Nissui Launches New Domestic Farmed Salmon Brand 'Nissui Salmon' and Starts 'Enjoy Seasonal Salmon' Campaign
Key facts
- Nissui Launches New Domestic Farmed Salmon Brand 'Nissui Salmon' and Starts 'Enjoy Seasonal Salmon' Campaign
- Nissui Corporation will rename its subsidiary Yumigahama Suisan to 'Nissui Salmon Co., Ltd.' in April 2026 and launch 'Nissui Salmon' as a unified brand for its domestically farmed salmon. A promotion campaign featuring actor Non will also be launched.
- Source: PR Times
- Date: March 31, 2026
Direct answer
Nissui Corporation will rename its subsidiary Yumigahama Suisan to 'Nissui Salmon Co., Ltd.' in April 2026 and launch 'Nissui Salmon' as a unified brand for its domestically farmed salmon. A promotion campaign featuring actor Non will also be launched.
- Citation
- Nissui Launches New Domestic Farmed Salmon Brand 'Nissui Salmon' and Starts 'Enjoy Seasonal Salmon' Campaign (March 31, 2026), PR Times
- Source
- PR Times
- Date
- March 31, 2026
Nissui Corporation will rename its subsidiary Yumigahama Suisan to 'Nissui Salmon Co., Ltd.' in April 2026 and launch 'Nissui Salmon' as a unified brand for its domestically farmed salmon. A promotion campaign featuring actor Non will also be launched.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 01:04 (491h 25m after Collected)
Nissui Corporation (President and CEO: Akira Tanaka, Minato-ku, Tokyo) will change the trade name of its group company, Yumigahama Suisan Co., Ltd. (President: Hiroshi Tsuruoka, Sakaiminato City, Tottori Prefecture), to 'Nissui Salmon Co., Ltd.' as of April 1, 2026. Simultaneously, the company will launch 'Nissui Salmon' as a unified brand for the domestically farmed salmon produced by the company. In conjunction with the launch of this new brand, Nissui will conduct a consumer-oriented 'Enjoy Seasonal Salmon Campaign' from March 31 to July 20, targeting salmon products handled by Nissui.
The flavor and quality of Nissui's domestically farmed salmon are supported by a wide range of technologies cultivated by the Nissui Group, including breeding, rearing, and processing. Yumigahama Suisan (established in 2013) farms Coho salmon and trout. This spring, it plans to harvest a total of approximately 4,550 tons of farmed salmon from Sakaiminato, Sado, and Iwate Prefecture (Otsuchi and Rikuzentakata). Furthermore, starting this term, all domestically farmed salmon produced by the company will be integrated under the new 'Nissui Salmon' brand, with the entire volume to be sold by Nissui.
Nissui Salmon is domestically farmed salmon raised by fish professionals. As a company that knows fish, knows the sea, and knows the path to the dining table, Nissui delivers quality and flavor with confidence. What Nissui Salmon realizes is the protection and delivery of reliable taste. It aims to bring peace of mind and smiles to everyday dining tables, establishing itself as a staple of Japanese meals for the future.
The actor and artist Non will continue to be the image character for the campaign. With the message 'A New Salmon Begins,' she will promote Nissui's domestically farmed salmon and liven up the seafood sections of stores.
Details of the 'Enjoy Seasonal Salmon Campaign':
- Target Products: Products with the campaign entry seal.
- Period: March 31 to July 20.
- Prizes and Winners: 200 winners of 'Non Original Design QUO Card (3,000 yen)' and 100 winners of 'Iwate Prefecture White Rice (5kg)'.
- Application Deadline: July 20, 23:59.
- How to Apply: Access the campaign site and upload an image of the receipt for the target product.
The flavor and quality of Nissui's domestically farmed salmon are supported by a wide range of technologies cultivated by the Nissui Group, including breeding, rearing, and processing. Yumigahama Suisan (established in 2013) farms Coho salmon and trout. This spring, it plans to harvest a total of approximately 4,550 tons of farmed salmon from Sakaiminato, Sado, and Iwate Prefecture (Otsuchi and Rikuzentakata). Furthermore, starting this term, all domestically farmed salmon produced by the company will be integrated under the new 'Nissui Salmon' brand, with the entire volume to be sold by Nissui.
Nissui Salmon is domestically farmed salmon raised by fish professionals. As a company that knows fish, knows the sea, and knows the path to the dining table, Nissui delivers quality and flavor with confidence. What Nissui Salmon realizes is the protection and delivery of reliable taste. It aims to bring peace of mind and smiles to everyday dining tables, establishing itself as a staple of Japanese meals for the future.
The actor and artist Non will continue to be the image character for the campaign. With the message 'A New Salmon Begins,' she will promote Nissui's domestically farmed salmon and liven up the seafood sections of stores.
Details of the 'Enjoy Seasonal Salmon Campaign':
- Target Products: Products with the campaign entry seal.
- Period: March 31 to July 20.
- Prizes and Winners: 200 winners of 'Non Original Design QUO Card (3,000 yen)' and 100 winners of 'Iwate Prefecture White Rice (5kg)'.
- Application Deadline: July 20, 23:59.
- How to Apply: Access the campaign site and upload an image of the receipt for the target product.
FAQ
When will Yumigahama Suisan Co., Ltd. change its name to Nissui Salmon Co., Ltd. according to the article?
Yumigahama Suisan Co., Ltd. will change its name to Nissui Salmon Co., Ltd. on April 1, 2026, as stated in the article.
What is the name of the new unified brand for domestically farmed salmon launched by Nissui Corporation?
The new unified brand for domestically farmed salmon launched by Nissui Corporation is called 'Nissui Salmon'.
Which regions in Japan are involved in the farming of Nissui's domestically farmed salmon?
Nissui's domestically farmed salmon is raised in Sakaiminato, Sado, and Iwate Prefecture, specifically in Otsuchi and Rikuzentakata.
How much farmed salmon is Yumigahama Suisan planning to harvest this spring from its farming locations?
Yumigahama Suisan plans to harvest approximately 4,550 tons of farmed salmon this spring from its locations in Japan.
What is the duration of Nissui's 'Enjoy Seasonal Salmon Campaign' promoting its salmon products in 2026?
The 'Enjoy Seasonal Salmon Campaign' by Nissui will run from March 31 to July 20, 2026, targeting its salmon products.