Nissui's 2026 Calendar Featuring Historical Asset 'Nihon Suisan Gyofu' Wins Special Jury Prize at the 47th Japan BtoB Advertising Awards

The 2026 Nissui calendar (special edition, produced by DNP Communication Design Co., Ltd.) created by Nissui Corporation (Representative Director, President & CEO: Akira Tanaka, Minato-ku, Tokyo) was selected for the 'Special Jury Prize' in the calendar category at the 47th Japan BtoB Advertising Awards (hosted by the Japan BtoB Advertising Association). The award ceremony was held in Tokyo on June 8th.

The award-winning work is a calendar that carefully selects seasonal fish illustrations from the 'Nihon Suisan Gyofu,' a historical asset of Nissui. By presenting these meticulously detailed fish illustrations in a calendar format for daily life and work, the calendar aims to foster appreciation for the beauty and diversity of fish and the richness of the sea. The judges commented that the work is 'closely tied to the company's business, combining beauty and cultural value.'

Furthermore, the same calendar also won a Silver Award at the 77th National Calendar Exhibition (hosted by the Japan Federation of Printing Industries and the Sankei Shimbun), marking its fourth consecutive year of winning an award.

■ About 'Nihon Suisan Gyofu'

The 'Nihon Suisan Gyofu' originated from the fishing ground surveys and fish research conducted by the 'Hayatomo Fisheries Research Institute,' Japan's first private fisheries research institute established in 1920 by Kyodo Gyogyo Co., Ltd., a predecessor of Nissui. Since the early Showa period, painters boarded trawlers and repeatedly observed and sketched at fishing sites, creating over a thousand delicate, full-color drawings that have been carefully preserved as Nissui's historical asset.

Based on these fish prints, Nissui published the illustrated book 'Nihon Suisan Gyofu' (edited by Yoshio Hiyama and Fujiro Yasuda) to commemorate its 50th anniversary in 1961, and a revised edition based on the latest ichthyology (edited and supervised by Teruya Ueno and Kazuo Sakamoto) was published for its 100th anniversary in 2011.

Nissui considers the 'Nihon Suisan Gyofu' not merely as historical company material, but as a valuable asset for broadening understanding of fish diversity and fostering interest in fish and the sea. It has previously introduced this asset through shareholder communications and PR posters. The calendar is part of this effort, conveying the academic and cultural value of the 'Nihon Suisan Gyofu' as a more accessible communication tool.

Since its founding, Nissui has been committed to the sea and marine resources, emphasizing research and development while contributing to society through food. This commitment is rooted in the philosophy of Kosuke Kunishi, a founding contributor, who advocated the ideal of 'stable, waste-free delivery of marine products to those in need,' later formalized as the 'Founding Philosophy' in 2001.

Currently, under its long-term vision 'GOOD FOODS 2030,' Nissui aims to become a 'leading company that delivers food that is good for people and the planet,' striving to create new 'food' that realizes healthy living and a sustainable future. The company hopes that this award will deepen understanding of the aspirations passed down since its founding, its emphasis on research, and its efforts to share knowledge with society.

■ About the BtoB Advertising Awards

This is a contest for BtoB advertising works, held since 1980 to promote and advance BtoB advertising. It focuses on communication tools in the BtoB advertising field, recognizing excellence in corporate communication activities (advertisers) and the comprehensive technology involved in production (production companies), aiming to develop and elevate the overall level of BtoB advertising, which plays a role in business, marketing, and communication.