Bakery Belle Fleur Wins Silver at 'Pan no Fes Award 2025' During Yokohama Red Brick Warehouse Event

NPD (Nippon Parking Development) Group's Omusubi Nasu Co., Ltd. (Headquarters: Nasu Town, Tochigi), which promotes Regional Transformation (RX), operated the Bakery Belle Fleur booth at the 'Pan no Fes 2026 in Yokohama Red Brick Warehouse' held from March 6 to 8, 2026. During the event, approximately 1,700 customers visited and enjoyed purchasing products at our booth.

Furthermore, our bread was honored with the Silver Award at the 'Pan no Fes Award 2025' held during the festival. Belle Fleur has a distinguished history at this award, having previously won the Grand Prix in 2023 and Gold Awards in 2021 and 2024, making this our fourth achievement in the festival's history.

Notably, Belle Fleur has been under a new management structure since October 2025. This participation and award represent the first event and first recognition achieved since the transition.

[Award-winning Bread: Pan no Fes Award 2025 Silver Award] Product Name: Genji Caramelize with Alsace ~Salt, Caramel, and Me~ Description: Just as an ancient bow once pierced the fan target in the Genpei War in Yoichi's hometown, Nasu, we want to capture your sense of taste. This new type of melon bread features a harmony of rare Alsace salt, bitter caramel sauce, and walnuts, embodying the concept of 'discovering the new by exploring the old.' Retail Price: 330 yen (tax included)

Bakery Belle Fleur will continue to deliver products that delight customers through bread-making rooted in the region, alongside the charms of the Nasu Highlands.