Braless Wear That Can Be Worn Alone Without a Bra Evolves: New Specifications for Light and Natural Fit to Bust Position Concerns to Be Released on April 3
Camp Co., Ltd.'s braless wear brand "no-bu" has developed a new "adjustable pad" structure that can accommodate individual bust positions and will be released on April 3. This new specification responds to concerns about bust position, offering a light and natural fit, and also focuses on lightness and breathability for summer comfort.
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- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
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Camp Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Miho Sakakibara), which operates the braless wear brand "no-bu," has developed a new "adjustable pad" structure that can accommodate individual bust positions.
Previously, no-bu's braless wear featured an integrated "fixed pad."
Benefits included ease of wear, stable fit that doesn't shift, and easy care.
However, due to individual differences in bust position and body shape, fixed pads sometimes made it difficult to achieve more precise fit adjustments.
To address these challenges, the new product features a new "adjustable pad" structure that allows the pad's position to be adjusted. You can move the pad according to your bust position, allowing for a more natural silhouette.
Furthermore, considering the summer heat, we focused on lightness and breathability. By designing a compact chest pad, we achieved a lighter and cooler wearing experience. It blends well with thin materials and creates a beautiful line. These specifications are designed to enhance fit, comfort, and ease of wear during summer.
This structure is patent-pending and will be progressively adopted starting with products released on April 3 as a new braless structure aiming for a more natural wearing comfort.
no-bu is a brand that proposes "braless wear," a new clothing option that allows going out without underwear, based on the concept of "clothing that wears comfort." It achieves both a relaxed feel and a neat appearance for going out, using unique special sewing that prevents transparency around the chest, without elastic or wires. By creating it as "clothing" rather than "underwear," we aim for a daily life where braless is a natural choice. Since its Makuake launch in July 2024, the total support purchase amount for three campaigns has reached 25.96 million yen, marking a huge hit.
no-bu's Original Chest Pad's New Structure "Adjustable Pad" (Patent Pending)
Since its launch, while supported by many customers saying "I've been waiting for a product like this" and repeat purchases, we also received feedback through surveys and individual online hearings such as "It didn't fit my body type" or "The chest coverage wasn't wide enough." Leveraging customer feedback, after a year of development, the new "no-bu original structure new chest pad (adjustable pad)" has been completed (patent pending).
The newly developed no-bu original chest pad, the "adjustable pad," is a braless structure that allows adjusting the pad's position to the bust position. Unlike conventional fixed pads, it can create a natural fit according to the wearer's bust position.
This structure is currently patent-pending.
It is designed to make braless wear more natural and lighter to wear.
The pad is egg-shaped, 15 cm long and 14 cm wide.
It is designed to be thicker in the center and gradually thinner towards the outside, making it easier to conform to the shape of the chest.
In addition, compared to the conventional integrated pad (approx. 30g), it has achieved a weight reduction of approximately 24%, weighing about 23g.
Its lightness makes you forget you're wearing it, especially reducing stress during summer.
Previously, no-bu's braless wear featured an integrated "fixed pad."
Benefits included ease of wear, stable fit that doesn't shift, and easy care.
However, due to individual differences in bust position and body shape, fixed pads sometimes made it difficult to achieve more precise fit adjustments.
To address these challenges, the new product features a new "adjustable pad" structure that allows the pad's position to be adjusted. You can move the pad according to your bust position, allowing for a more natural silhouette.
Furthermore, considering the summer heat, we focused on lightness and breathability. By designing a compact chest pad, we achieved a lighter and cooler wearing experience. It blends well with thin materials and creates a beautiful line. These specifications are designed to enhance fit, comfort, and ease of wear during summer.
This structure is patent-pending and will be progressively adopted starting with products released on April 3 as a new braless structure aiming for a more natural wearing comfort.
no-bu is a brand that proposes "braless wear," a new clothing option that allows going out without underwear, based on the concept of "clothing that wears comfort." It achieves both a relaxed feel and a neat appearance for going out, using unique special sewing that prevents transparency around the chest, without elastic or wires. By creating it as "clothing" rather than "underwear," we aim for a daily life where braless is a natural choice. Since its Makuake launch in July 2024, the total support purchase amount for three campaigns has reached 25.96 million yen, marking a huge hit.
no-bu's Original Chest Pad's New Structure "Adjustable Pad" (Patent Pending)
Since its launch, while supported by many customers saying "I've been waiting for a product like this" and repeat purchases, we also received feedback through surveys and individual online hearings such as "It didn't fit my body type" or "The chest coverage wasn't wide enough." Leveraging customer feedback, after a year of development, the new "no-bu original structure new chest pad (adjustable pad)" has been completed (patent pending).
The newly developed no-bu original chest pad, the "adjustable pad," is a braless structure that allows adjusting the pad's position to the bust position. Unlike conventional fixed pads, it can create a natural fit according to the wearer's bust position.
This structure is currently patent-pending.
It is designed to make braless wear more natural and lighter to wear.
The pad is egg-shaped, 15 cm long and 14 cm wide.
It is designed to be thicker in the center and gradually thinner towards the outside, making it easier to conform to the shape of the chest.
In addition, compared to the conventional integrated pad (approx. 30g), it has achieved a weight reduction of approximately 24%, weighing about 23g.
Its lightness makes you forget you're wearing it, especially reducing stress during summer.