Why is 'Design-Driven Management' Necessary for SMEs? 2026 Nagoya Design School Kickoff

In today's complex world, 'design' is no longer just a skill for designers. From daily operations to new business development, it plays a vital role in identifying the essence of problems and guiding them toward solutions. The International Design Center launched the 'Design School' last year to provide practical training on how to integrate design into business as a management ally.

We are now accepting participants for the first session of 2026, which begins on June 30 (Tue). We invite those struggling with new business or product development, those in support organizations, and designers who partner with businesses to join us.

Session 8 Theme: Why consider 'Design-Driven Management' now?

Since the 'Design-Driven Management' declaration by the Ministry of Economy, Trade and Industry (METI) and the Japan Patent Office in 2018, there has been a growing trend among SMEs to incorporate design to fundamentally rethink their strengths and business objectives.

Why is 'design-driven management' required for SMEs in today's volatile world? Where should they start? We will uncover tips to take the first step.

Recommended for: - Business professionals in new business/product development, marketing, or sales. - Government, financial, and chamber of commerce staff supporting businesses. - Designers and creators. - Anyone interested in design. * Participants are welcome to join with bosses or colleagues. Single-session participation is also available.

Date: June 30, 2026 (Tue) 18:00-20:30 (Doors open 17:30) Venue: Nagoya Innovators Garage (Nadia Park Design Center Building 4F, 3-18-1 Sakae, Naka-ku, Nagoya) Fee: Free Capacity: 40 participants (Prior registration required, first-come, first-served) Target: SMEs, support organizations, creative businesses, and those interested in design. Registration: Via Peatix. Deadline: June 29, 2026 (Mon).

Lecturers: Nobuyuki Inanami (CEO, RW): Born in 1975. Founded RW in 2008. Supports mission/vision building and new business startup. Organizes the 'Inaba Design School.' Shin Okada (Professor, Daido University): Born in 1975. Established Flap Design Studio in 2005. Focuses on product development for traditional industries and SMEs.

About Nagoya Design School: A small-scale learning space operated by the International Design Center. It aims to improve design literacy for people of diverse backgrounds and industries. Website: https://www.idcn.jp/projects/school/