▼110th Anniversary▼ [Japan's Largest Selection of Meat & Wine] [Grand Prize Winner at the Bento & Deli Awards] Azabu Nissin World Delicatessen, a Store Favored by Embassies, Challenges Itself to Create the Strongest Original Products
Nissin World Delicatessen, celebrating its 110th anniversary, won the Grand Prize at the "Bento & Deli Awards 2026" and announced its dream to create the strongest original products, leveraging its vast selection of meat and wine.
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- 📰 Published: April 1, 2026 at 19:10
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Our company supports April Dream, a project that aims to make April 1st a day for announcing dreams. This press release is a dream of "Nissin Chikusan Kogyo Co., Ltd. ".
Nissin World Delicatessen, an international supermarket in Azabu, Minato-ku, Tokyo, characterized by one of the largest selections in the metropolitan area and a store for foreigners, ranked No. 1 in reviews (※). We achieved a long-held corporate dream of winning the unique Grand Prize from approximately 15,000 entries in the "Bento & Deli Awards 2026," a competition among supermarkets, specialty stores, and CVS nationwide, in our 110th year of business.
This milestone year, we plan to develop surprise anniversary products and continue to deliver the "deliciousness" unique to a select shop to customers in Japan and around the world, aiming to build a future where everyone can spend their time with smiles.
※From "Netorabo Survey Team" ranking of popular supermarkets in Tokyo.
Nissin World Delicatessen is an international-style supermarket located in Higashi-Azabu, Minato-ku, Tokyo. Its predecessor was a butcher shop that handled meat from various countries since 1916 (Taisho 5), and even today, it boasts the largest selection of meat in the region (or perhaps Japan?), offering not only beef, pork, chicken, and lamb for your dinner table, but also unique items such as turkey, kangaroo, deer, crocodile, frog, and wild boar.
Furthermore, the entire second floor of the store is dedicated to liquor, featuring an impressive scale with over 5,000 bottles of more than 2,000 types of wine from over 30 countries, catering to the needs of customers worldwide.
Nissin Chikusan Kogyo, which operates Nissin World Delicatessen, also has a food manufacturing arm, "Nissin Ham," one of the oldest ham and sausage manufacturers in the industry, incorporating authentic production methods. We aim to become a leading food manufacturer and food supermarket in Japan by disseminating the authentic culinary charm of our self-produced products, inspired by traditional methods, and the appeal of global foods selected by our discerning experts, all from Azabu.
A Challenge to the "Bento & Deli Awards," where supermarkets, specialty stores, and CVS nationwide compete! In 2026, we achieved our long-cherished goal of winning the top prize, the Grand Prize in the Bread Category, from approximately 15,000 entries!
In the "Bento & Deli Awards," where supermarkets and convenience stores nationwide participate, Nissin World Delicatessen's "Camembert Cheese & Shikuwasa Sauce Premium Burger" won the "Grand Prize" in the 2026 judging, marking its 110th anniversary. It triumphed over major GMS and other competitors to become No. 1 nationwide in the bread category.
Furthermore, Nissin World Delicatessen has won an Excellence Award or higher for five consecutive years since its first participation in the Bento & Deli Awards, and its high quality, which creates a movement in this award, is attracting attention. We hope to deliver even more surprises to everyone with astonishing quality not seen in other stores.
Bento & Deli Awards 2026 Bread Category "Camembert Cheese & Shikuwasa Sauce Premium Burger"
◆ Indulge in the Luxury of "Meat and Dairy" from Cattle ◆
The development of this product involved several years of prototyping and research by Nissin's meat artisans to bring out the exceptional deliciousness of beef cattle and dairy cattle. The result is a rich Kuroge Wagyu patty and a whole, rich Danish Camembert cheese that melts with heat, adding a deep creamy color. This combination of meat and dairy captivates beef fans worldwide. Furthermore, the meat artisans devised a way to make it easy for a wide range of people to enjoy by incorporating the refreshing taste of shikuwasa sauce to prevent the flavors from becoming too heavy.
Bento & Deli Awards 2025 Bread Category "Japan's Largest (?) Super Thick White Frank"
◆ Standard size in Germany!? Extraordinary Volume ◆
How do you eat this alone!?
This product, a large-diameter sausage over 30cm long and weighing over 300g, probably the largest volume in Japan, is a standard size that people in its home country (named Bismarck in Germany) usually enjoy. Nissin's meat artisans, who have honed their skills over a century of tradition, created it for true hot dog fans. We have recreated the visual weight, and the elegant beauty (?) expressed by its sheer length and thickness, as a surprise that rivals the authentic experience in Japan.
