Nippon Access Co., Ltd. (Location: Shinagawa-ku, Tokyo; President, CEO: Shinya Hattori, hereinafter "Nippon Access"), in cooperation with Sanshi Co., Ltd. (Location: Suzuka City, Mie Prefecture; President: Shichiroji Makimura), will hold a 90-minute all-you-can-eat frozen food and ice cream event, "Chin! Suru Restaurant in Seisen Ichiba Berry Miso Store," for a limited two-day period from August 1, 2026 (Sat) to August 2, 2026 (Sun).

Event Overview

Event Name: "Chin! Suru Restaurant in Seisen Ichiba Berry Miso Store"

Venue: Seisen Ichiba Berry Miso Store (2136 Mizohata, Aza, Misono-cho, Ise City, Mie Prefecture)

Date and Time: August 1, 2026 (Sat) - August 2, 2026 (Sun)

Three sessions per day (11:00 AM - 12:30 PM, 1:30 PM - 3:00 PM, 4:00 PM - 5:30 PM) *Reservations required

Eligible Products: Frozen foods and ice cream sold in-store *Some products are excluded.

Participation Fee: 2,000 yen (tax included) for 90 minutes per person / Elementary school students: 1,000 yen, Children under elementary school age: Free

*Participants under elementary school age must be accompanied by a guardian (high school student or older).

Seating Capacity: 30 seats per session

Application Requirements: Apply at the store's service counter

Application Period: June 15, 2026 (Mon) - July 15, 2026 (Wed)

What is Chin! Suru Restaurant?

"Chin! Suru Restaurant" is an all-you-can-eat frozen food and ice cream event that Nippon Access has been holding nationwide since 2022 with the aim of creating demand and revitalizing/expanding the market. It has been held in Tokyo, Osaka, Aichi, and Hokkaido, with a cumulative attendance of approximately 30,000 people.

In recent years, as one form of this event, "Chin! Suru Restaurant in Supermarket" has been held in various locations, utilizing the eat-in corners of retail stores. It is said that consumers spend only "3 seconds" looking at products on shelves while shopping. By holding this event in physical stores, we aim to encourage consumers to take a closer look at products they might otherwise overlook, creating opportunities for new discoveries. Furthermore, by offering an all-you-can-eat format, we lower the barrier to trying products and encourage new purchasing behaviors. This initiative has been selected for Nikkei Trendy's "Top 30 Hit Predictions for 2026."

▼Past "Chin! Suru Restaurant in Supermarket" Events

・September 2024: Albis Oshima Store (Imizu City, Toyama Prefecture)

・April 2025: Shizutetsu Store Tamachi Store (Shizuoka City, Shizuoka Prefecture)

・August 2025: Entetsu Store Kasai Store (Hamamatsu City, Shizuoka Prefecture)

・October 2025: Delicia Hirooka Store (Shiojiri City, Nagano Prefecture)

・January 2026: Ito-Yokado Ario Kitak砂 Store (Koto Ward, Tokyo)

・March 2026: Mandai Tsukaguchi Store (Amagasaki City, Hyogo Prefecture)

・March 2026: Entetsu Store Kasai Store (Hamamatsu City, Shizuoka Prefecture)

・April 2026: Marui Westland Store (Tsuyama City, Okayama Prefecture)

・June 2026: Universe Morioka Mitake Store (Morioka City, Iwate Prefecture)

・August 2026: Seisen Ichiba Berry Miso Store (Ise City, Mie Prefecture)

▼Scenes from Event Venue

October 2022 "Chin! Suru Restaurant" (Akihabara, Tokyo) June 2023 "Chin! Suru Restaurant in OSAKA" April 2024 "Chin! Suru Restaurant in NAGOYA" November-December 2025 "Chin! Suru Restaurant in SAPPORO"

<Inquiries Regarding This Event>

Seisen Ichiba Berry Miso Store TEL: 0596-21-1234

<Inquiries Regarding This Release>

Nippon Access Co., Ltd. Public Relations & Sustainability Promotion Department Mail: koho@nippon-access.co.jp

About Nippon Access

As a comprehensive food wholesaler, our company is a leading company that delivers food from manufacturers and producers nationwide to retailers and restaurants. In addition to food distribution, we also engage in product development and marketing initiatives that respond to market and consumer needs. We promote the appeal of products and encourage changes in consumer purchasing behavior through initiatives such as "Chin! Suru Restaurant," the food event "The Kanten Grand Prix" where the No. 1 popular product is decided by tasting and voting, "New Product Grand Prix" which introduces new products in a ranking format to identify the next trend, and the general election "Frozen Award" to decide the No. 1 popular frozen food and ice cream of the year.

<Company Profile>

Company Name: Nippon Access Inc.

Location: 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo

Representative: Shinya Hattori, President, CEO

Established: October 1, 1993

URL: https://www.nippon-access.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Event