Lifestyle Shop 'TRUNCA' Opens in Jinnan, Shibuya. A Lifestyle Base for Adults Where Surf, Plants, and Barber Intersect is Born. Grand Opening on Saturday, April 11, 2026.
Nol Corporation opens 'TRUNCA', a lifestyle shop blending surf, plants, and grooming, in Shibuya on April 11, 2026, offering adults a space to recharge.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:10
- 🔍 Collected: April 8, 2026 at 10:30
- 🤖 AI Analyzed: April 20, 2026 at 20:42 (298h 11m after Collected)
Nol Corporation (Headquarters: Chofu City, Tokyo) will open a lifestyle shop 'TRUNCA' in Jinnan, Shibuya-ku, Tokyo on Saturday, April 11, 2026.
TRUNCA is a complex lifestyle shop that transversely proposes the worldviews of 'PADROL', which has its roots in surf culture, 'ELK Leaves', where you can feel the breathing of plants, and 'BARBER SUNRIDE', which has a store in Hase, Kamakura.
In the Jinnan area of Shibuya—a neighborhood where street culture and unique stores gather, and the flow of people spreads from Koen-dori towards Yoyogi Park—it provides a 'time to recharge' for adults who want to spend time true to themselves amidst the hustle and bustle.
## Born against the backdrop of interest in experiential shopping and 'time to recharge'
In recent years, there has been a growing interest not just in purchasing goods, but in 'experiential shopping'—selecting items that match one's senses and spending time experiencing the space itself.
Especially in urban areas, there is a spreading demand for places where one can drop by between work or commutes to adjust one's mood.
TRUNCA was born as a new lifestyle base to cultivate a natural style in the heart of Shibuya, weaving together the different elements of surf, plants, and barber into a single venue against the backdrop of such consumer needs.
The concept is 'Life Flows, Style Grows.' It aims to be a place for adults who flow like water and take root like trees.
Aroma, greenery, crafts, grooming, and the conversations born from them.
Everything naturally blends together, making it a new lifestyle base that offers a 'time to recharge' right in the middle of Shibuya.
## Spatial design unique to TRUNCA, where different elements loosely connect
The defining feature of TRUNCA is that it doesn't just display the different categories of surf, plants, and barber side-by-side, but edits them together as a single set of values. Inside the store, the worldview and items of PADROL's surfboards, gear, and apparel rooted in surf culture naturally intersect with ELK Leaves, which makes you feel the breathing of plants, and BARBER SUNRIDE.
'Feel the waves, welcome plants, and groom yourself.'
These actions are proposed not as separate entities, but as a continuous period of time for living a comfortable urban life.
Furthermore, despite being located in the information-dense city of Shibuya, TRUNCA aims to create a store conscious of a sense of dwelling, where one doesn't just 'drop by and leave,' but rather experiences a place where one's 'breathing can settle a little.'
TRUNCA is a complex lifestyle shop that transversely proposes the worldviews of 'PADROL', which has its roots in surf culture, 'ELK Leaves', where you can feel the breathing of plants, and 'BARBER SUNRIDE', which has a store in Hase, Kamakura.
In the Jinnan area of Shibuya—a neighborhood where street culture and unique stores gather, and the flow of people spreads from Koen-dori towards Yoyogi Park—it provides a 'time to recharge' for adults who want to spend time true to themselves amidst the hustle and bustle.
## Born against the backdrop of interest in experiential shopping and 'time to recharge'
In recent years, there has been a growing interest not just in purchasing goods, but in 'experiential shopping'—selecting items that match one's senses and spending time experiencing the space itself.
Especially in urban areas, there is a spreading demand for places where one can drop by between work or commutes to adjust one's mood.
TRUNCA was born as a new lifestyle base to cultivate a natural style in the heart of Shibuya, weaving together the different elements of surf, plants, and barber into a single venue against the backdrop of such consumer needs.
The concept is 'Life Flows, Style Grows.' It aims to be a place for adults who flow like water and take root like trees.
Aroma, greenery, crafts, grooming, and the conversations born from them.
Everything naturally blends together, making it a new lifestyle base that offers a 'time to recharge' right in the middle of Shibuya.
## Spatial design unique to TRUNCA, where different elements loosely connect
The defining feature of TRUNCA is that it doesn't just display the different categories of surf, plants, and barber side-by-side, but edits them together as a single set of values. Inside the store, the worldview and items of PADROL's surfboards, gear, and apparel rooted in surf culture naturally intersect with ELK Leaves, which makes you feel the breathing of plants, and BARBER SUNRIDE.
'Feel the waves, welcome plants, and groom yourself.'
These actions are proposed not as separate entities, but as a continuous period of time for living a comfortable urban life.
Furthermore, despite being located in the information-dense city of Shibuya, TRUNCA aims to create a store conscious of a sense of dwelling, where one doesn't just 'drop by and leave,' but rather experiences a place where one's 'breathing can settle a little.'