Highly Popular on Makuake! New Sensation Marshmallow-like Pillow '#005 punitoro Pillow' General Sales Start from Late April 2026

Nishikawa Corporation (Headquarters: Chuo-ku, Tokyo; President and COO: Masahiko Takeuchi, hereinafter "nishikawa") will launch general sales of the new-touch urethane pillow "#005 punitoro pillow" (Price: 6,600 yen/tax included) from the end of April 2026. This product was available for early reservation sales on the support purchase service "Makuake" (Period: January 19 to March 2, 2026), receiving over 18 million yen in support purchases. In response to this positive reaction, it will be sold sequentially at the nishikawa official online shop, nishikawa direct shops, Amazon, and Ito-Yokado stores nationwide *1. The "#005 punitoro pillow" is a new structure combining two new materials: a urethane material with squishy elasticity and fit, and "Marshmallow Foam®" with a meltingly soft touch, incorporating a built-in "3D Neck Support" (patent pending). Taking 3 years of development time from conception, it is soft yet does not sink in too much, gently supporting the head and neck to realize a comfortable, enveloping sleeping experience. ■ Pros and Cons of "Memory Foam", the No. 1 Popular Pillow Material According to the "nishikawa Sleep White Paper" survey *2, which tracked the sleeping habits of 10,000 people, the most used pillow material is "memory foam," with many people favoring a pillow that has no pressure and a soft, enveloping feel. On the other hand, because "memory foam" is soft, it has weaknesses such as "sinking in too much resulting in an unnatural sleeping posture," "difficulty rolling over," and "tending to harden in winter." ■ Functionality of the "#005 punitoro Pillow" The "#005 punitoro pillow" utilizes the strengths and resolves the weaknesses of "memory foam" through a new structure realized by two new materials with different textures and the "3D Neck Support." A uniquely shaped "3D Neck Support" using a new material with squishy elasticity is built into the lower layer of the pillow, exerting a fit and support power as if gently supported by human hands. It keeps the natural S-curve of the neck without the back of the head dropping, whether sleeping on your back or your side, reducing the burden on the neck and shoulders. The upper layer of "Marshmallow Foam®" with a melting touch gently wraps the head, supporting a comfortable sleep in a relaxed sleeping posture. Furthermore, to make it accessible to many people, we paid close attention to ease of use and an affordable price. It comes with a knit cover that can be easily attached and detached with an L-shaped zipper, making maintenance comfortable. It is available in 2 sizes with different heights, allowing you to choose according to your body type and preference. In the hands-on exhibition held at the next-generation showroom "Tsutaya Electrics+ (Plus)" inside "Futakotamagawa Tsutaya Electrics," it received favorable reviews such as "a new squishy, melting sensation of comfort," "a sense of stability supporting the neck," "large size," and "affordable price." By all means, please try the new touch sleeping comfort of the "#005 punitoro pillow," which is dedicated to nishikawa quality and cost performance. *1 Handling status varies by store. *2 Our web panel survey results: basic survey on sleep (10,000 people), main survey target 3,000 people (men and women aged 18 to 79), conducted in July 2024. "#005 punitoro Pillow" Product Features 1) A new squishy x melting sensation! Keeps a relaxed sleeping posture with a new "3D Neck Support" structure realized with two new materials Adopts a new structure integrating two types of new urethane materials with different textures—a urethane material with squishy elasticity and fit, and "Marshmallow Foam®" with a meltingly soft touch—along with a built-in "3D Neck Support" that fits the shape of the neck. It is soft but does not sink too deeply, gently supporting the head and neck for an enveloping, comfortable sleep. It keeps the natural S-curve of the neck without the back of the head dropping, supporting sleep in a relaxed posture. 2) Reduces neck and shoulder strain for comfortable sleep whether on the back or side It securely fits the head, neck, and shoulders while dispersing pressure over a wide area. The "3D Neck Support" creates a slight height on the sides, reducing neck strain without compressing the shoulders. The "Marshmallow Foam®" disperses pressure, is gentle on the cheeks, and firmly supports the neck. With a width of 60cm, rolling over is worry-free. 3) Easy-to-remove knit cover The heathered knit cover that blends nicely with interiors can be easily attached and detached with an L-shaped zipper, making washing easy. Additionally, the urethane body is covered with an elastic mesh material to preserve its protection and good texture. It is smooth and slippery, allowing for easy insertion and removal from the knit cover. 4) Different heights to choose according to body type and preference