[NoMaps x Sapporo City x Morisawa x Graduate School of Social Design] Launch of the 'Sapporo-Based Corporate Value Ideation Project'
Key facts
- [NoMaps x Sapporo City x Morisawa x Graduate School of Social Design] Launch of the 'Sapporo-Based Corporate Value Ideation Project'
- The NoMaps Executive Committee, Sapporo City, the Graduate School of Social Design, and Morisawa Inc. will launch a practical research project titled 'Sapporo-Based Corporate Value Ideation Project' in August 2026. This 10-session project aims to help businesses re-evaluate their brand value and formulate strategic brand plans based on their corporate philosophy and vision, seeking to drive business models that shape Sapporo's future.
- Source: PR Times
- Date: June 3, 2026
Direct answer
The NoMaps Executive Committee, Sapporo City, the Graduate School of Social Design, and Morisawa Inc. will launch a practical research project titled 'Sapporo-Based Corporate Value Ideation Project' in August 2026. This 10-session project aims to help businesses re-evaluate their brand value and formulate strategic brand plans based on their corporate philosophy and vision, seeking to drive business models that shape Sapporo's future.
- Citation
- [NoMaps x Sapporo City x Morisawa x Graduate School of Social Design] Launch of the 'Sapporo-Based Corporate Value Ideation Project' (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
The NoMaps Executive Committee, Sapporo City, the Graduate School of Social Design, and Morisawa Inc. will launch a practical research project titled 'Sapporo-Based Corporate Value Ideation Project' in August 2026. This 10-session project aims to help businesses re-evaluate their brand value and formulate strategic brand plans based on their corporate philosophy and vision, seeking to drive business models that shape Sapporo's future.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 11:00
- 🔍 Collected: June 3, 2026 at 11:27 (27 min after Published)
- 🤖 AI Analyzed: June 3, 2026 at 11:30 (3 min after Collected)
A public-private co-creation project to polish brand value and create new value from Sapporo.
In an era where the business environment is changing rapidly and customer/market values are diversifying, branding—clearly articulating an organization’s raison d'etre and value and consistently communicating it internally and externally—is essential for remaining a chosen organization.
Against this backdrop, these four parties are collaborating to launch the 'Sapporo-Based Corporate Value Ideation Project' to create corporate brand value originating from Sapporo.
Utilizing the curriculum of the Graduate School of Social Design and the Graduate School of Project Design, this practical research project focuses on building branding and formulating brand plans based on organizational philosophy and vision. Comprising 10 researchers under the guidance of a professor, the project will be held over six months from August 2026 to January 2027 (10 sessions in total). Participants will be granted the status of Research Fellow at the Institution for Advanced Education.
Project Overview
Participants will re-examine their brand value and work on constructing brand concepts and formulating strategic brand plans starting from their purpose, mission, vision, and values (PMVV).
Starting with environmental analysis, the project aims to develop strategic branding concepts through PMVV organization, concretizing brand core identity, and creating inner/outer branding plans.
(1) Period: August 2026 - January 2027 (10 sessions, approx. 3 hours each)
(2) Venue: Venues in Sapporo and online
(3) Recruitment: 10 people
FAQ
What is the self-value conception project based in Sapporo?
It is a 10-session practical project research where participants utilize the curriculum of the Graduate School of Social Design to build and plan branding based on their company's philosophy and vision.
What is the duration and format of the project?
The project will be held over 6 months from August 2026 to January 2027, with a total of 10 sessions. The venue will be in Sapporo and online.
What is the relationship between the four parties involved in the project?
The NoMaps Executive Committee, Sapporo City, Graduate School of Social Design, and Morisawa Inc. collaborate to promote new industry creation and corporate brand value creation for the growth of the local economy in Sapporo.
How many participants are being recruited for the project?
10 participants will be recruited.
Are there any qualifications granted to participants?
Participants will be granted the qualification of Researcher at the Research Institute of the Advanced Education Corporation.