AI Virtual Try-on 'WearStudio.AI' Officially Releases Industry-Specific Page 'Sports TryOn'

Newgia Co., Ltd. (Headquarters: Chuo-ku, Tokyo / Representative Director: Yukihiro Kashiwaguchi / hereinafter, "the Company") announces the official release of "WearStudio.AI for Sports (Sports Try-on Studio)" within "WearStudio.AI," its cloud-based AI virtual try-on platform, specifically for sports apparel and sports equipment manufacturers, specialized trading companies, wholesalers, and retailers.

WearStudio.AI for Sports (Sports Try-on Studio): https://wearstudio.ai/sports-tryon

This feature was developed with the aim of fundamentally solving structural challenges faced by sports apparel and sports equipment manufacturers across 11 sports, including tennis, badminton, golf, running, swimming, soccer, basketball, baseball, skiing, and fitness. These challenges include "product shooting costs," "catalog production lead times," and "mass production of variations by SKU." It is the only industry-specific AI try-on platform commercially available in Japan that utilizes generative AI.

### Background of Development: Unique Challenges in the Sports Apparel Industry, Different from the Fashion Industry

In recent years, while multiple AI virtual try-on services for the fashion industry have emerged, most of them are limited to processing architectures based on "static frontal standing models" and "flat-lay garments." This has made it difficult to meet the following specific requirements of the sports apparel industry:

- Synthesis of new apparel onto model photos with dynamic poses such as swinging, jumping, and running. - Reproduction of not only logos and color schemes on the front of the wear but also prints and numbering on the back. - Individual replacement of sports equipment that appears simultaneously with the wear, such as rackets, bats, sticks, and shoes. - High-resolution output equivalent to gravure printing, required for main images on magazines, promotional posters, in-store POPs, and e-commerce sites.

In the sports apparel industry, shooting costs involving contracted athletes/models, studio/location fees, and re-shooting costs for color variations and SKU-specific items that occur each season, represent a significant portion of the product development budget.

Furthermore, delays in finalizing product designs due to coordination with overseas suppliers put pressure on shooting schedules, resulting in a vicious cycle of extended lead times for e-commerce publication and catalog printing, which is a common industry challenge.

To overcome these "four walls unique to sports that fashion industry AI try-on could not solve," the Company developed this feature by integrating its proprietary multi-stage orchestration technology and sports domain-specific control logic, based on world-class generative AI image processing technology.

With AI, in an instant.

### 5 Values that "WearStudio.AI for Sports" Brings to Sports Apparel Companies

**[Value 1] Significant Reduction in Product Shooting Costs**

It is possible to replace the conventional shooting system, which incurs millions of yen in costs for contracted athletes, professional models, studios, locations, stylists, and photographers, with a combination of one model photo and one flat-lay product photo held internally.

Derivative products such as additional seasonal colors, different material SKUs, and limited models can be generated in any number of patterns without additional shooting.

**[Value 2] Shortened Lead Time for Catalog and E-commerce Site Publication**

By simply uploading product sample photos and existing model photos, completed images can be obtained in as little as 90 seconds per design. This replaces the traditional production flow of several weeks to a month (from sample arrival from overseas factories → shooting arrangements → shooting → development/retouching → submission) with a self-service workflow that internal staff can complete in a browser.

**[Value 3] Dynamic Pose Support: Synthesis of New Apparel onto "Moving Athletes"**

This feature allows for the replacement of only the outfit with new wear while faithfully maintaining the dynamic poses of model photos, such as a tennis swing, golf finish, running stride, or basketball jump shot. This enables mass production of key visuals that appeal to the product's performance scene without actual shooting. This function is an area where implementation examples are extremely limited among major virtual try-on services worldwide, and the Company is the only one in Japan to commercially offer it for the sports apparel industry.

**[Value 4] High-Precision Reproduction of Logos and Prints through Simultaneous Reference of Front + Back**

To faithfully reproduce extremely important elements in sportswear such as chest logos, back numbering, sponsor notations, and brand marks on both sleeves, a unique method is adopted that simultaneously references two images: the front and back photos of the wear. This allows for accurate reproduction even in scenes where the model turns their back, including contracted sponsors.