Nint-Hosted Webinar | The Forefront of Chinese AI: E-commerce is Shifting from 'Search' and 'Recommendation' to 'Dialogue'
Nint will host a webinar on June 4, 2026, on the evolution of AI in Chinese e-commerce. It will explain the potential for AI to transform the purchasing experience from 'search' to 'dialogue,' highlighting the importance for Japanese brands entering the Chinese market to prepare for this structural change.
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 20:00
- 🔍 Collected: May 15, 2026 at 11:32
- 🤖 AI Analyzed: May 15, 2026 at 12:49 (1h 16m after Collected)
Nint Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Junko Yoshino; hereinafter 'Nint') will hold an online webinar on Thursday, June 4, 2026, for marketing and business development professionals at consumer goods manufacturers, titled 'The Forefront of Chinese AI: E-commerce is Shifting from 'Search' and 'Recommendation' to 'Dialogue'—The Structure of Purchase Decision-Making Changed by AI that Consumer Goods Brands Should Know.'
Click here to register
**Event Background**
In the Chinese AI market, which is drawing attention with the emergence of DeepSeek, the number of generative AI users is said to exceed 600 million*.
A key feature is that the companies developing AI—such as Alibaba Group's Qwen, ByteDance's Doubao, and Tencent's Hunyuan—also operate platforms like Tmall, Douyin, and WeChat. This 'vertical integration' structure holds the potential to rewrite the purchasing experience in the Chinese e-commerce market from 'search' and 'recommendation' to 'dialogue.'
What does this structural change mean for Japanese consumer goods brands expanding into China?
In this seminar, we will provide an easy-to-understand explanation of the perspectives that brands should prepare for now, along with the latest case studies.
**The Depth of the Chinese AI Ecosystem**
We will introduce the market structure of the Chinese generative AI ecosystem, where numerous providers, from major players to startups, are competing, including DeepSeek, Qwen (Alibaba Group), ERNIE (Baidu), Hunyuan (Tencent), Doubao (ByteDance), Kimi (Moonshot), and GLM (Zhipu AI).
**AI Services Chinese Consumers Interact with Daily**
What kind of AI experiences are Chinese consumers currently surrounded by in their daily lives? We will convey a vision of the future where the purchasing decisions of 1.4 billion people could shift from 'search' and 'recommendation' to 'dialogue,' through concrete examples such as conversational search that finds products even with ambiguous words, AI live streaming that doesn't stop even late at night, and AI assistants permanently stationed on social media.
*57th Statistical Report on Internet Development in China
**Webinar Overview**
**Title**
The Forefront of Chinese AI: E-commerce is Shifting from 'Search' and 'Recommendation' to 'Dialogue'—The Structure of Purchase Decision-Making Changed by AI that Consumer Goods Brands Should Know
**Date and Time**
Thursday, June 4, 2026, 14:00-15:00 (JST) / 13:00-14:00 (CST)
**Format**
Online (Zoom)
**Participation Fee**
Free (Pre-registration required)
**Host**
Nint Inc.
Click here to register
**■ Recommended for**
- Marketing and business development professionals at consumer goods manufacturers that have already expanded into or are considering expanding into China.
- DX and digital promotion professionals at consumer goods manufacturers who are exploring ways to utilize AI.
- Members of corporate planning and strategy departments who want to quantitatively grasp the mid-to-long-term growth opportunities in the Chinese market.
**Speaker Profile**
**Yoshii Hori**
Head of Strategic Business Office, Nint Inc. / General Manager, Nint (Shanghai) Data Service Co., Ltd.
Joined Adways Inc. in 2005. After engaging in digital marketing business in Japan, he served as the head of advertising and marketing business in China and as an executive at a Taiwanese subsidiary. He joined Nint Inc. in 2021. Currently based in China, he is responsible for supporting businesses utilizing big data for Chinese companies entering the Japanese market and for Japanese companies' operations in China.
**How to Apply**
If you wish to participate in this webinar, please apply using the application form below.
Click here to register
*Participation may be denied to individuals from competing companies.
*Information for participation in this seminar will be received and managed by Nint Inc.
*Registered information will be used in accordance with our privacy policy.
**Nint Inc. Company Profile**
Representative: Junko Yoshino, Representative Director
Location: Sumitomo Fudosan Shinjuku Grand Tower 37F, 8-17-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
URL: https://nint.jp/corp
Established: February 2019
Business: Provision of e-commerce data analysis services / Provision of e-commerce support solutions
The Nint Group, under the mission of 'Freeing the world with data,' creates an e-commerce data analysis platform that enables everyone to implement optimal marketing measures in the rapidly expanding e-commerce market.
