Noevir Launches Cooling Cosmetic Liquid That Changes from Popping Bubbles to Lotion, Tightening Skin Coolly

Noevir Co., Ltd. announced the launch of a new cooling cosmetic liquid, "Noevir Frozen Bright," on June 1, 2026. Priced at 6,600 yen for 100g, the product features a unique texture where cold bubbles pop on the skin and transform into a thick lotion. It contains a vitamin C derivative and five selected plant extracts to moisturize, refine skin texture, and minimize pores. It provides a long-lasting cooling sensation, making it ideal for refreshing skincare during hot and humid seasons.