 2026

◆Details here: https://www.yakiniku-king.jp/lp/2604_chusenkai/