Shimachu Launches Ceramide-Infused 'Disposable Moisturizing Facial Towel' Following Series Sales of 77,000 Units
Key facts
- Shimachu Launches Ceramide-Infused 'Disposable Moisturizing Facial Towel' Following Series Sales of 77,000 Units
- Shimachu Co., Ltd. has introduced the 'Disposable Moisturizing Facial Towel,' a new addition to its hit series that has sold over 77,000 units. Launched in late May 2026, the product features moisturizing ceramide and a thick non-woven fabric designed to minimize skin friction and maintain hygiene. It is priced at 547 yen (tax included) for 80 sheets.
- Source: PR Times
- Date: June 4, 2026
Direct answer
Shimachu Co., Ltd. has introduced the 'Disposable Moisturizing Facial Towel,' a new addition to its hit series that has sold over 77,000 units. Launched in late May 2026, the product features moisturizing ceramide and a thick non-woven fabric designed to minimize skin friction and maintain hygiene. It is priced at 547 yen (tax included) for 80 sheets.
- Citation
- Shimachu Launches Ceramide-Infused 'Disposable Moisturizing Facial Towel' Following Series Sales of 77,000 Units (June 4, 2026), PR Times
- Source
- PR Times
- Date
- June 4, 2026
Shimachu Co., Ltd. has introduced the 'Disposable Moisturizing Facial Towel,' a new addition to its hit series that has sold over 77,000 units. Launched in late May 2026, the product features moisturizing ceramide and a thick non-woven fabric designed to minimize skin friction and maintain hygiene. It is priced at 547 yen (tax included) for 80 sheets.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 19:00
- 🔍 Collected: June 4, 2026 at 10:22
- 🤖 AI Analyzed: June 5, 2026 at 23:02 (36h 39m after Collected)
Shimachu Co., Ltd. (Headquarters: Saitama City; President: Mitsuyuki Kubota) has launched the 'Disposable Moisturizing Facial Towel' infused with ceramide as a new addition to its successful series, which has surpassed 77,000 units in cumulative sales. The product became available in late May 2026.
In recent years, rising awareness of skincare has led more consumers to be concerned about bacteria, odors, and skin friction caused by traditional towels. Reducing friction has become a key beauty habit for maintaining healthy skin.
Responding to these needs, disposable facial towels are gaining popularity as a hygienic skincare staple. Shimachu's series has been praised for its soft materials and gentle feel, leading to over 77,000 units sold between April 2025 and May 2026.
The new 'Moisturizing' version was developed based on customer requests for even gentler products. It includes ceramide to cater to those with sensitive skin or during periods of skin sensitivity.
Shimachu aims to promote a new skincare habit that reduces skin burden during the daily routine of drying one's face after cleansing or washing.
■ Product Features
- Gentle on Skin: Uses lint-resistant non-woven fabric to ensure a soft touch and minimize skin irritation.
- Effective Absorption: An embossed texture captures moisture and impurities thoroughly.
- Absorbent & Durable: The thick, tear-resistant fabric quickly absorbs water for an effective wipe.
- Versatile Placement: Designed for both hanging and flat placement, making it ideal for bathroom use.
■ Product Overview
- Product Name: Disposable Moisturizing Facial Towel (Thick, 80 sheets)
- Price: 547 yen (tax included)
- Quantity: 80 sheets
- Material: Rayon, Moisturizer
- Size: Approx. 20 x 20 cm
■ About Shimachu
Shimachu operates 52 stores primarily in the Tokyo metropolitan area, focusing on furniture and home center businesses. As a member of the Nitori Group, it strives to contribute to the rich and comfortable lives of customers through comprehensive housing services.
In recent years, rising awareness of skincare has led more consumers to be concerned about bacteria, odors, and skin friction caused by traditional towels. Reducing friction has become a key beauty habit for maintaining healthy skin.
Responding to these needs, disposable facial towels are gaining popularity as a hygienic skincare staple. Shimachu's series has been praised for its soft materials and gentle feel, leading to over 77,000 units sold between April 2025 and May 2026.
The new 'Moisturizing' version was developed based on customer requests for even gentler products. It includes ceramide to cater to those with sensitive skin or during periods of skin sensitivity.
Shimachu aims to promote a new skincare habit that reduces skin burden during the daily routine of drying one's face after cleansing or washing.
■ Product Features
- Gentle on Skin: Uses lint-resistant non-woven fabric to ensure a soft touch and minimize skin irritation.
- Effective Absorption: An embossed texture captures moisture and impurities thoroughly.
- Absorbent & Durable: The thick, tear-resistant fabric quickly absorbs water for an effective wipe.
- Versatile Placement: Designed for both hanging and flat placement, making it ideal for bathroom use.
■ Product Overview
- Product Name: Disposable Moisturizing Facial Towel (Thick, 80 sheets)
- Price: 547 yen (tax included)
- Quantity: 80 sheets
- Material: Rayon, Moisturizer
- Size: Approx. 20 x 20 cm
■ About Shimachu
Shimachu operates 52 stores primarily in the Tokyo metropolitan area, focusing on furniture and home center businesses. As a member of the Nitori Group, it strives to contribute to the rich and comfortable lives of customers through comprehensive housing services.
FAQ
What is the price of Shimachu's Disposable Moisturizing Facial Towel with ceramide launched in May 2026?
The product is priced at 547 yen (tax included) for 80 sheets.
How many units has Shimachu's facial towel series sold as of the May 2026 launch?
The series has sold over 77,000 units as of the new product launch.
When did Shimachu Co., Ltd. launch its ceramide-infused Disposable Moisturizing Facial Towel?
Shimachu launched the product in late May 2026.
What key ingredient is included in Shimachu's new Disposable Moisturizing Facial Towel launched in 2026?
The product contains moisturizing ceramide to support skin hydration.
How many sheets are included in one pack of the Shimachu Disposable Moisturizing Facial Towel?
Each pack contains 80 sheets of the facial towel.