"Neoguri's Ramen Shop" Opens at "Korea Expo Tokyo 2026"! Follow Neoguri's Official TikTok to Eat and Compare Two Types of "Neoguri Ramen" for Free!

Nongshim Japan Inc. (Headquarters: Chiyoda-ku, Tokyo, President & CEO: Kim Dae-ha) will exhibit at "Korea Expo Tokyo 2026", an exhibition where visitors can experience various Korean trends, held at Sunshine City in Ikebukuro, Tokyo from April 16 (Thursday) to April 18 (Saturday), 2026. During the event, "Neoguri's Ramen Shop" will be open. We will offer a free tasting to those who follow the official Neoguri TikTok account, allowing them to compare two types of the "Neoguri" series, which is characterized by its chewy thick noodles: the classic "HOT" and the less spicy "MILD", right on the spot.

A Ramen Shop Packed with the Charm of "Neoguri" Appears at Ikebukuro Sunshine City!

In this exhibition, targeting mainly Korean culture fans in their 20s and 30s as well as food buyers, we will set up a display that conveys the characteristics and dedication of "Neoguri Ramen". Located in the "Food Corner" within the venue, the ramen shop run by Neoguri-kun (너구리의 라면가게) is a place where you can support the hard-working Neoguri-kun, complete with photo spots and message areas.

・

To let people in Japan widely know the charm of "Neoguri", beloved in Korea, we are opening the ramen shop that Neoguri-kun has worked hard to prepare at this exhibition. The store's interior allows you to interact with Neoguri-kun's character while experiencing the product's features and dedication. By following the official "Neoguri" TikTok account, you can enjoy a free tasting of two types, "HOT" and "MILD", set on a specially designed Neoguri palette. Please find your "personal preference" by comparing them freshly made.

Furthermore, after the tasting, you can take part in a "Garapon lottery" where you can win Neoguri Ramen (bag noodles) and original socks.

During the event, a business negotiation space exclusively for distribution and retail personnel will be available. Our representatives will provide detailed information on optimal introduction plans and in-store promotional rollouts. Please feel free to stop by.

From April 16 to 19, we will be distributing a 50% OFF coupon that can be used at the official Nongshim Japan online store (Amazon). By accessing the QR code and entering the coupon code, you can purchase the eligible Neoguri series at half price.

Eligible Products:

・Neoguri Ramen Bag Noodles

・Neoguri Ramen Mild Bag Noodles

・Chewy Neoguri Korean Seafood Flavor Cup (Spicy)

・Neoguri Ramen Cup

・Neoguri Spicy Yaki-Jjamppong Bag Noodles

* This campaign provides benefits for both individual item and case purchases.

* Please note that the "Chapaguri" series is excluded from the campaign.

Nongshim Japan Official Online Store (Amazon): https://www.amazon.co.jp/stores/page/D588F08A-1260-4023-9E0D-68ED2F097907?channel=NEW_KEXPO_260416

Opened a TikTok Account Delivering the Latest Information on "Neoguri"!

We have newly opened the official Neoguri TikTok account. Moving forward, Neoguri-kun will actively send out the latest information and event exhibition news via TikTok. At the venue, we will offer a free tasting of Neoguri Ramen to those who follow the official Neoguri TikTok account. Please enjoy the tasting and be sure to check out the official TikTok as well.

I worked so hard to prepare the shop because I want to become even more popular in Japan! Please follow my TikTok account and compare the "HOT" and "MILD" to see which one you like better. I would be so happy if you became a Neoguri fan too!

Neoguri Official TikTok: https://www.tiktok.com/@neoguri_jp

About Neoguri Brand Character "Neoguri-kun"

"Neoguri", which means "raccoon dog" in Korean, is a character with a warm sensibility and a strong craftsman's spirit for ramen. While full of passion, he also has a sentimental side, sometimes immersing himself in life's sorrows.

Taking ramen more seriously than anyone else, Neoguri-kun runs his own ramen shop with the belief that "the core of ramen lies in the thick, chewy noodles and the deep-flavored soup". In addition to interacting directly with friends, he takes on every possible challenge with ramen, such as creating new recipes combining world gourmet cuisine with the chewy noodles he developed.

Neoguri Special Page: https://www.nongshim.co.jp/brand/neoguri/

About Korea's Top Brand Instant Ramen "Neoguri"

"Neoguri" is a seafood-based ramen featuring thick, chewy noodles and an udon-like satisfying eating experience. Among the products sold by Nongshim Japan, it is highly recommended for microwave cooking because of its characteristic thick, chewy noodles. "Neoguri" means "raccoon dog" in Korean, and it was named because the round, thick shape of the noodles is reminiscent of a raccoon dog. In fact, it is a long-selling product with a longer history than Shin Ramyun, and offers multiple lineups including "Neoguri Ramen" with a spicy yet clean taste, and "Neoguri Ramen Mild" with reduced spiciness.

[Neoguri Series Product Lineup]

・Product Name: Neoguri Ramen Bag Noodles

・Suggested Retail Price: 228 yen including tax (212 yen excluding tax)

・Sales Region: Nationwide

・Net Weight: 120g (Noodles 106g)

・Spiciness: 2.0 (*)

・Product Details: https://www.nongshim.co.jp/lineup/lineup07_04.html

・Product Name: Neoguri Ramen Mild Bag Noodles

・Suggested Retail Price: 228 yen including tax (212 yen excluding tax)

・Sales Region: Nationwide

・Net Weight: 120g (Noodles 107g)

・Spiciness: 0.5 (*)

・Product Details: https://www.nongshim.co.jp/lineup/lineup07_07.html

・Product Name: Neoguri Spicy Yaki-Jjamppong Bag Noodles

・Suggested Retail Price: Open Price

・Sales Region: Nationwide

・Net Weight: 137g (Noodles 107g)

・Spiciness: 3.5 (*)

・Product Details: https://www.nongshim.co.jp/lineup/lineup07_01.html

* Unique spiciness index based on Nongshim's own product standards (Reference: Shin Ramyun is spiciness 2.5)

About "Korea Expo Tokyo 2026"

This exhibition is a comprehensive K-Brand exhibition located in the heart of Tokyo, where visitors can directly experience and interact with the latest Korean lifestyle, K-POP culture, beauty, and fashion. Please experience "C, D, E" together with K-Brands at "Korea Expo Tokyo". Connect, Discover, Enjoy!

Event Name: "Korea Expo Tokyo 2026" Event Period: April 16 (Thursday) to April 18 (Saturday), 2026 Event Location: Ikebukuro Sunshine City World Import Mart Building 4F Exhibition Hall A Organizer: Korea Expo Executive Committee Official Website: https://jp.japan.k-expo.org/main

About Nongshim Japan Inc.

[Company Overview]

Company Name: Nongshim Japan Inc.

Location: Daido Seimei Kasumigaseki Building 4F, 1-4-2 Kasumigaseki, Chiyoda-ku, Tokyo

President & CEO: Kim Dae-ha

Established: January 8, 2002

Business Content: Import and sales of Korean food products

Company Website: https://www.nongshim.co.jp/