Nishitetsu and Smolt Launch Co-Developed "Amaou Sakuramasu" Brand Salmon at ONE FUKUOKA HOTEL
Nishi-Nippon Railroad and Miyazaki University startup Smolt have co-developed "Amaou Sakuramasu," an original brand of cherry salmon raised on feed containing Fukuoka's "Amaou" strawberries. This initiative promotes the circular use of unused resources and creates high added value. A preliminary launch will begin on June 1, 2026, at ONE FUKUOKA HOTEL, aiming to provide sustainable food value originating from Kyushu.
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- 📰 Published: May 19, 2026 at 02:05
- 🔍 Collected: May 18, 2026 at 17:31
- 🤖 AI Analyzed: May 18, 2026 at 22:46 (5h 14m after Collected)
Nishi-Nippon Railroad Co., Ltd. (Headquarters: Fukuoka City, Fukuoka; President and CEO: Koichi Hayashida; hereinafter "Nishitetsu") and Smolt Inc. (Headquarters: Miyazaki City, Miyazaki; CEO: Ken Ueno; hereinafter "Smolt"), a startup from the University of Miyazaki, have jointly developed an original brand of fish, "Amaou Sakuramasu." In recent years, as the fisheries industry faces declining natural resources and a changing marine environment, ensuring a stable supply has become a pressing issue. In response, aiming for the development of a sustainable fisheries business in Kyushu, a new initiative was launched, combining Smolt's innovative aquaculture technology with "Amaou" strawberries produced by the Nishitetsu Group in Fukuoka Prefecture. Amaou Sakuramasu is a branded fish raised by feeding high-temperature tolerant cherry salmon, developed by Smolt, with non-standard Amaou strawberries produced at NJ Agri Support Co., Ltd. (*). By effectively using strawberries that do not enter the market as feed, this initiative contributes to the circular use of unutilized resources, while also achieving superior quality and high added value, such as a refreshing flavor in the cherry salmon due to the strawberry's aromatic components. As a preliminary sale and to verify market needs for a full-scale rollout, a limited-time menu item, "Marinated Amaou Sakuramasu with Citrus Bruschetta," will be offered at ONE FUKUOKA HOTEL starting Monday, June 1, of this year. Please enjoy the delicate taste of Amaou Sakuramasu, enhanced by refreshing citrus and herbs. Through this collaboration, both companies aim to establish the Amaou Sakuramasu brand as a representative specialty product of Kyushu and will work to provide sustainable food value originating from the region. *An agricultural corporation established jointly by Nishitetsu and JA-ZENOH for training agricultural producers and new farmers. ■ About "Amaou Sakuramasu" This original brand of cherry salmon is raised in the clear, pristine waters of Nobeoka City, Miyazaki Prefecture, an area rich in underground water from the Kyushu Mountains. The salmon (*) are fed a diet that includes Amaou strawberries, which is characteristic for reducing fishy odors. They are raised from fry to adult fish without any medication, ensuring safety and security. (*) A fish of the salmon family, born in rivers, grows in the sea, and has a habit of returning to rivers in the spring. [Comparison with regular cherry salmon] Compared to regular cherry salmon (farmed by Smolt), the refreshing aroma is about 20 times stronger, and off-odors are reduced to about half, scientifically proving the high added value brought by feeding them Amaou. *Testing institution: Eurofins QKEN K.K. (March 2026). This test result is the outcome of testing a received sample with equipment owned by Eurofins QKEN K.K. and does not guarantee the population from which the sample was taken. [Amaou Sakuramasu Distribution Scheme] ■ Offering of "Amaou Sakuramasu" at ONE FUKUOKA HOTEL [Location] ONE FUKUOKA HOTEL Restaurant "THE KITCHEN" (ONE FUKUOKA BLDG. 19F, 1-11-1 Tenjin, Chuo-ku, Fukuoka City) [Period] June 1 (Mon) - July 31 (Fri), 2026 [Offering] "Marinated Amaou Sakuramasu with Citrus Bruschetta" (Offered as an à la carte menu item during dinner time.) -Chef's Note- • We designed this as an appetizer to maximize the clean and delicate flavor of Amaou Sakuramasu. By marinating it with several herbs and rock salt, excess moisture is removed, concentrating the umami and aroma. • It is paired with refreshing citrus and a tangy yogurt sauce, served on a crisply toasted slice of bread, creating a dish with enjoyable textural contrast. • It pairs exceptionally well with champagne or a chilled white wine! [Price] ¥2,300 (tax included, service charge extra) [Reservations] Please make a reservation here when visiting ONE FUKUOKA HOTEL Restaurant "THE KITCHEN". (Reference) Smolt Inc. Overview A startup from the University of Miyazaki, primarily engaged in the cultivation and technological development of cherry salmon. Contributes to the innovation of the aquaculture industry with the development of its own high-temperature tolerant cherry salmon seedlings. [Company Name] Smolt Inc. [Date of Establishment] April 11, 2019 [Location] 1-1-1 Gakuen Kibanadai Nishi, Miyazaki City, Miyazaki Prefecture [Business] Aquaculture, fisheries technology development, wholesale, retail [Representative] CEO Ken Ueno (Reference) NJ Agri Support Co., Ltd. Overview [Company Name] NJ Agri Support Co., Ltd. [Date of Establishment] March 13, 2015 [Location] 986 Hachomuta, Oki-machi, Mizuma-gun, Fukuoka Prefecture [Business] Production, processing, and sales of agricultural products; agricultural management and technical guidance [Representative] Representative Director Katsumi Anada For inquiries from restaurants and intermediaries, please use this form.