First Brand Character 'SHIN' Created for 'Shin Ramyun' Celebrating its 40th Anniversary This Year!
Nongshim Japan has unveiled 'SHIN', the first brand character for Shin Ramyun, marking its 40th anniversary. SHIN embodies 'Spicy Happiness In Noodles' and will promote the brand globally through SNS.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 19:00
- 🔍 Collected: April 6, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 01:45 (351h 14m after Collected)
Nongshim Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Kim Dae-ha) has released a special page for 'SHIN', the first brand character of 'Shin Ramyun', which celebrates its 40th anniversary this year, on the Nongshim Japan official website from Monday, April 6th. 'SHIN', the new face of the brand, embodies Shin Ramyun's brand slogan 'Spicy Happiness In Noodles (SHIN)' and will continue to deliver the appeal of 'Shin Ramyun' to the world, transcending language and cultural barriers.
## The Birth of 'SHIN', the Brand Character of Shin Ramyun!
From the global brand 'Shin Ramyun', which was launched in 1986 and is currently sold in over 100 countries worldwide, comes its first brand character, 'SHIN'. A special page will be published on the Nongshim Japan official website starting Monday, April 6th. Furthermore, through Nongshim Japan's official social media, special contents such as the origin story of SHIN will be introduced sequentially.
SHIN Special Page: https://www.nongshim.co.jp/brand/shinramyun/shin
【Who is 'SHIN'?】
Instead of waiting to be chosen on supermarket shelves, SHIN is traveling the world on his own to deliver 'Spicy Happiness' globally, continuing to search for the 'perfect combination' for Shin Ramyun in every region. With the character '辛' (spicy) shining deep in his eyes and a charm point of 'curly hair' inspired by ramen noodles, he is a mood maker who instantly enlivens any atmosphere with his inherent friendliness. He also has an adorable side where his enthusiasm sometimes leads to clumsy mistakes, and he plans to interact more closely and deeply through social media and other channels in the future. Together with this new companion, Shin Ramyun will continue to deliver happiness to even more people.
## The Birth of 'SHIN', the Brand Character of Shin Ramyun!
From the global brand 'Shin Ramyun', which was launched in 1986 and is currently sold in over 100 countries worldwide, comes its first brand character, 'SHIN'. A special page will be published on the Nongshim Japan official website starting Monday, April 6th. Furthermore, through Nongshim Japan's official social media, special contents such as the origin story of SHIN will be introduced sequentially.
SHIN Special Page: https://www.nongshim.co.jp/brand/shinramyun/shin
【Who is 'SHIN'?】
Instead of waiting to be chosen on supermarket shelves, SHIN is traveling the world on his own to deliver 'Spicy Happiness' globally, continuing to search for the 'perfect combination' for Shin Ramyun in every region. With the character '辛' (spicy) shining deep in his eyes and a charm point of 'curly hair' inspired by ramen noodles, he is a mood maker who instantly enlivens any atmosphere with his inherent friendliness. He also has an adorable side where his enthusiasm sometimes leads to clumsy mistakes, and he plans to interact more closely and deeply through social media and other channels in the future. Together with this new companion, Shin Ramyun will continue to deliver happiness to even more people.