NOK Starts First In-Store Sales of "KKOOR" Hair Ties – All 15 Colors Available for a Limited Time at "Tokyo Family Marche Ariake Garden Store"
NOK Corporation has begun the first in-store sales of its "KKOOR" hair ties at "Tokyo Family Marche Ariake Garden Store" from May 13 to the end of September 2026 for a limited period. This marks the NOK Group's first venture into selling consumer products at a physical store, offering all 15 colors to boost brand recognition.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 19:00
- 🔍 Collected: May 13, 2026 at 10:31
- 🤖 AI Analyzed: May 14, 2026 at 05:47 (19h 15m after Collected)
NOK Corporation (Head Office: Shiba-Daimon, Minato-ku, Tokyo; Representative Director, President and Group CEO: Masao Tsuru; hereinafter "NOK") will commence in-store sales of its "KKOOR" hair ties at the family-oriented select shop "Tokyo Family Marche Ariake Garden Store" (Ariake Garden, Koto-ku, Tokyo) for a limited period from May 13, 2026 (Wednesday) until the end of September. This marks the NOK Group's first initiative to sell consumer-oriented products in a physical store.
For this in-store sale, all 15 colors of "KKOOR" will be available at the store, which is frequented by parents and families. "KKOOR," which has primarily been sold through e-commerce sites, will now be available for purchase after customers can feel the texture and confirm the colors in person. Through this store sale, NOK aims to increase awareness of "KKOOR" and utilize the insights gained for future product development.
(Image: 15 colors of "KKOOR" to be sold at the store)
■ About "KKOOR"
"KKOOR," developed by NOK, is a hair tie made from a new silicone rubber material with a special star-shaped cross-section. Its features include securely holding hair while being less prone to tangling, and its resistance to absorbing sweat and water, making it easy to use during sports or around water.
Since its launch in 2024, as NOK's first B2C product, NOK has been working on proposing usage scenarios and expanding color variations through sales on e-commerce sites and collaborations with multiple sports teams. For this in-store sale, all 15 colors will be available, ranging from everyday wear colors to those that serve as fashion accents.
■ Sales Overview
・Location: Tokyo Family Marche Ariake Garden Store (Ariake Garden, 2-1-8 Ariake, Koto-ku, Tokyo)
・Period: May 13, 2026 (Wednesday) ~ End of September (planned)
・Products: All 15 colors of "KKOOR"
(Espresso Black, Milk Tea Brown, Mist Gray, Snow Powder White,
Frost Crystal, Mimosa Yellow, Pistachio Green, Forest Green,
Turquoise Lagoon, Sodalite Blue, Midnight Sapphire, Twilight Lavender,
Cassis Berry Pink, Sakura Sugar Pink, Poppy Red)
・Price: 165 yen per piece, 132 yen for the second piece onwards (tax included)
■ About "Tokyo Family Marche"
"Tokyo Family Marche" is operated by the Japan Maternity Food Association, an incorporated association established in March 2021 with the mission of "gathering safety that leads to family smiles." The store carefully selects and stocks foods and goods that cater to the lifestyles of families, with consideration for health and safety, including "Maternity Food" certified by the association. It also aims to become a hub supporting local parenting generations, for example, by providing a kids' space.
・URL: https://maternityfood-marche.com/pages/food-for-mother-ec-site
Contact regarding the release
NOK Corporation CEO Office Corporate Affairs Corporate Communications Department
TEL: 03-5405-6372 Mail: mb_nok_corporate_affairs＠jp.nokgrp.com
■ About NOK Corporation
The NOK Group upholds "Essential Core Manufacturing — Monozukuri that plays a central role essential to society," supporting the "safety" and "comfort" that form the foundation of a rich society. With approximately 38,000 people across 15 countries and regions, we achieve product development based on accumulated fundamental research and stable, high-volume production of high quality. We continue to provide technology and products to all industrial sectors, including automobiles and other mobility, electronic devices such as PCs and smartphones, medical and healthcare equipment, industrial robots, and even artificial satellites.
For this in-store sale, all 15 colors of "KKOOR" will be available at the store, which is frequented by parents and families. "KKOOR," which has primarily been sold through e-commerce sites, will now be available for purchase after customers can feel the texture and confirm the colors in person. Through this store sale, NOK aims to increase awareness of "KKOOR" and utilize the insights gained for future product development.
(Image: 15 colors of "KKOOR" to be sold at the store)
■ About "KKOOR"
"KKOOR," developed by NOK, is a hair tie made from a new silicone rubber material with a special star-shaped cross-section. Its features include securely holding hair while being less prone to tangling, and its resistance to absorbing sweat and water, making it easy to use during sports or around water.
Since its launch in 2024, as NOK's first B2C product, NOK has been working on proposing usage scenarios and expanding color variations through sales on e-commerce sites and collaborations with multiple sports teams. For this in-store sale, all 15 colors will be available, ranging from everyday wear colors to those that serve as fashion accents.
■ Sales Overview
・Location: Tokyo Family Marche Ariake Garden Store (Ariake Garden, 2-1-8 Ariake, Koto-ku, Tokyo)
・Period: May 13, 2026 (Wednesday) ~ End of September (planned)
・Products: All 15 colors of "KKOOR"
(Espresso Black, Milk Tea Brown, Mist Gray, Snow Powder White,
Frost Crystal, Mimosa Yellow, Pistachio Green, Forest Green,
Turquoise Lagoon, Sodalite Blue, Midnight Sapphire, Twilight Lavender,
Cassis Berry Pink, Sakura Sugar Pink, Poppy Red)
・Price: 165 yen per piece, 132 yen for the second piece onwards (tax included)
■ About "Tokyo Family Marche"
"Tokyo Family Marche" is operated by the Japan Maternity Food Association, an incorporated association established in March 2021 with the mission of "gathering safety that leads to family smiles." The store carefully selects and stocks foods and goods that cater to the lifestyles of families, with consideration for health and safety, including "Maternity Food" certified by the association. It also aims to become a hub supporting local parenting generations, for example, by providing a kids' space.
・URL: https://maternityfood-marche.com/pages/food-for-mother-ec-site
Contact regarding the release
NOK Corporation CEO Office Corporate Affairs Corporate Communications Department
TEL: 03-5405-6372 Mail: mb_nok_corporate_affairs＠jp.nokgrp.com
■ About NOK Corporation
The NOK Group upholds "Essential Core Manufacturing — Monozukuri that plays a central role essential to society," supporting the "safety" and "comfort" that form the foundation of a rich society. With approximately 38,000 people across 15 countries and regions, we achieve product development based on accumulated fundamental research and stable, high-volume production of high quality. We continue to provide technology and products to all industrial sectors, including automobiles and other mobility, electronic devices such as PCs and smartphones, medical and healthcare equipment, industrial robots, and even artificial satellites.