Otokoume Series Enters New Chapter After 19 Years! New CM 'Beyond Pickled Plum' Featuring Otokoume-Zou's Grand Declaration Released

Nobel Confectionery Co., Ltd. (Headquarters: Higashinari-ku, Osaka City; President and CEO: Toshiaki Baba; hereinafter 'Nobel Confectionery') will begin nationwide broadcasting of its new CM, 'Beyond Pickled Plum,' on Tuesday, June 16, 2026. Additionally, the 'Otokoume' brand website has been renewed and will go live on the same day.

Rich, powerful, and relentlessly dedicated to self-improvement—'Otokoume' now begins a new journey to spread its charm to the world. In the new CM, the beloved character Otokoume-Zou boldly declares, 'Beyond Pickled Plum,' delivering a cinematic narrative of a new era of training. The renewed brand site features rich content such as 'The Legend of Otokoume-Zou,' revisiting the character's past journey.

Starting in July, events and campaigns will be held to deepen fans' experience of the 'Otokoume' universe. Don't miss the 'Otokoume' series, boldly proclaiming 'Beyond Pickled Plum.'

CM Story

The CM 'Beyond Pickled Plum' depicts Otokoume-Zou, after years of rigorous training, boldly declaring 'Beyond Pickled Plum' before a crowd, marking the beginning of a new chapter.

Set in a land where plum blossoms bloom wildly, Otokoume-Zou, who has long refined the essence of umeboshi, realizes his message has yet to reach the masses. Determined to spread the charm of 'Otokoume,' he raises a banner inscribed with the 'Five Principles,' declaring his resolve to move 'Beyond Pickled Plum' as like-minded followers gather. He sets off on a mission of enlightenment—unaware of the towering challenges ahead.

To capture the epic scale of this new beginning, the CM uses cinematic techniques: rugged mountain textures, flags flapping powerfully in the wind, Otokoume-Zou’s determined expression, and widescreen-style angles. Every detail reflects the spirit of 'Otokoume,' creating a visually compelling CM for both new and loyal fans.

CM Overview

Product: 'Beyond Pickled Plum' (15 seconds)

Release Date: Tuesday, June 16, 2026

Broadcast Area: Nationwide (excluding some regions)

URL: https://youtu.be/tRgHyFi_Bb8

Concept: 'Beyond Pickled Plum'

'Otokoume' relentlessly pursues the authentic taste of umeboshi. The phrase 'Beyond Pickled Plum' expresses its determination to transcend the boundaries of umeboshi and reach new heights. To embody this concept, the 'Five Principles' have been established.

The Five Principles of 'Beyond Pickled Plum'

▼ The First: Beyond Taste

Single-mindedly focused on umeboshi flavor. We continue refining intense saltiness and umami to achieve an overwhelming taste experience.

▼ The Second: Beyond Strength

Harnessing the salt and acidity long inherent in umeboshi, we passionately spread their invigorating power—each bite uplifting the spirit.

▼ The Third: Beyond Enjoyment

Boldly breaking umeboshi conventions. We pioneer new ways and occasions to enjoy umeboshi flavor and power—anytime, anywhere, casually and conveniently.

▼ The Fourth: Beyond Craftsmanship

Relentlessly pursuing the artisan’s skill. From ingredients and methods to flavor harmony—our belief in every bite delivers a flash of brilliance.

▼ The Fifth: Beyond Convention

Sincerely expanding our fellowship of like-minded companions. Going beyond confectionery, we forge the untrodden path of 'Otokoume,' embracing food, drink, and more.

By perfecting these 'Five Principles,' 'Otokoume' will continue challenging the uncharted realm 'Beyond Pickled Plum.'

Brand Website Introduction

To deepen understanding of 'Otokoume' and its bold challenge 'Beyond Pickled Plum,' the brand website has been renewed alongside the CM launch. Explore rich content such as 'The Otokoume Clan,' showcasing the full product lineup, and 'The Legend of Otokoume-Zou,' reflecting on past journeys. Dive deep into the world of 'Otokoume.'

Brand Website URL: https://www.nobel.co.jp/otokoume/

Events & Campaigns

To let more people experience the bold flavor of 'Otokoume,' events and campaigns will launch from July 2026.

▼ Otokoume Nationwide Enlightenment Journey 2026

Starting July 17, 2026 (Fri), Otokoume-Zou himself will embark on a real-life tour across five cities nationwide to spread the essence of 'Otokoume.' Events include tasting sessions for five 'Otokoume' varieties, appearances by Otokoume-Zou, and lotteries to win 'Otokoume' series products—packed with intense experiences.

▼ Otokoume Gratitude Festival Campaign

As a token of appreciation, from July 16, 2026 (Thu), a gift campaign will offer precious items from Otokoume-Zou. Customers who submit receipts for eligible 'Otokoume' products will be entered into a lottery to win limited merchandise and valuable points—about 20,000 winners in total.

About 'Otokoume'

The 'Otokoume' series boasts a rich umeboshi flavor made with a secret 'Otokoume Powder' developed to capture the authentic saltiness and umami of pickled plums.

The lineup includes candies, gummies, soft candies, sheets, and more.

About Nobel Confectionery

Nobel Confectionery treasures the 'dream and romance' that confectionery can bring. We deliver various sweets as dreams shaped by 'new deliciousness.' We will continue creating 'one dreamy bite' that brings smiles to more people.

Company Name: Nobel Confectionery Co., Ltd.

Executive: President and CEO: Toshiaki Baba

Founded: October 2, 1929

Incorporated: May 10, 1947

Business: Manufacturing and sales of confectionery

Main Products: Candies, gummy candies, tablets, ingredient sweets

Employees: 243 (as of May 2026)