Nisshin Shurui Co., Ltd.'s "Awa no Kaori Sudachichu" Celebrates 40th Anniversary. Lottery Campaign to Win a ¥10,000 Gift Card Starts April 1st (Wednesday).
Nisshin Shurui Co., Ltd. is launching a lottery campaign to celebrate the 40th anniversary of its product, "Awa no Kaori Sudachichu," which has sold over 41 million bottles since its 1984 release. Starting April 1, 2026, participants can win a ¥10,000 gift card by purchasing eligible products with a neck-tag POP and scanning a QR code to apply.
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- 📰 Published: April 1, 2026 at 17:30
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Nisshin Shurui Co., Ltd. (Headquarters: Kamiita-cho, Itano-gun, Tokushima Prefecture; Representative: Yasuhito Maeda) is celebrating the 40th anniversary of "Awa no Kaori Sudachichu," which has achieved cumulative shipments of over 41 million bottles since its launch in 1984. To commemorate this milestone, a "¥10,000 Gift Card Present Campaign" will be held starting April 1, 2026.
The campaign targets "Awa no Kaori Sudachichu" (720mL) products with a neck-tag POP advertising the campaign (shipments begin April 1, 2026). To apply, participants read the QR code on the neck-tag POP, submit the required information, and complete the application.
This campaign is being held at this significant juncture to express deep gratitude to everyone who has supported us and walked with us in Tokushima over these long 40 years.
Even those who have not yet tasted it are encouraged to try it on the occasion of this campaign.
## Prizes / Number of Winners
Sumitomo Mitsui Card VJA Gift Card worth ¥10,000 x 40 winners selected by lottery.
Eligible Product: "Awa no Kaori Sudachichu" (720mL) with a campaign-notifying neck-tag POP.
*Scheduled to start shipping on April 1, 2026. Availability may vary by region and store.
Application Period: April 1, 2026 (Wednesday) ~ July 31, 2026 (Friday) 23:59.
*Even during the campaign period, the campaign will end once eligible products (with campaign neck-tag POPs) run out.
## How to Apply
1. Purchase an eligible product (one application per bottle).
2. Read the QR code on the neck-tag POP.
3. Enter the required information on the application form.
4. Submit to complete the application.
5. Lottery drawing (scheduled for mid-August).
*If the QR code cannot be read, please contact sudachi40th@nissin-shurui.co.jp.
*Communication fees for application are the responsibility of the applicant.
*Eligibility: Must be 20 years or older and residing in Japan.
## About "Awa no Kaori Sudachichu"
The campaign targets "Awa no Kaori Sudachichu" (720mL) products with a neck-tag POP advertising the campaign (shipments begin April 1, 2026). To apply, participants read the QR code on the neck-tag POP, submit the required information, and complete the application.
This campaign is being held at this significant juncture to express deep gratitude to everyone who has supported us and walked with us in Tokushima over these long 40 years.
Even those who have not yet tasted it are encouraged to try it on the occasion of this campaign.
## Prizes / Number of Winners
Sumitomo Mitsui Card VJA Gift Card worth ¥10,000 x 40 winners selected by lottery.
Eligible Product: "Awa no Kaori Sudachichu" (720mL) with a campaign-notifying neck-tag POP.
*Scheduled to start shipping on April 1, 2026. Availability may vary by region and store.
Application Period: April 1, 2026 (Wednesday) ~ July 31, 2026 (Friday) 23:59.
*Even during the campaign period, the campaign will end once eligible products (with campaign neck-tag POPs) run out.
## How to Apply
1. Purchase an eligible product (one application per bottle).
2. Read the QR code on the neck-tag POP.
3. Enter the required information on the application form.
4. Submit to complete the application.
5. Lottery drawing (scheduled for mid-August).
*If the QR code cannot be read, please contact sudachi40th@nissin-shurui.co.jp.
*Communication fees for application are the responsibility of the applicant.
*Eligibility: Must be 20 years or older and residing in Japan.
## About "Awa no Kaori Sudachichu"