New Generation Shibuya-kei Unit End Must Be Appears on Shibuya Hachiko's Large Vision 'Shibuya 109 Forum Vision'
Tokyo-based music project End Must Be's latest single 'Plastic Heart Arcade' music video will be screened on the large 'Shibuya 109 Forum Vision' in front of Shibuya Hachiko for 7 days starting May 11th. Rooted in 90s Shibuya-kei, they are appearing as 'New Generation Shibuya-kei' in their spiritual home, attracting attention both domestically and internationally.
📋 Article Processing Timeline
- 📰 Published: May 9, 2026 at 00:20
- 🔍 Collected: May 8, 2026 at 16:01
- 🤖 AI Analyzed: May 8, 2026 at 16:17 (15 min after Collected)
【Screening Overview】
The music video for "Plastic Heart Arcade," the latest single from Tokyo-based music project End Must Be, will be screened for seven days starting May 11th (Monday) on the large "Shibuya 109 Forum Vision" in front of Shibuya Hachiko.
【About Plastic Heart Arcade】
"Plastic Heart Arcade" is a song themed around 90s Tokyo arcades. It features a funky sound woven with slap bass, wah guitar, and electric piano, topped with lottae's light vocals, making it End Must Be's first work entirely in English lyrics.
For End Must Be, whose roots lie in 90s Shibuya-kei, Shibuya is truly a sacred place, their origin. Now, the "New Generation Shibuya-kei" End Must Be will appear on the large vision in front of Shibuya's Hachiko.
【Screening Information】
Location: Shibuya 109 Forum Vision (1-23-10 Jinnan, Shibuya-ku)
Period: May 11th (Monday) to May 17th (Sunday), 2026
Screening Hours: 9:00 to 24:00
Screening Frequency: Twice per hour / 30 times a day
【About End Must Be】
End Must Be is a Tokyo-based music project consisting of Vocal lottae, Guitar kenjiman, and Composer CHiRAL. Advocating "New Generation Shibuya-kei," they deliver a light and urban sound influenced by 80s City Pop and 90s Shibuya-kei. The unit's name is derived from its phonetic resemblance to the Japanese word "Enmusubi" (matchmaking).
They have garnered attention both domestically and internationally, with placements on Spotify's official playlists "Tokyo Rising" and "Electropolis," chart entries in various countries on the iTunes Store, and airplay on NACK5. They are a unique indie artist with over half of their listeners from overseas.
【Distribution Link】
https://friendship.lnk.to/PlasticHeartArcade_emb
【Music Video】
https://youtu.be/ozRLQHc22no
【Official Accounts】
Official Website: https://endmustbe.com/
Instagram: https://www.instagram.com/endmustbe/
YouTube: https://www.youtube.com/@endmustbe
X: https://x.com/endmustbe
Issued by Non-linear Records
The music video for "Plastic Heart Arcade," the latest single from Tokyo-based music project End Must Be, will be screened for seven days starting May 11th (Monday) on the large "Shibuya 109 Forum Vision" in front of Shibuya Hachiko.
【About Plastic Heart Arcade】
"Plastic Heart Arcade" is a song themed around 90s Tokyo arcades. It features a funky sound woven with slap bass, wah guitar, and electric piano, topped with lottae's light vocals, making it End Must Be's first work entirely in English lyrics.
For End Must Be, whose roots lie in 90s Shibuya-kei, Shibuya is truly a sacred place, their origin. Now, the "New Generation Shibuya-kei" End Must Be will appear on the large vision in front of Shibuya's Hachiko.
【Screening Information】
Location: Shibuya 109 Forum Vision (1-23-10 Jinnan, Shibuya-ku)
Period: May 11th (Monday) to May 17th (Sunday), 2026
Screening Hours: 9:00 to 24:00
Screening Frequency: Twice per hour / 30 times a day
【About End Must Be】
End Must Be is a Tokyo-based music project consisting of Vocal lottae, Guitar kenjiman, and Composer CHiRAL. Advocating "New Generation Shibuya-kei," they deliver a light and urban sound influenced by 80s City Pop and 90s Shibuya-kei. The unit's name is derived from its phonetic resemblance to the Japanese word "Enmusubi" (matchmaking).
They have garnered attention both domestically and internationally, with placements on Spotify's official playlists "Tokyo Rising" and "Electropolis," chart entries in various countries on the iTunes Store, and airplay on NACK5. They are a unique indie artist with over half of their listeners from overseas.
【Distribution Link】
https://friendship.lnk.to/PlasticHeartArcade_emb
【Music Video】
https://youtu.be/ozRLQHc22no
【Official Accounts】
Official Website: https://endmustbe.com/
Instagram: https://www.instagram.com/endmustbe/
YouTube: https://www.youtube.com/@endmustbe
X: https://x.com/endmustbe
Issued by Non-linear Records