Next-Generation Regenerative Beauty Brand DDS iPS-X Selected as a VVIP Gifting Product for a Cannes International Film Festival Collaboration Event

NOBLE MIND Inc. (head office: Minato-ku, Tokyo; Representative Director: Ryo Nishimine) announces that DDS iPS-X, the next-generation regenerative beauty brand officially operated by the company, has been selected as a special gifting product for VVIP guests from around the world at a Cannes International Film Festival collaboration event to be held in Cannes, France, on Thursday, May 14, 2026. This collaboration event is a dream crossover project in which the activities of a world-renowned artist with the context of “art × history” meet DDS iPS-X, a brand at the forefront of regenerative beauty, at a cultural crossroads. The moment the brand reaches selected VVIP guests in Cannes, one of the world’s cultural centers, will mark a historic global debut for DDS iPS-X. Event overview: The project is titled the Cannes International Film Festival Collaboration Event VVIP Gifting. It will take place on Thursday, May 14, 2026, in Cannes, France. It is positioned as the global unveiling of DDS iPS-X through its selection for VVIP gifting. The recipients are VVIP guests invited to the collaboration event, and the brand is officially operated by NOBLE MIND Inc. The philosophy of this project, described as a dream crossover of “art × history × regenerative beauty,” lies in bringing together three worlds, each with its own independent context and history, on equal terms at a cultural intersection. It is neither an advertising-style collaboration nor a simple sponsorship arrangement. Art represents the spirituality of an artist who has continued to create and donate works across nations, religions, and cultures. History represents the Cannes International Film Festival, a stage that has become a global cultural center over nearly 80 years, and its story. Regenerative beauty represents next-generation science applying senolytics and exosomes, as well as a new generation of skincare that does not use age as an excuse. As these three poles intersect in Cannes, the real history of a brand carrying “prestige” and “story” beyond functionality will quietly begin. The significance of VVIP gifting is not merely product sampling. Delivering the brand to culturally influential VVIPs as a brand with cultural context is a historic first step for DDS iPS-X to position itself to the world as a “brand with context.” The VVIPs invited to the Cannes International Film Festival collaboration event are people active at the forefront of culture, art, and industry in their respective countries. Having a newly launched brand delivered to them as a special gift carries highly symbolic meaning as a starting point for building recognition in the global market. The reasons for choosing VVIP gifting include: direct access to culturally influential audiences; a first encounter as a brand that carries context and story; a tangible brand experience beyond simple advertising exposure; and the beginning of global recognition from one of the world’s cultural centers. DDS iPS-X will take its first step into the global market not merely as a functional product, but as a prestigious brand that can be discussed in the context of art and history. Product information: To commemorate its global unveiling in Cannes, DDS iPS-X will simultaneously run a brand launch commemorative campaign in Japan. The product name is DDS iPS-X, a beauty serum formulated with multifunctional stem cell culture fluid. Its category is next-generation regenerative beauty, applying senolytics and exosomes. The manufacturer and distributor is Muse Inc., and the official operator is NOBLE MIND Inc. The regular price is 16,500 yen including tax, or 15,000 yen before tax. The special commemorative price is 8,800 yen including tax, or 8,000 yen before tax, approximately 47% off. Domestic shipping in Japan is 980 yen including tax. The official e-commerce site is https://ips-x.site/. As part of its brand strategy, NOBLE MIND Inc. will use this project as a starting point to support the phased global expansion of DDS iPS-X as its brand support partner, with a roadmap targeting cumulative distribution of one million units within the next several years. The Cannes VVIP gifting is not a standalone promotional activity, but is positioned as the starting point of a medium- to long-term branding strategy. As a brand support partner, NOBLE MIND will support DDS iPS-X in achieving distribution on the scale of one million units within several years based on a three-layer structure. The first layer is building an international branding foundation. Through VVIP gifting in Cannes, which attracts global attention, and the dream crossover of art, history, and regenerative beauty, the company will establish the brand’s prestige and story, developing it into a brand with cultural context that can compete in the global market. The second layer is an ambassador and influencer strategy. Partnerships with culturally influential ambassadors and influencers in Japan and overseas will be expanded in stages. The company will continuously develop high-quality promotional activities that communicate not only the product’s functions but also its context. The third layer is the gradual expansion of an overseas agency network. The company will build a network to bring Japanese regenerative beauty to international markets by partnering with trusted distributors in regions centered on Asia, Europe, and the Middle East, while adapting its approach to the characteristics of each local market. By organically combining these three layers, NOBLE MIND aims to cultivate long-term brand value rather than pursue short-term sales. The cumulative distribution target of one million units within several years has been set as a realistically achievable goal through phased awareness expansion, strategic promotion, and collaboration with overseas partners, starting from this project. The VVIP gifting in Cannes is meaningful as a first step in marking the brand’s presence in one of the world’s cultural centers. NOBLE MIND Inc. is an independent branding and promotion partner for DDS iPS-X. Specifically, the company is responsible for establishing brand value and increasing recognition through the operation of the official landing page, expansion of partnerships with domestic and overseas sales agents and distributors, and the planning and execution of ambassador and influencer strategies. In particular, in the areas of ambassador strategies for branding, influencer collaboration, and overseas agency network development, the company supports overall sales as a leading force for the iPS series. Going forward, NOBLE MIND will use this project as an opportunity to accelerate recognition of the entire series and the establishment of brand value. Company overview: The company name is NOBLE MIND Inc. The Representative Director is Ryo Nishimine. The address is 4-13-3-1902 Shibaura, Minato-ku, Tokyo 108-0023, Japan. Business activities include operation of the DDS iPS-X official landing page, development of sales agency networks, and branding and promotion support. The official website is https://www.noblemind.site/, and the DDS iPS-X official website is https://ips-x.site/. For inquiries regarding this release, contact Hitoshi Takenaka, Public Relations, NOBLE MIND Inc., at press@noblemind.site.