<Business Briefing and Tasting Event for Domestic Farmed Salmon> Non Appears at the Event, Featuring a 'Whole Salmon' Presentation Ceremony
Nissui Corporation announced its new 'Nissui Salmon' brand for domestic farmed salmon. The group will rename its subsidiary to 'Nissui Salmon Co., Ltd.' in April 2026 to unify the brand. Actor Non and chef Masahiro Kasahara attended the event.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 10:00
- 🔍 Collected: June 1, 2026 at 01:02 (87h 2m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 23:45 (22h 43m after Collected)
Nissui Corporation (Representative Director and President: Teru Tanaka, Minato-ku, Tokyo) held a 'Business Briefing and Tasting Event for Domestic Farmed Salmon' at Aoyama Grand Hall on May 27.
At the briefing, the company announced that effective April 1, 2026, its group company, Yumigahama Suisan Co., Ltd., will be renamed 'Nissui Salmon Co., Ltd.' (President: Hiroshi Tsuruoka, Sakaiminato City, Tottori Prefecture). The company will launch its domestically farmed salmon under the unified brand 'Nissui Salmon.' Future initiatives for the domestic salmon business were also introduced.
During the tasting event, actor and artist Non, the campaign's image character, and chef Masahiro Kasahara were invited as guests to promote the appeal of Nissui Salmon through talk sessions, cooking demonstrations, and tastings.
(Details regarding Non's talk, the presentation ceremony, cooking demonstrations, and campaign information are included.)
Nissui Salmon is a domestically farmed product raised by fish professionals. Nissui aims to protect and deliver safe, delicious products. The 'Enjoy the Season Salmon Campaign' is currently running from March 31 to July 20.
At the briefing, the company announced that effective April 1, 2026, its group company, Yumigahama Suisan Co., Ltd., will be renamed 'Nissui Salmon Co., Ltd.' (President: Hiroshi Tsuruoka, Sakaiminato City, Tottori Prefecture). The company will launch its domestically farmed salmon under the unified brand 'Nissui Salmon.' Future initiatives for the domestic salmon business were also introduced.
During the tasting event, actor and artist Non, the campaign's image character, and chef Masahiro Kasahara were invited as guests to promote the appeal of Nissui Salmon through talk sessions, cooking demonstrations, and tastings.
(Details regarding Non's talk, the presentation ceremony, cooking demonstrations, and campaign information are included.)
Nissui Salmon is a domestically farmed product raised by fish professionals. Nissui aims to protect and deliver safe, delicious products. The 'Enjoy the Season Salmon Campaign' is currently running from March 31 to July 20.
FAQ
Is Nissui Salmon available internationally?
The current announcement focuses on domestic production and branding in Japan.