Nisshin OilliO Group Invests in Sirtus Corporation, Developer and Operator of Health Platform "SIRU+" Based on Purchasing Data
Nisshin OilliO Group has invested in Sirtus Corporation, which develops and operates the health platform "SIRU+" based on purchasing data. This investment aims to strengthen Nisshin OilliO's business expansion into the "pre-symptomatic and preventive care" domain. Sirtus provides the "SIRU+" app, which analyzes nutritional status from shopping data and recommends optimal purchases, as well as "SIRU+Biz" for food manufacturers.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:31
- 🤖 AI Analyzed: April 16, 2026 at 01:39 (206h 8m after Collected)
Nisshin OilliO Group Corporation (President: Takahisa Kuno) has invested in Sirtus Corporation, which develops and operates the health platform "SIRU+" that promotes behavioral change in food and health based on purchasing data, and also operates a data marketing business for food and retail companies.
1. Background and Purpose of Investment
Our group has set "health for all people" as one of the six key areas of the "Nisshin OilliO Group Vision 2030" and aims to contribute to people's health by providing products and services based on our knowledge of lipid nutrition.
Until now, we have applied our accumulated knowledge of lipid nutrition mainly to products in the edible oil and elderly/nursing care food markets, but we will now expand into the "pre-symptomatic and preventive care" domain. In expanding into the "pre-symptomatic and preventive care" domain, it is important to provide personalized products and services tailored to each individual.
Sirtus Corporation provides (1) the consumer app "SIRU+" which analyzes nutritional status from shopping data and recommends optimal purchases, and (2) the marketing service "SIRU+Biz" for food manufacturers based on purchasing and health data. Sirtus has unique technology for analyzing consumer purchasing data with AI and visualizing nutritional status.
Through this investment in Sirtus Corporation, we will utilize the purchasing and health data held by the company to create opportunities for consumers to effortlessly change their behavior towards "pre-symptomatic and preventive care" while utilizing our products and services. Furthermore, by proposing development utilizing the company's data in co-creation with other food manufacturers, we aim to create products that meet the true needs of consumers and enhance the value created by our business partners.
2. Overview of Sirtus Corporation
■ Company Name: Sirtus Corporation
■ Representative Director and Name: Kazuki Ohara, Representative Director
■ Business Overview: Development and operation of "SIRU+", a healthcare platform that promotes behavioral change in food and health based on purchasing data. Also, development of products and services, marketing support utilizing health data for food manufacturers and retail companies, and support for creating new purchasing experiences centered on health value.
■ Capital: 100 million yen
■ Establishment: November 2016
1. Background and Purpose of Investment
Our group has set "health for all people" as one of the six key areas of the "Nisshin OilliO Group Vision 2030" and aims to contribute to people's health by providing products and services based on our knowledge of lipid nutrition.
Until now, we have applied our accumulated knowledge of lipid nutrition mainly to products in the edible oil and elderly/nursing care food markets, but we will now expand into the "pre-symptomatic and preventive care" domain. In expanding into the "pre-symptomatic and preventive care" domain, it is important to provide personalized products and services tailored to each individual.
Sirtus Corporation provides (1) the consumer app "SIRU+" which analyzes nutritional status from shopping data and recommends optimal purchases, and (2) the marketing service "SIRU+Biz" for food manufacturers based on purchasing and health data. Sirtus has unique technology for analyzing consumer purchasing data with AI and visualizing nutritional status.
Through this investment in Sirtus Corporation, we will utilize the purchasing and health data held by the company to create opportunities for consumers to effortlessly change their behavior towards "pre-symptomatic and preventive care" while utilizing our products and services. Furthermore, by proposing development utilizing the company's data in co-creation with other food manufacturers, we aim to create products that meet the true needs of consumers and enhance the value created by our business partners.
2. Overview of Sirtus Corporation
■ Company Name: Sirtus Corporation
■ Representative Director and Name: Kazuki Ohara, Representative Director
■ Business Overview: Development and operation of "SIRU+", a healthcare platform that promotes behavioral change in food and health based on purchasing data. Also, development of products and services, marketing support utilizing health data for food manufacturers and retail companies, and support for creating new purchasing experiences centered on health value.
■ Capital: 100 million yen
■ Establishment: November 2016
FAQ
What is the purpose of Nisshin OilliO Group's investment in Sirtus Corporation?
The investment aims to contribute to "health for all people," a key focus area of the "Nisshin OilliO Group Vision 2030," and to strengthen business development in the "pre-symptomatic and preventive care" domain.
What are the main services provided by Sirtus Corporation?
Sirtus provides the consumer-oriented app "SIRU+" which analyzes nutritional status from shopping data and recommends optimal purchases, and "SIRU+Biz," a marketing service for food manufacturers based on purchasing and health data.