Opening a New Gateway to the World of Tea: nokNok and Kokuyo's 'YOHAK DESIGN STUDIO' Collaborate to Release the New 'nokNok OCHA / Door' Series on May 28 (Thu)

To the members of the press,

nokNok Inc. (Headquarters: Suginami-ku, Tokyo; Representative Director: Keisuke Mizuno), in collaboration with Kokuyo Co., Ltd.'s in-house design collective 'YOHAK DESIGN STUDIO,' has launched the new 'nokNok OCHA / Door' series. Three types of experiential 'OCHA KIT' (tea kits), designed to be an entry point that makes people want to brew tea, will be released on May 28, 2026. Additionally, a commemorative pop-up event will be held for a limited time at the 'THINK OF THINGS' 1F CASE shop & cafe, produced by YOHAK DESIGN STUDIO.

■ Series Concept: 'nokNok OCHA / Door'
'nokNok,' which aims to create new entry points (doors) for Japanese tea under the slogan 'moments that touch the heart,' and 'THINK OF THINGS,' which proposes an ideal lifestyle based on the concept of 'BEYOND STANDARDS,' have collaborated. Resonating with each other's vision, they began joint development to embody the idea of 'creating a new entry point that makes you want to brew tea,' as the name 'nokNok OCHA / Door' suggests. By actively enjoying the brewing process and the time spent comparing, they propose a pleasant 'margin' in daily life.

■ Product Lineup (3 types in total)
The kits allow for luxurious comparisons of teas from five tea-producing regions (Ushizuma, Tamagawa, Ryuso, Nihondaira in Shizuoka, and Sayama in Saitama), which are the stages for the 'tea owners' deployed by nokNok. Each contains 10g of tea leaves carefully selected by tea farmers (1,480 yen each, tax included).

- OCHA KIT 01 Kikiticha High and Low: A set to compare Sencha from different terrains and altitudes. Includes five types of Sencha selected from different environments such as hills (Nihondaira) and foothills (Ushizuma).

- OCHA KIT 02 Yabukita Roulette: A set to compare 'Yabukita' from different tea regions and producers. Collects the standard 'Yabukita' variety from five regions, allowing you to enjoy the differences in individual character like a game.

- OCHA KIT 03 Oshi-cha Collection: A set to compare masterpiece teas produced by five tea farmers. Carefully selects representative masterpieces created by five passionate tea farmers nokNok has met, ranging from future-leading young farmers to seasoned legends.

■ Pop-up Event Overview
To commemorate the release of the new series, a pop-up event will be held for a limited time. During the period, in addition to selling the new products, there will be exhibitions where visitors can experience the charm of each kit and the individuality of the five tea-producing regions, as well as the sale of a ZINE related to tea produced specifically for the pop-up.
- Period: May 28, 2026 (Thu) – June 9, 2026 (Tue)
- Location: THINK OF THINGS 1F CASE

■ Sales Locations
THINK OF THINGS Store (Sendagaya) / THINK OF THINGS Online Shop / nokNok Official Online Store