Nitto Kogyo Starts Wrapping Advertisement on Enshu Railway's 'Entetsu Bus'
Nitto Kogyo launched a wrapping advertisement featuring its character 'So-Lion' on the Entetsu Bus in Shizuoka Prefecture starting April 2, 2026, aiming to appeal its contribution to local communities and sustainable infrastructure.
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- 📰 Published: April 4, 2026 at 00:30
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Nitto Kogyo Corporation (Headquarters: Nagakute City, Aichi Prefecture; President: Toru Kurono; hereafter "Nitto Kogyo") has started a wrapping advertisement on the "Entetsu Bus" operated by Enshu Railway Co., Ltd., effective April 2, 2026.
The wrapping bus, named "So-Lion Go," features a full-body design depicting Nitto Kogyo's mascot character, the "So-Lion Family," enjoying a walk in nature. Under the catchphrase "We want to protect both our beautiful earth and everyone's lives," it conveys Nitto Kogyo's commitment to supporting a sustainable society.
Inside the vehicle, posters are displayed to introduce how Nitto Kogyo supports social infrastructure in every place where electricity and information are used, such as homes, schools, and public facilities.
Nitto Kogyo operates three factories in Shizuoka Prefecture (Iwata City, Kakegawa City, and Kikugawa City), where many employees work. The company will continue to promote activities deeply rooted in the local community and develop together with the local residents.
■ Overview of the Wrapping Bus
- Name: So-Lion Go
- Operation Start Date: Thursday, April 2, 2026
- Operation Area: Hamamatsu City and Iwata City, Shizuoka Prefecture
The wrapping bus, named "So-Lion Go," features a full-body design depicting Nitto Kogyo's mascot character, the "So-Lion Family," enjoying a walk in nature. Under the catchphrase "We want to protect both our beautiful earth and everyone's lives," it conveys Nitto Kogyo's commitment to supporting a sustainable society.
Inside the vehicle, posters are displayed to introduce how Nitto Kogyo supports social infrastructure in every place where electricity and information are used, such as homes, schools, and public facilities.
Nitto Kogyo operates three factories in Shizuoka Prefecture (Iwata City, Kakegawa City, and Kikugawa City), where many employees work. The company will continue to promote activities deeply rooted in the local community and develop together with the local residents.
■ Overview of the Wrapping Bus
- Name: So-Lion Go
- Operation Start Date: Thursday, April 2, 2026
- Operation Area: Hamamatsu City and Iwata City, Shizuoka Prefecture