Bento & Deli Awards 2024 Bread Category "Azabu Long-Established Ham Cutlet Sandwich"
◆ Back to Basics! Elevating the King of B-Gourmet to the Supreme ◆
In recent years, many ham cutlet products have started using sausage as an ingredient, which can be a bit unsatisfying for generations who grew up in the Showa and early Heisei eras. Our company's commitment was to "use real ham," specifically thigh ham with rich red meat and emphasized texture. By using authentic production methods with minimal additives, we provide real ham that tastes delicious even when cold, creating a sense of luxury befitting the product's value.
Bento & Deli Awards 2023 Bread Category "Corned Beef and Cheddar Cheese Grilled Sandwich"
◆ Using Corned Beef Nostalgic to the Showa Generation ◆
We've mixed Wagyu beef fat into corned beef, giving it a butter-like flavor, and carefully selected a meat-compatible flavor from approximately 300 types of imported cheese products always available at Nissin World Delicatessen, achieving a rich, higher-grade flavor. We want even those who didn't particularly like corned beef in the past to try this taste, which is vastly superior to canned products.
Bento & Deli Awards 2022 Deli Category "Schinkensülze"
◆ A Colorful Ham Deli Dish with Various Ingredients Set in Gelatin ◆
I never knew there was such a ham product!
This is a beautifully colored aspic gelatin ham deli dish with various ingredients set in gelatin. It pairs well with alcohol, has a stylish and luxurious feel, and is favored as an appetizer. It is cut to an exquisite thickness, ensuring the jelly shape doesn't collapse and is most enjoyable to eat. The key point is that you can still fully savor the umami of the ham even when processed into a jelly.
[Bonus Edition] What a surprise! Bento & Deli Awards 2025 Bread Category
"Rich Butter-like Beef Deli Ciabatta Beef Ham Burger"
These products are very popular and currently on sale at Nissin World Delicatessen 1F & 3F!
April 1st is April Dream
Going forward, Nissin World Delicatessen hopes to deliver even more delicious surprises to everyone in commemoration of its 110th anniversary.
For example, "Raw Sausage Dog," "Ham Burger," "Whole Bacon Block Dog" utilizing our self-produced ham and sausages, and surprising products rarely seen in other stores, leveraging the characteristics of an international store, such as "Gibier Burger" and "Crocodile Burger" Σ(ﾟДﾟ)!
Guinness World Records include hamburgers weighing over 1.1 tons and sausages over 62.75 km long. While these are all dreams, we dream of one day expressing our own kind of surprise, creating astonishment and smiles for everyone, and contributing to a world where people can hold hands and laugh together!
Furthermore, dreaming of a sustainable future, our company practices many Sustainable Development Goals (SDGs).
We will continue to seek out the finest delicacies so that our April Dream may one day come true. Please stop by if you are in the neighborhood.
The company originated as a butcher shop founded in Higashi-Azabu, Minato-ku, Tokyo, in 1916 (Taisho 5). During World War II, it supported the nation by developing dried beef at the military's request. After the war, to make ham and sausages a food for reconstruction, the founders were dispatched to Europe at the request of the occupying forces. As pioneers in meat processing, they brought authentic flavors back to Japan and began selling "Nissin Ham."
Later, in 1998, leveraging the advantages of its founding location, it opened the international supermarket "Nissin World Delicatessen." Many foreign residents associated with embassies visit the store for shopping. It boasts one of the largest selections of products in Tokyo among general food supermarkets, offering meats from various countries, wines from over 30 countries, and over 40,000 imported food items, growing into a select shop that sells delicious global ingredients to customers worldwide.
In recent years, the company has also focused on deli products. The 1F corner stand (cafe), started to delight customers, has been successful, and in 2026, it received the Grand Prize at the Bento & Deli Awards hosted by the National Supermarket Association. Moving forward, we aim to further evolve the cafe, providing experiential value with menus that can only be enjoyed at our store, and to bring even greater joy to our customers.
FAQ
What is the biggest feature of Nissin World Delicatessen?
It is an international supermarket favored by embassies, boasting Japan's largest selection of meat and wine, and offering over 40,000 imported food items.
Which product won the Grand Prize at the "Bento & Deli Awards 2026"?
The "Camembert Cheese & Shikuwasa Sauce Premium Burger" won the Grand Prize in the bread category.
What kind of history does Nissin World Delicatessen have?
It was founded as a butcher shop in 1916 (Taisho 5), later launched "Nissin Ham" after the war, and opened its international supermarket in 1998.