西川株式會社(總公司:東京都中央區日本橋;社長:竹內雅彦;以下簡稱 nishikawa)將於大阪府堺市的購物中心「ARIO OHTAKA」一樓店鋪,以「nishikawa shop」之名重新開幕。
店家網址: https://nishikawa-nemrium.jp/shop/5584/
本次的翻新工程,我們進一步優化了深受眾多顧客喜愛、連專業運動員也愛用的機能性床墊[エアー]以及為顧客量身打造的「訂製枕頭」專區。此外,更全新導入由睡眠專業人士提供的諮詢服務「睡眠諮詢所」,大幅進化為在地化的睡眠解決方案中心。顧客亦可透過寢具測量應用程式「ピマピッタ」進行全身掃描,挑選最適合個人體型的寢具。根據測量結果,具備睡眠與寢具知識的店員將為每位顧客提供最合適的商品建議。
此外,本次翻新的最大亮點是,兼具實用性與高品質的熱門品牌「suyara」首次登陸關西地區。 「suyara」曾榮獲兩項最佳選購大獎*1,並獲得「高性價比獎」,其特色是顧客無需專業諮詢,即可依照自己的步調輕鬆體驗與選購。這實現了同時滿足忙碌生活中,重視「希望自由有效率地自行選購」的效率(Time Performance)需求,以及「希望與專家仔細挑選」的需求的「二刀流」店鋪設計,匯集了 nishikawa 的人氣品牌。
透過在同一店內無縫體驗「自由選購商品」與「專家個別對應」,我們期望成為一個能全面支援從重視「價格」的年輕族群,到不吝於「健康投資」的銀髮族群,跨越三代家庭成員的安穩睡眠的新據點。
※1 來自 GoodsPress Award 2025 最佳選購大獎。
nishikawa shop ARIO OHTAKA 店概要
■ 地點:大阪府堺市西區鳳南町3-199-12 ARIO OHTAKA 1樓
■ 營業時間:10:00 - 21:00
■ 店鋪面積:約47坪(約155平方公尺)
■ 店鋪網站:https://www.nishikawa1566.com/shops/osaka/200194/
[主要販售品牌 / 服務]
◎ 機能性床墊[エアー]
<div figurepositi
常見問題
What is the main concept of the renovated "nishikawa shop" at ARIO OHTAKA?
The renovated shop adopts a "dual-wielding" concept, seamlessly integrating "free product selection" for customers who prefer to choose at their own pace, and "professional individual support" from sleep experts for those who seek personalized guidance. This aims to cater to diverse customer needs and preferences.
What new services or brands are introduced in the renovated store?
The store introduces "Nemuri no Soudansho" (Sleep Consultation Service) for professional sleep advice, and the bedding measurement app "Pima Pitta" for personalized recommendations. Additionally, the popular brand "suyara," known for its balance of practicality and quality, makes its Kansai area debut.
Who is the target audience for this new store concept?
The store aims to support the good sleep of three generations of families, from young individuals who prioritize efficiency and price, to seniors who invest in their health. The dual approach ensures that different age groups and preferences are accommodated.
What does "Taipa" mean in the context of the article?
"Taipa" is a Japanese term referring to "Time Performance," which emphasizes efficiency and maximizing the value of time. In this context, it refers to customers who want to make quick and efficient purchasing decisions.
What are the key products mentioned in the article?
The key products mentioned are the conditioning mattress [air], custom-made pillows, and the "suyara" brand mattresses. The store also offers a wide range of bedding and sleep-related products.