Collaboration Campaign with Infant Program "Synapusyu" to be Held at 425 Bookstores Nationwide from April 17th
Nippon Shuppan Hanbai Inc. (Nippan) is launching a collaborative campaign with TV Tokyo's infant program "Synapusyu" at 425 bookstores nationwide from April 17, 2026. The campaign aims to encourage children's first bookstore experience through initiatives like giving away original cards featuring the main character "Pusyu Pusyu," holding book fairs, and opening limited-time pop-up shops.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 21:00
- 🔍 Collected: April 3, 2026 at 12:30
- 🤖 AI Analyzed: April 18, 2026 at 02:29 (349h 58m after Collected)
Nippon Shuppan Hanbai Inc. (President: Ken Togashi, abbreviated as Nippan) will launch the "Synapusyu x Honya-san Collaboration Campaign" at 425 bookstores nationwide from April 17, 2026 (Friday), in collaboration with TV Tokyo Corporation (President: Hiroshi Yoshitsugu)'s infant program "Synapusyu" (broadcast every Monday to Friday at 7:30 AM on TV Tokyo's 6-station network).
■ "Synapusyu" Honya-san Collaboration Campaign Overview
This campaign is a collaboration with "Synapusyu," an infant program broadcast on TV Tokyo's 6-station network. It aims to support children's "first bookstore experience" through various initiatives, including presenting original cards featuring illustrations of the program's main character "Pusyu Pusyu," holding book fairs featuring "Synapusyu"-related books, and opening POPUP SHOPs at select stores.
<Overview>
・Campaign Period: April 17, 2026 (Friday) - May 24, 2026 (Sunday)
・List of Participating Stores: https://hon-hikidashi.jp/event/118727/
・Campaign Contents:
➀ [All Stores] Original card present upon product purchase
➁ [All Stores] "Synapusyu" Book Fair & Original sticker present upon purchase of eligible products
➂ [Limited Stores] "Synapusyu" POPUP SHOP held
・Campaign Details: https://hon-hikidashi.jp/event/118725/
・"Hon no Hikidashi" Official X: https://x.com/honhikidashi
<Details>
➀ [All Stores] Original card present upon product purchase
During the campaign period, customers who present a designated exchange image or speak to staff at the register when purchasing products at participating bookstores will receive one random original card (7 types in total) featuring illustrations of "Pusyu Pusyu" for every 1,000 yen (tax included) spent.
The original cards feature "Pusyu Pusyu" suggesting various "Let's try!" activities related to reading, allowing parents and children to enjoy reading together.
※Eligible products for the present include all genres of items in the store, such as books, stationery, and miscellaneous goods.
Some items, such as gift certificates including book cards, are not eligible.
※There is no limit to the number of cards distributed per transaction.
※The campaign will end once the original cards run out.
▼Original Card Image
▼Exchange Image
➁ [All Stores] "Synapusyu" Book Fair & Original sticker present upon purchase of eligible products
During the campaign period, a "Synapusyu" Book Fair will be held at participating bookstores. Additionally, one original sticker will be presented for each book purchased from the 12 eligible titles.
・Implementation Period: April 17, 2026 (Friday) - May 24, 2026 (Sunday)
※The campaign will end once the original stickers run out.
※One sticker will be given per book purchased.
▼Original Sticker
▼Eligible Fair Products *In alphabetical order by publisher
|
Title |
ISBN |
Publisher |
|
Pusyu Pusyu Henshin Na~nda? |
9784278087031 |
Oizumi Shoten |
|
Ittekima Pusyu |
9784278087116 |
Oizumi Shoten |
|
Dokokara demo Pusyu! Issho ni Odekake |
9784278087154 |
Oizumi Shoten |
|
Synapusyu Hajimete Zukan |
9784041146828 |
KADOKAWA |
|
Synapusyu no Ugoku Ehon Pusyu Pusyu Pa! |
9784041164662 |
KADOKAWA |
|
Synapusyu Hajimete no Oshaberi Zukan |
9784041169094 |
KADOKAWA |
|
Pusyu Pusyu Doko Itta? |
9784074454525 |
Shufu no Tomo-sha |
|
Hikari no Mori no Kuro Usagi Dare no Ashiato? |
9784074479078 |
Shufu no Tomo-sha |
|
Hikari no Mori no Kuro Usagi Nijiiro no Hane |
9784074480487 |
Shufu no Tomo-sha |
|
Yubi Ningyo Ehon Synapusyu Pusyu Pusyu no Konnichiwa! |
9784097353485 |
Shogakukan |
|
Oto Asobi Ehon Synapusyu Doubutsu Norimono |
9784099425340 |
Shogakukan |
|
Synapusyu Shake Ehon Furu Furu Pusyu Pusyu |
9784097254263 |
Shogakukan |
➂ [Limited Stores] "Synapusyu" POPUP SHOP held
A "Synapusyu" POPUP SHOP will be held at 22 selected bookstores among the campaign's participating stores. The POPUP SHOP will feature a wide range of items that allow customers to enjoy spring outings with "Synapusyu," such as lunch boxes and water bottles featuring "Synapusyu" illustrations and motifs.
・Campaign Period: April 17, 2026 (Friday) - May 24, 2026 (Sunday)
・Participating Stores: Store List https://hon-hikidashi.jp/event/118727/
※Purchases at the POPUP SHOP are also eligible for original card distribution.
▼POPUP SHOP Products
■ What is "Synapusyu"?
An infant program broadcast on TV Tokyo's network every Monday to Friday at 7:30 AM. It aims to be a program that can be shown "when you want to show it" and "in the way you want to show it," and is widely distributed not only through broadcasting but also online. As of March 2026, its official YouTube channel "Synapusyu ch" has surpassed 850,000 subscribers and is highly supported by parents raising young children.
YouTube (Synapusyu ch): https://www.youtube.com/@synapusyu
"Synapusyu" Official HP: https://www.tv-tokyo.co.jp/synapusyu/
"Synapusyu" Official Instagram: @synapusyu https://www.instagram.com/synapusyu
"Synapusyu" Official X: @synapusyu https://x.com/synapusyu
"Synapusyu" Official TikTok: @synapusyu_official https://www.tiktok.com/@synapusyu_official
©TV TOKYO
■ Inquiries regarding this matter
Nippon Shuppan Hanbai Inc. Publishing Distribution Division Contact: Yoshida, Nakamura, Kubozono
TEL.03-3233-4854／E-mail: nippan_md@nippan.co.jp