Experience Unreleased Foods First! 'Sakini Tabetai,' a Platform Connecting Manufacturers and Consumers, Opens April 27th!
Nippon Access Co., Ltd. has launched 'Sakini Tabetai,' a crowdfunding platform specialized in unreleased and developing food products. This initiative aims to visualize consumer reactions before a full market release, supporting data-driven product development.
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- 📰 Published: April 27, 2026 at 22:00
- 🔍 Collected: April 27, 2026 at 13:31
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Nippon Access Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Shinya Hattori) launched 'Sakini Tabetai,' a crowdfunding platform specialized in unreleased and in-development foods, on Monday, April 27, 2026.
'Sakini Tabetai' is a food-dedicated crowdfunding site where consumers can purchase and experience foods that are not yet in general circulation. It serves as a place for consumers to discover new foods and for manufacturers to understand real consumer reactions, supporting everything from product development to the decision on whether to proceed with mass distribution.
### About Sakini Tabetai
'Sakini Tabetai' is a purchase-type crowdfunding site specialized in food. Consumers can be the first to purchase products that have not yet reached the general market, and by posting their thoughts and evaluations, they can be involved in the process of bringing products to life. For manufacturers, the platform's key feature is the ability to gauge interest and evaluation levels through purchase numbers and buyer comments before the distribution stage. By promoting products and obtaining real consumer reactions before launch, manufacturers can use this data for launch decisions, consideration of sales scale, and planning of post-launch promotional measures.
Furthermore, in the future, the company aims to use the platform as a place to practice 'true market-in' development, creating products together with consumers based on their ideas and voices.
### Background of the Launch
In recent years, against the background of diversifying consumer needs and rising prices, manufacturers face risks in new product development, and retailers face difficulties in deciding which new products to introduce. On the other hand, in daily food shopping, time-performance is prioritized, leading to a tendency to buy established 'best-sellers' and decreasing opportunities to carefully engage with new products.
Due to this situation, many attractive products that could potentially be chosen by consumers disappear from the market without ever having the opportunity to be picked up. Nippon Access launched 'Sakini Tabetai' as a new solution to understand consumer reactions before products hit the market and connect them to market-in product development. This initiative is part of the company's evolution toward becoming a 'solution provider,' realizing a new product development process that 'creates assurance of sales before the sale' based on the challenges of consumers, manufacturers, and retailers.
### About Products at Launch
To coincide with the opening of 'Sakini Tabetai,' the first phase features three types of frozen onigiri (rice balls) with recipes devised by high school students. Please try these products developed based on ideas unique to the younger generation.
In the future, the platform plans to expand to include Nippon Access brand products, products in which the company is involved in development, and national brand (NB) products from various manufacturers.
### Sakini Tabetai Project Page
Product development with the top three runner-up schools of the 'Umaimon Koshien.'
### What Nippon Access can do as a general food wholesaler
As a general food wholesaler that delivers products from approximately 10,000 manufacturers to approximately 2,000 retailers and restaurant chains nationwide, Nippon Access plays a vital role in Japan's food infrastructure. Its strengths lie in its nationwide network and logistics system capable of handling all temperature zones: ambient, chilled, and frozen. 'Sakini Tabetai' utilizes these functions and expertise to provide a venue for confirming consumer needs for foods that are still in the pre-distribution stage.
Aiming to be a 'treasure trove of unreleased food operated by a general food wholesaler,' the platform will visualize demand and evaluation starting from consumer reactions, leading to decisions on commercialization and general distribution.
### Site Overview
Site Name: Sakini Tabetai
URL: https://sakitabe.nippon-access.co.jp/
Opening Date: Monday, April 27, 2026, 13:00
### Company Profile
Company Name: Nippon Access Co., Ltd.
Location: 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo
Representative: President and CEO Shinya Hattori
Established: October 1, 1993
HP: https://www.nippon-access.co.jp/
'Sakini Tabetai' is a food-dedicated crowdfunding site where consumers can purchase and experience foods that are not yet in general circulation. It serves as a place for consumers to discover new foods and for manufacturers to understand real consumer reactions, supporting everything from product development to the decision on whether to proceed with mass distribution.
### About Sakini Tabetai
'Sakini Tabetai' is a purchase-type crowdfunding site specialized in food. Consumers can be the first to purchase products that have not yet reached the general market, and by posting their thoughts and evaluations, they can be involved in the process of bringing products to life. For manufacturers, the platform's key feature is the ability to gauge interest and evaluation levels through purchase numbers and buyer comments before the distribution stage. By promoting products and obtaining real consumer reactions before launch, manufacturers can use this data for launch decisions, consideration of sales scale, and planning of post-launch promotional measures.
Furthermore, in the future, the company aims to use the platform as a place to practice 'true market-in' development, creating products together with consumers based on their ideas and voices.
### Background of the Launch
In recent years, against the background of diversifying consumer needs and rising prices, manufacturers face risks in new product development, and retailers face difficulties in deciding which new products to introduce. On the other hand, in daily food shopping, time-performance is prioritized, leading to a tendency to buy established 'best-sellers' and decreasing opportunities to carefully engage with new products.
Due to this situation, many attractive products that could potentially be chosen by consumers disappear from the market without ever having the opportunity to be picked up. Nippon Access launched 'Sakini Tabetai' as a new solution to understand consumer reactions before products hit the market and connect them to market-in product development. This initiative is part of the company's evolution toward becoming a 'solution provider,' realizing a new product development process that 'creates assurance of sales before the sale' based on the challenges of consumers, manufacturers, and retailers.
### About Products at Launch
To coincide with the opening of 'Sakini Tabetai,' the first phase features three types of frozen onigiri (rice balls) with recipes devised by high school students. Please try these products developed based on ideas unique to the younger generation.
In the future, the platform plans to expand to include Nippon Access brand products, products in which the company is involved in development, and national brand (NB) products from various manufacturers.
### Sakini Tabetai Project Page
Product development with the top three runner-up schools of the 'Umaimon Koshien.'
### What Nippon Access can do as a general food wholesaler
As a general food wholesaler that delivers products from approximately 10,000 manufacturers to approximately 2,000 retailers and restaurant chains nationwide, Nippon Access plays a vital role in Japan's food infrastructure. Its strengths lie in its nationwide network and logistics system capable of handling all temperature zones: ambient, chilled, and frozen. 'Sakini Tabetai' utilizes these functions and expertise to provide a venue for confirming consumer needs for foods that are still in the pre-distribution stage.
Aiming to be a 'treasure trove of unreleased food operated by a general food wholesaler,' the platform will visualize demand and evaluation starting from consumer reactions, leading to decisions on commercialization and general distribution.
### Site Overview
Site Name: Sakini Tabetai
URL: https://sakitabe.nippon-access.co.jp/
Opening Date: Monday, April 27, 2026, 13:00
### Company Profile
Company Name: Nippon Access Co., Ltd.
Location: 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo
Representative: President and CEO Shinya Hattori
Established: October 1, 1993
HP: https://www.nippon-access.co.jp/