Popular 'Neoguri's Ramen Shop' to Open at KCON JAPAN 2026! Experience the Brand's World with 'Become Neoguri' Transformation and 'Free Neoguri Ramen Tasting'!

Nongshim Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Kim Dae-ha) will open "Neoguri's Ramen Shop" at "KCON JAPAN 2026," an Every K FESTIVAL where K-POP fans and artists can enjoy together, from May 8 (Friday) to May 10 (Sunday), 2026. Visitors who transform into Neoguri-kun by wearing the "Neoguri ear hairpin" presented upon entry can participate in a free tasting of two popular chewy Neoguri series flavors: the classic "HOT" and the less spicy "MILD." Furthermore, we have prepared "Neoguri-kun fan activities" such as photo content and meet-and-greets, just like idols, to liven up the event with fans. As a special benefit for attendees, those who complete a survey will receive one bag of "Neoguri Ramen" and the largest ever "50% OFF coupon" usable at the official online stores (Amazon and Qoo10). We aim to provide both a real-life experience and a great deal to enjoy at home simultaneously. Following Korea Expo Tokyo 2026, "Neoguri's Ramen Shop" Appears at KCON JAPAN 2026 The popular "Neoguri's Ramen Shop," which opened at Korea Expo Tokyo 2026 in Ikebukuro in April, attracted over 3,000 visitors in three days and saw long queues every day, will now open at the long-awaited KCON JAPAN 2026. We will create a space where visitors can fully enjoy the world of "Neoguri" from multiple perspectives, with various engaging activities to see, photograph, and participate in. Inside the shop, free tastings of "Neoguri Ramen Bag Noodles" and "Neoguri Ramen Mild Bag Noodles" will be offered. Visitors can compare the two flavors and enjoy their respective characteristics and spiciness. At KCON JAPAN 2026, where many attendees interested in K-POP and Korean culture gather, we will create an opportunity for them to experience the deliciousness and fun of "Neoguri." Exhibition Location: Makuhari Messe Hall 4, KCON JAPAN 2026 FESTIVAL GROUNDS Date and Time: May 8 (Friday) - 10 (Sunday), 2026, 10:00-18:00 *An admission ticket for "KCON JAPAN 2026" is required. *By following Neoguri's official TikTok account, visitors will receive a free tasting inside the shop and a "Neoguri ear hairpin." This will be confirmed upon entry. Neoguri Official TikTok: https://www.tiktok.com/@neoguri_jp Support "Neoguri-kun"! Interactive Content Unique to KCON JAPAN 2026 Inside the shop, interactive content will be offered to make the official character "Neoguri-kun" feel more familiar and encourage support. In conjunction with KCON JAPAN 2026, which features various artists, a special idol-transformed "Neoguri-kun" will appear. Interacting with and taking photos with the rookie idol "Neoguri-kun" and sharing the experience allows for a "fan activity" style of enjoyment that goes beyond mere tasting, which is a key feature of "Neoguri's Ramen Shop." For those who follow Neoguri's official TikTok, a "Neoguri ear hairpin," designed to resemble Neoguri-kun's ears, will be presented upon entry. A photo spot utilizing mirrors will also be set up inside the shop, creating a space where visitors can enjoy taking photos feeling like "Neoguri-kun." Through this setup, which encourages taking and sharing photos, "Neoguri-kun" can feel more familiar. During the event period, a "Meet & Greet" event will also be held, allowing interaction with Neoguri-kun. Through communication such as high-fives and photo opportunities, Neoguri-kun will feel more familiar. Furthermore, Neoguri-kun might suddenly hand out a "pujok" (amulet)! Please enjoy this memorable event that will make you want to cheer him on. Visitor Benefit! Get a 50% OFF Coupon for the Official Online Store! At the exit of the booth, those who complete a survey will randomly receive one bag of either "Neoguri Ramen Bag Noodles" or "Neoguri Ramen Mild Bag Noodles." Additionally, the largest ever "50% OFF coupon" usable at the official online stores (Amazon and Qoo10) will be distributed. Official Online Store *On Qoo10, from May 8 (Friday) to May 9 (Saturday), it will be 50% OFF when combined with Mega Points. On May 10 (Sunday), the coupon will apply for 50% OFF when used alone. Target Products: ・Neoguri Ramen Bag Noodles