For over 10 years in the Chinese and Japanese e-commerce markets, we have independently accumulated and provided estimated data on market trends, with a track record of service implementation for about 2,300 companies in Japan.
Nint Corporate Site
Nint ECommerce Service Site
Nint China Data Solution Service Site
Nint Southeast Asia EC Data Solution Service Site
EC Talent
Click here to register
**Event Background**
In the Chinese AI market, which is drawing attention with the emergence of DeepSeek, the number of generative AI users is said to exceed 600 million*.
A key feature is that the companies developing AI—such as Alibaba Group's Qwen, ByteDance's Doubao, and Tencent's Hunyuan—also operate platforms like Tmall, Douyin, and WeChat. This 'vertical integration' structure holds the potential to rewrite the purchasing experience in the Chinese e-commerce market from 'search' and 'recommendation' to 'dialogue.'
What does this structural change mean for Japanese consumer goods brands expanding into China?
In this seminar, we will provide an easy-to-understand explanation of the perspectives that brands should prepare for now, along with the latest case studies.
**The Depth of the Chinese AI Ecosystem**
We will introduce the market structure of the Chinese generative AI ecosystem, where numerous providers, from major players to startups, are competing, including DeepSeek, Qwen (Alibaba Group), ERNIE (Baidu), Hunyuan (Tencent), Doubao (ByteDance), Kimi (Moonshot), and GLM (Zhipu AI).
**AI Services Chinese Consumers Interact with Daily**
What kind of AI experiences are Chinese consumers currently surrounded by in their daily lives? We will convey a vision of the future where the purchasing decisions of 1.4 billion people could shift from 'search' and 'recommendation' to 'dialogue,' through concrete examples such as conversational search that finds products even with ambiguous words, AI live streaming that doesn't stop even late at night, and AI assistants permanently stationed on social media.
*57th Statistical Report on Internet Development in China
**Webinar Overview**
**Title**
The Forefront of Chinese AI: E-commerce is Shifting from 'Search' and 'Recommendation' to 'Dialogue'—The Structure of Purchase Decision-Making Changed by AI that Consumer Goods Brands Should Know
**Date and Time**
Thursday, June 4, 2026, 14:00-15:00 (JST) / 13:00-14:00 (CST)
**Format**
Online (Zoom)
**Participation Fee**
Free (Pre-registration required)
**Host**
Nint Inc.
Click here to register
**■ Recommended for**
- Marketing and business development professionals at consumer goods manufacturers that have already expanded into or are considering expanding into China.
- DX and digital promotion professionals at consumer goods manufacturers who are exploring ways to utilize AI.
- Members of corporate planning and strategy departments who want to quantitatively grasp the mid-to-long-term growth opportunities in the Chinese market.
**Speaker Profile**
**Yoshii Hori**
Head of Strategic Business Office, Nint Inc. / General Manager, Nint (Shanghai) Data Service Co., Ltd.
Joined Adways Inc. in 2005. After engaging in digital marketing business in Japan, he served as the head of advertising and marketing business in China and as an executive at a Taiwanese subsidiary. He joined Nint Inc. in 2021. Currently based in China, he is responsible for supporting businesses utilizing big data for Chinese companies entering the Japanese market and for Japanese companies' operations in China.
**How to Apply**
If you wish to participate in this webinar, please apply using the application form below.
Click here to register
*Participation may be denied to individuals from competing companies.
*Information for participation in this seminar will be received and managed by Nint Inc.
*Registered information will be used in accordance with our privacy policy.
**Nint Inc. Company Profile**
Representative: Junko Yoshino, Representative Director
Location: Sumitomo Fudosan Shinjuku Grand Tower 37F, 8-17-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
URL: https://nint.jp/corp
Established: February 2019
Business: Provision of e-commerce data analysis services / Provision of e-commerce support solutions
The Nint Group, under the mission of 'Freeing the world with data,' creates an e-commerce data analysis platform that enables everyone to implement optimal marketing measures in the rapidly expanding e-commerce market.
For over 10 years in the Chinese and Japanese e-commerce markets, we have independently accumulated and provided estimated data on market trends, with a track record of service implementation for about 2,300 companies in Japan.
Nint Corporate Site
Nint ECommerce Service Site
Nint China Data Solution Service Site
Nint Southeast Asia EC Data Solution Service Site
EC Talent