Nomura AM Publishes "How to Spend Money to Feel You've Lived a Good Life."
Nomura AM publishes a book on happiness and money management in the latter half of life.
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- 📰 Published: April 1, 2026 at 00:31
Nomura Asset Management Co., Ltd. (CEO and Representative Director: Koji Koike, hereinafter "the Company") has published the book "How to Spend Money to Feel You've Lived a Good Life." (hereinafter "the Book"). The Book deciphers the relationship between "happiness" and "money" in the latter half of life through insights from happiness studies, the basics of asset management, and real-life examples of diverse lifestyles, offering a compilation of ideas and hints for "spending money with peace of mind.".
In the 100-year lifespan era, while the importance of asset management is discussed, anxieties are also spreading regarding accumulated assets, such as "fear of losing it makes it impossible to spend" or "indecision due to concerns about running out of money after spending." The Book proposes viewing the latter half of life not as "remaining life" but as a time to rebuild one's way of living, working, and connecting, and to verbalize and design not just "how much to have" but "for what purpose and how to use" assets.
Book Title: How to Spend Money to Feel You've Lived a Good Life.
Author: Nomura Asset Management Co., Ltd.
Publisher: TOPPAN Inc.
How to Purchase: Available at bookstores nationwide and online bookstores.
Price: 1,980 yen (tax included)
Release Date: March 31, 2026
Number of Pages: 160 pages
Book Structure:
INTERVIEW: Life and Money Perspectives of People Living Richly
Kaoru Koyama / Motoyasu Matsuura
Chapter 1: How to Think About Happiness in the Latter Half of Life? - The Relationship Between Human Happiness and Money
Chapter 2: Asset Management for "Spending with Peace of Mind" - Extending Asset Lifespan by "Managing While Spending"
Chapter 3: Designing the Future - How to Use Money to Connect with People and Society
CASE STUDY: Learning "Life Design" from People Living Authentically
Hisae Shigematsu / Yusuke Kiuchi
The Book was primarily written by the Company's Asset Management Research Institute. The Asset Management Research Institute was established in 2020 as a think tank specializing in asset management. Leveraging the knowledge, experience, and global network accumulated by the Company over more than 60 years, it aims to contribute to the sound development of the asset management industry in Japan and worldwide through research and studies. Since 2005, the Company has continuously conducted the "Investor Insights" survey to understand investor needs and publishes the results on the Asset Management Research Institute's website.
The Book includes some of the results from the "Investor Insights 2025 (Retirement)" survey conducted by the Company's Asset Management Research Institute as figures and tables. The survey results related to these figures (excerpt/advance report) are introduced below.
Investor Insights 2025 (Retirement)
【Survey Overview】
■ Survey Method: Internet-based questionnaire survey
■ Target Audience: 10,710 men and women aged 50 and over
■ Survey Period: October 24, 2025 (Friday) - October 28, 2025 (Tuesday)
【Survey Results (Excerpt)】
■ Happiness was rated on a scale of 0 to 10 (0 = "Extremely Unhappy," 10 = "Extremely Happy")
■ By age group, those in the near-retirement stage (50-59 years old) reported the lowest happiness score at 5.9 points. A trend of increasing happiness with age was observed.
■ In terms of distribution, over half of respondents in all age groups answered between 5 and 7 points.
Q) How happy do you generally feel? Please choose one answer, where 10 is "extremely happy" and 0 is "extremely unhappy." (Single response, Total n=10,710) |
Detailed survey results will be published on the Company's Asset Management Research Institute website (URL: https://www.nomura-am.co.jp/amrc/) in mid-April 2026.
Amidst the Japanese government's "Plan for Realizing a Nation of Asset Management" and the demand for advanced asset management businesses, the Company will continue to provide competitive products and services to investors as a Japanese asset management company operating on a global stage, further contributing to our clients.
End
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FAQ
What is the content of the book "How to Spend Money to Feel You've Lived a Good Life."?
It is a book that deciphers the relationship between "happiness" and "money" in the latter half of life through insights from happiness studies, the basics of asset management, and real-life examples of diverse lifestyles, offering a compilation of ideas and hints for "spending money with peace of mind."
Who is the target audience for this book?
The primary target audience is individuals in the 100-year lifespan era who have accumulated assets but feel anxious about how to spend them.
What approach to money in the latter half of life does the book propose?
It proposes verbalizing and designing not just "how much to have" but "for what purpose and how to use" assets. It views the latter half of life not as "remaining life" but as a time to rebuild one's way of living, working, and connecting.
What survey results are included in the book?
Some results from the "Investor Insights 2025 (Retirement)" survey conducted by Nomura Asset Management are included as figures and tables.
What are the main findings of the "Investor Insights 2025 (Retirement)" survey?
The happiness score was lowest among the 50-59 age group, with a trend of increasing happiness with age. Also, over half of respondents in all age groups answered between 5 and 7 points.