Deco Home by Nitori Launches Limited-Time Instagram Follow Campaign Offering Up to 7x Points from Store Staff Accounts

Nitori Co., Ltd. (Headquarters: Kita-ku, Sapporo; President and Chairman: Akio Shinohara; hereinafter "Nitori") announces a special Instagram-based promotional campaign running from Monday, June 15, 2026, to Sunday, June 28, 2026, at Deco Home stores nationwide.

● Deco Home Ion Mall Kofu-Showa Store is excluded from this campaign.
● Regular points are earned at a rate of 1 point per 220 yen (tax included) spent using the Nitori Members Card.
● For every 220 yen (tax included) spent, 1 regular point is awarded, plus app member benefits (1 point for Regular members, 2 points for Gold members). Additionally, 4 bonus points are awarded through this campaign.
● This campaign is only available to app members.
● Regular points and app member benefits cannot be combined with other coupons or campaigns.
● Points are not awarded on service fees or shipping charges.
● The campaign is subject to change or termination without prior notice.

Starting today, Deco Home launches a campaign offering app members the chance to earn up to 7x points (for Gold members) at all Deco Home stores nationwide. This campaign is part of Deco Home’s initiative to strengthen customer engagement through Instagram content created by store staff. Staff from across Japan deliver authentic product recommendations and seasonal highlights directly from the shop floor.

To participate, simply register as a member via the Nitori or Deco Home app, follow the Deco Home staff Instagram accounts, and present your membership at checkout.

※ Even if you are already following the accounts, you are eligible for the campaign.

Deco Home currently operates two staff Instagram accounts, sharing new products and lifestyle-friendly items from a unique staff perspective. Centered around the popular characters "Deco Neko" and "Shimaenaga," each account delivers distinctive content.

Deco Neko 【ID】decohome._staff

The "Deco Neko" account focuses on simple, elegant, and subtly cute products suitable for adults.

Ideal for those looking to treat themselves or add functional charm to their daily lives.

True to its name, Deco Neko appears frequently—making it a must-follow for fans.
【Instagram Page】https://www.instagram.com/decohome._staff/

● Recent highlights from the Deco Neko account

Shimaenaga 【ID】deco_staff_shimaenaga

The "Shimaenaga" account primarily features feminine items perfect for adult women. It also shares price reduction alerts, daily recommendations, and real-time shopping picks from Deco Home staff.
【Instagram Page】https://www.instagram.com/decohome._staff/

● Recent highlights from the Shimaenaga account

Content creators: Store staff nationwide

Approximately 15 store staff members across Japan are responsible for content on both accounts. Each team strives to showcase Deco Home’s charm, spark customer interest, and encourage visits to stores by tailoring content to each account’s unique character.

This is a limited-time, rewarding Instagram follow campaign.

Through this campaign, we aim to introduce more customers to the products and in-store appeal of Deco Home. We encourage you to follow our staff accounts and enjoy your shopping experience in-store.

About Deco Home

"Deco Home" is an interior goods store launched by Nitori. Curated from a female perspective, it offers everyday essentials to room accent items, combining quality and design with affordable pricing.
【Visit the official Deco Home website here】
https://www.nitori.co.jp/decohome/index.html