Collaboration Campaign with Infant Program "Shinapushu" to be Held at 425 Bookstores Nationwide Starting April 17th

Nippon Shuppan Hanbai Inc. (President: Ken Togashi, hereinafter referred to as Nippan) will launch a "Shinapushu x Bookstore Collaboration Campaign" at 425 bookstores nationwide starting April 17, 2026 (Friday), in collaboration with "Shinapushu," an infant program produced by TV Tokyo Corporation (President: Hiroshi Yoshitsugu) and broadcast on TV Tokyo's six-station network every Monday to Friday at 7:30 AM. ## "Shinapushu" Bookstore Collaboration Campaign Overview This campaign is a collaboration with "Shinapushu," an infant program broadcast on TV Tokyo's six-station network. It includes initiatives to support children's "first bookstore experience," such as giving away original cards featuring the program's main character "Pushu Pushu," holding book fairs featuring "Shinapushu" related books, and organizing POPUP SHOPs at selected stores. ### - **Period:** April 17, 2026 (Friday) - May 24, 2026 (Sunday) - **List of participating stores:** https://hon-hikidashi.jp/event/118727/ - **Campaign content:** - ➀ [All Stores] Original card gift with product purchase - ➁ [All Stores] "Shinapushu" book fair and original sticker gift with purchase of eligible products - ➂ [Limited Stores] "Shinapushu" POPUP SHOP - **Campaign details:** https://hon-hikidashi.jp/event/118725/ - **"Hon no Hikidashi" official X:** https://x.com/honhikidashi ###

#### ➀ [All Stores] Original card gift with product purchase During the campaign period, customers who present a designated exchange image or speak to the cashier at participating bookstores when purchasing products will receive one random original card (7 types in total) featuring illustrations of "Pushu Pushu" for every 1,000 yen (tax included) spent. The original cards feature "Pushu Pushu" suggesting various "let's try!" activities related to reading, allowing parents and children to enjoy reading together. *Eligible products for the gift include all genres of items in the store, such as books, stationery, and miscellaneous goods. Some items, such as gift certificates including book cards, are excluded. *There is no limit to the number of cards distributed per transaction. *The distribution of original cards will end once supplies run out. #### ➁ [All Stores] "Shinapushu" book fair and original sticker gift with purchase of eligible products During the campaign period, a "Shinapushu" book fair will be held at participating bookstores. In addition, one original sticker will be given away for each book purchased from the 12 eligible titles. - **Period:** April 17, 2026 (Friday) - May 24, 2026 (Sunday) *The distribution of original stickers will end once supplies run out. *One sticker will be given per book purchased. ##### Eligible Fair Products *in alphabetical order by publisher | Title | ISBN | Publisher | |---|---|---| | Pushu Pushu Henshin Nanda? | 9784278087031 | Oizumi Shoten | | Ittekima Pushu | 9784278087116 | Oizumi Shoten | | Doko kara demo Pushu! Issho ni Odekake | 9784278087154 | Oizumi Shoten | | Shinapushu Hajimete Zukan | 9784041146828 | KADOKAWA | | Shinapushu Ugoku Ehon Pushu Pushu Pa | 9784041164662 | KADOKAWA | | Shinapushu Hajimete no Oshaberi Zukan | 9784041169094 | KADOKAWA | | Pushu Pushu Doko Itta? | 9784074454525 | Shufu no Tomo-sha | | Hikari no Mori no Kurousagi Dare no Ashiato? | 9784074479078 | Shufu no Tomo-sha | | Hikari no Mori no Kurousagi Nijiiro no Hane | 9784074480487 | Shufu no Tomo-sha | | Yubinningyo Ehon Shinapushu Pushu Pushu no Konnichiwa! | 9784097353485 | Shogakukan | | Oto Asobi Ehon Shinapushu Dobutsu Norimono | 9784099425340 | Shogakukan | | Shinapushu Shake Ehon Furu Furu Pushu Pushu | 9784097254263 | Shogakukan | #### ➂ [Limited Stores] "Shinapushu" POPUP SHOP A "Shinapushu" POPUP SHOP will be held at 22 selected bookstores among the campaign participating stores. The POPUP SHOP will feature a wide range of items, such as lunch boxes and water bottles, adorned with "Shinapushu" illustrations and motifs, allowing customers to enjoy spring outings with "Shinapushu." - **Period:** April 17, 2026 (Friday) - May 24, 2026 (Sunday) - **Participating stores:** Store list https://hon-hikidashi.jp/event/118727/ *Purchases at the POPUP SHOP are also eligible for original card distribution. ### ■ What is "Shinapushu"? "Shinapushu" is an infant program broadcast on TV Tokyo's network every Monday to Friday at 7:30 AM. It aims to be a program that can be watched "when you want to see it" and "in the way you want to see it," with extensive online distribution in addition to broadcasting. The official YouTube channel "Shinapushu ch" has surpassed 850,000 subscribers as of March 2026 and enjoys strong support from the parenting generation. YouTube (Shinapushu ch): (link removed)