NOMU Shibuya Hosts Live Painting Event by Artist Nobumasa Takahashi
NOMU ENTERPRISE LLC is holding a live painting event at its first store, 'NOMU Shibuya'. Highlighting its 'Reuse & Refill' mission, the event features mural painting and custom illustrations for reuse-cup purchasers.
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- 📰 Published: April 29, 2026 at 01:23
- 🔍 Collected: April 28, 2026 at 17:02
- 🤖 AI Analyzed: April 28, 2026 at 17:08 (6 min after Collected)
NOMU ENTERPRISE LLC (Headquarters: Shibuya-ku, Tokyo; Representative Member: Mugi Morikuni; hereinafter "NOMU"), which provides the world's first drink experience personalized by technology, will hold a live painting event by artist Nobumasa Takahashi starting today, Tuesday, April 28, at its first physical store, "NOMU Shibuya" (Shibuya-ku, Tokyo), on the 2nd-floor seating area.
This event opens to the public the process of a newly opened store space changing and being completed day by day at the hands of an artist. During the period, anyone can freely view the live painting. Additionally, a special experience will be offered exclusively to customers who purchase the "TASO" dedicated cup—a symbol of NOMU's "Reuse & Refill" initiative—where the artist himself will draw illustrations on the spot.
*1 World's first as of October 2025, based on our research into "reuse-cup type beverage vending machines globally."
■ Event Overview
Period: Tuesday, April 28, 2026 – Until completion in early May
Location: 2F NOMU Shibuya, 2-10-2 Shibuya, Shibuya-ku, Tokyo 150-0002 (10-minute walk from Shibuya Station)
Event Content:
Public Live Painting: Mr. Takahashi will stay at irregular intervals during the period to create a mural.
TASO Customization Benefit: Limited to those who purchase the "TASO" reuse cup, Mr. Takahashi will draw original illustrations on the spot.
■ Mural Production Schedule (Planned)
April 28 (Tue) 14:00–17:00
May 1 (Fri) 14:00–17:00
May 3 (Sun) 14:00–17:00
May 5 (Tue) 14:00–17:00
May 7 (Thu) 14:00–17:00
*Start times after May 7 will vary based on progress. Please check the official Instagram.
■ Artist Profile
Nobumasa Takahashi
Born in Kanagawa Prefecture in 1973. Graduated from Kuwasawa Design School, Living Design Department, in 1995.
An artist who devises artworks that "change shape" with people as the subject. Based in Tokyo and Onigashima, he is active both domestically and internationally.
He paints figurative art, and his diverse expression through line drawing incorporates multiple "gimmicks" into his paintings, showcasing a unique worldview that feels "Western" in Japan and "Japanese" overseas.
Official Website: https://www.nobumasatakahashi.com
Photo by Mitsuho
■ About NOMU
NOMU is a lifestyle brand that redefines daily hydration centered on "Freedom." Founded in 2023, the first form of its service, the "NOMU POD" reuse-cup beverage vending machine—the world's first of its kind—was developed and launched in 2025. NOMU POD offers over 200 drink menus, allowing for over 1 million flavor combinations through customization. It was selected for Forbes JAPAN's "100 Startups from Japan to Watch in 2026" and Nikkei Cross Trend's "100 Companies Creating Future Markets 2026 Edition."
■ Future Developments
Following the Shibuya store where the event is held, a new store is scheduled to open in Kichijoji in June. Through utilizing technology to provide personalized experiences, NOMU will create moments of joy, creativity, and connection in society and people's daily lives.
[Company Overview]
NOMU ENTERPRISE LLC
CEO: Mugi Morikuni
Established: October 2023
Head Office Address: Kuwano Bldg 2F, 6-23-4 Jingumae, Shibuya-ku, Tokyo
Business: Development and sales of vending machines, IoT devices, food, beverages, and wellness products. Cafe planning.
This event opens to the public the process of a newly opened store space changing and being completed day by day at the hands of an artist. During the period, anyone can freely view the live painting. Additionally, a special experience will be offered exclusively to customers who purchase the "TASO" dedicated cup—a symbol of NOMU's "Reuse & Refill" initiative—where the artist himself will draw illustrations on the spot.
*1 World's first as of October 2025, based on our research into "reuse-cup type beverage vending machines globally."
■ Event Overview
Period: Tuesday, April 28, 2026 – Until completion in early May
Location: 2F NOMU Shibuya, 2-10-2 Shibuya, Shibuya-ku, Tokyo 150-0002 (10-minute walk from Shibuya Station)
Event Content:
Public Live Painting: Mr. Takahashi will stay at irregular intervals during the period to create a mural.
TASO Customization Benefit: Limited to those who purchase the "TASO" reuse cup, Mr. Takahashi will draw original illustrations on the spot.
■ Mural Production Schedule (Planned)
April 28 (Tue) 14:00–17:00
May 1 (Fri) 14:00–17:00
May 3 (Sun) 14:00–17:00
May 5 (Tue) 14:00–17:00
May 7 (Thu) 14:00–17:00
*Start times after May 7 will vary based on progress. Please check the official Instagram.
■ Artist Profile
Nobumasa Takahashi
Born in Kanagawa Prefecture in 1973. Graduated from Kuwasawa Design School, Living Design Department, in 1995.
An artist who devises artworks that "change shape" with people as the subject. Based in Tokyo and Onigashima, he is active both domestically and internationally.
He paints figurative art, and his diverse expression through line drawing incorporates multiple "gimmicks" into his paintings, showcasing a unique worldview that feels "Western" in Japan and "Japanese" overseas.
Official Website: https://www.nobumasatakahashi.com
Photo by Mitsuho
■ About NOMU
NOMU is a lifestyle brand that redefines daily hydration centered on "Freedom." Founded in 2023, the first form of its service, the "NOMU POD" reuse-cup beverage vending machine—the world's first of its kind—was developed and launched in 2025. NOMU POD offers over 200 drink menus, allowing for over 1 million flavor combinations through customization. It was selected for Forbes JAPAN's "100 Startups from Japan to Watch in 2026" and Nikkei Cross Trend's "100 Companies Creating Future Markets 2026 Edition."
■ Future Developments
Following the Shibuya store where the event is held, a new store is scheduled to open in Kichijoji in June. Through utilizing technology to provide personalized experiences, NOMU will create moments of joy, creativity, and connection in society and people's daily lives.
[Company Overview]
NOMU ENTERPRISE LLC
CEO: Mugi Morikuni
Established: October 2023
Head Office Address: Kuwano Bldg 2F, 6-23-4 Jingumae, Shibuya-ku, Tokyo
Business: Development and sales of vending machines, IoT devices, food, beverages, and wellness products. Cafe planning.